A data profile of the people who buy, follow and care about Individual in Mexico — modelled from more than twelve digital signal sources. Individual has an estimated audience of 4,386,157 people in Mexico.
Individual has an estimated audience of 4,386,157 people in Mexico. 51.1% are female, 48.9% are male, average age 35.0. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (366.83× the country average).
Demographically, the Individual audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Individual fan in Mexico is balanced, around 35.0 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Individual profile in Mexico.
51.1% are female, 48.9% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 35.0 |
| Estimated audience size | 4,386,157 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Individual audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 7.1% |
| India | 4.4% |
The strongest cross-interests of the Individual audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 408.91× | ||
| 02 | Costa Rica | Travel & Leisure | 366.83× | ||
| 03 | Shopping and fashion | Shopping | 145.75× | ||
| 04 | Game consoles | Technology & Electronics | 118.22× | ||
| 05 | Catholic Church | Politics & Society | 95.55× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 82.42× | ||
| 07 | Broadcasting of sports events | Movies & TV | 79.35× | ||
| 08 | Valentine's Day | Kids & Family | 77.67× | ||
| 09 | Travel agency | Travel & Leisure | 66.40× | ||
| 10 | Sarcasm | Politics & Society | 64.78× | ||
| 11 | Banana | Food & Beverages | 56.68× | ||
| 12 | El País | News | 56.68× | ||
| 13 | Mobile game | Games | 51.10× | ||
| 14 | Orange (fruit) | Food & Beverages | 50.20× | ||
| 15 | Dentistry | Business & Career | 45.34× | ||
| 16 | Immigration | Politics & Society | 45.34× | ||
| 17 | Machu Picchu | Travel & Leisure | 38.87× | ||
| 18 | Sexology | Kids & Family | 29.15× | ||
| 19 | Breastfeeding | Kids & Family | 29.15× | ||
| 20 | Freeware | Technology & Electronics | 25.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 19.97× | |
| Travelling | THRILL | 17.47× | |
| Urban Lifestyle | OPEN | 5.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Individual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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