Individual Audience in Mexico
Individual has an estimated audience of 4,386,157 people in Mexico. 51.1% are female, 48.9% are male, average age 35.0. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (366.83× the country average). Demographically, the Individual audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Politics & Society · Type: Topic
Demographics of Individual fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 35.0 |
| Estimated audience size | 4,386,157 |
Audience persona
The typical Individual fan in Mexico is balanced, around 35.0 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Top brand affinities of Individual fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 366.83× | Travel & Leisure |
| Shopping and fashion | 145.75× | Shopping |
| Game consoles | 118.22× | Technology & Electronics |
| Catholic Church | 95.55× | Politics & Society |
| Sarcasm | 64.78× | Politics & Society |
| Travel agency | 66.4× | Travel & Leisure |
| Banana | 56.68× | Food & Beverages |
| Mobile game | 51.1× | Games |
| Broadcasting of sports events | 79.35× | Movies & TV |
| El País | 56.68× | News |
| Valentine's Day | 77.67× | Kids & Family |
| Dentistry | 45.34× | Business & Career |
| Exfoliation (cosmetology) | 82.42× | Beauty & Wellness |
| Orange (fruit) | 50.2× | Food & Beverages |
| Freeware | 25.91× | Technology & Electronics |
| Daily Horoscope | 408.91× | Internet & Social Media |
| Machu Picchu | 38.87× | Travel & Leisure |
| Sexology | 29.15× | Kids & Family |
| Immigration | 45.34× | Politics & Society |
| Breastfeeding | 29.15× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 19.97 |
| Travelling | THRILL | 17.47 |
| Urban Lifestyle | OPEN | 5.33 |
| Risk Appetite | THRILL | 2.44 |
| Career Orientation | POWER | 1.74 |
| Individualism | JOY | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 7.1% |
| India | 4.4% |
See Individual audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Individual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.