Individual Audience in Mexico
Individual has an estimated audience of 4,386,157 people in Mexico. 51.1% are female, 48.9% are male, average age 35.0. Top brand affinities: MSN, Banana, Catholic Church, Travel agency, Sarcasm.
Top brand affinities include MSN, Banana, Catholic Church, with strongest over-indexing on MSN (4.13× the country average). Demographically, the Individual audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Category: Politics & Society · Type: Topic
Demographics of Individual fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 35.0 |
| Estimated audience size | 4,386,157 |
Audience persona
The typical Individual fan in Mexico is balanced, around 35.0 years old, with strong Travelling tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.13× | News |
| Banana | 4.27× | Food & Beverages |
| Catholic Church | 3.61× | Politics & Society |
| Travel agency | 3.92× | Travel & Leisure |
| Sarcasm | 3.71× | Politics & Society |
| El País | 4.18× | News |
| Broadcasting of sports events | 5.51× | Movies & TV |
| Game consoles | 2.5× | Technology & Electronics |
| Dentistry | 3.56× | Business & Career |
| Freeware | 3.3× | Technology & Electronics |
| Machu Picchu | 4.84× | Travel & Leisure |
| Orange (fruit) | 5.73× | Food & Beverages |
| Pedro Pascal | 2.6× | Movies & TV |
| Pineapple | 5.1× | Food & Beverages |
| Sexology | 3.5× | Kids & Family |
| Papaya | 3.99× | Food & Beverages |
| RT (TV network) | 3.97× | Movies & TV |
| Shellfish | 4.81× | Food & Beverages |
| captain america | 3.77× | Movies & TV |
| Breastfeeding | 3.62× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.87 |
| Urban Lifestyle | OPEN | 1.8 |
| Spirituality | BALANCE | 1.77 |
| Risk Appetite | THRILL | 1.61 |
| Career Orientation | POWER | 1.34 |
| Community Orientation | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 7.1% |
| India | 4.4% |
See Individual audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Individual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.