A data profile of the people who buy, follow and care about Individual in Italy — modelled from more than twelve digital signal sources. Individual has an estimated audience of 6,306,854 people in Italy.
Individual has an estimated audience of 6,306,854 people in Italy. 54.1% are female, 45.9% are male, average age 44.1. Top brand affinities: Wikipedia, Satire, Political science, Volunteering, New Testament.
Top brand affinities include Wikipedia, Satire, Political science, with strongest over-indexing on Wikipedia (10.21× the country average).
Demographically, the Individual audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Individual fan in Italy is balanced, around 44.1 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Individual profile in Italy.
54.1% are female, 45.9% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 44.1 |
| Estimated audience size | 6,306,854 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Individual audience comes from Italy.
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 7.1% |
| India | 4.4% |
The strongest cross-interests of the Individual audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 10.21× | ||
| 02 | Muslim holidays | Politics & Society | 6.99× | ||
| 03 | Satire | Literature | 5.92× | ||
| 04 | New Testament | Politics & Society | 5.00× | ||
| 05 | Improvisation | Music & Radio | 4.86× | ||
| 06 | Individualism | Politics & Society | 4.01× | ||
| 07 | Political science | Business & Career | 3.75× | ||
| 08 | Voting | Politics & Society | 3.46× | ||
| 09 | Doctor of Medicine | Business & Career | 2.82× | ||
| 10 | Sanremo Music Festival | Music & Radio | 2.74× | ||
| 11 | General practitioner | Health | 2.58× | ||
| 12 | Mediaset | Technology & Electronics | 2.50× | ||
| 13 | Volunteering | Politics & Society | 2.27× | ||
| 14 | Activism | Politics & Society | 2.15× | ||
| 15 | Musical theatre | Movies & TV | 2.06× | ||
| 16 | Milk | Food & Beverages | 1.99× | ||
| 17 | Innovation | Business & Career | 1.82× | ||
| 18 | Nonprofit organization | Politics & Society | 1.82× | ||
| 19 | Singer-songwriter | Music & Radio | 1.66× | ||
| 20 | Politics | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.73× | |
| Convenience Orientation | PREMIUM | 1.57× | |
| Community Orientation | OPEN | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Individual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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