A data profile of the people who buy, follow and care about Hat in Mexico — modelled from more than twelve digital signal sources. Hat has an estimated audience of 4,140,261 people in Mexico.
Hat has an estimated audience of 4,140,261 people in Mexico. 50.4% are female, 49.6% are male, average age 33.5. Top brand affinities: Roof, Brick, Concrete, Door, Rodeo.
Top brand affinities include Roof, Brick, Concrete, with strongest over-indexing on Roof (2.57× the country average).
Demographically, the Hat audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Extroversion, DIY Mentality.
The typical Hat fan in Mexico is balanced, around 33.5 years old, with strong Extroversion tendencies and a notable affinity for Roof.
The key figures that characterise the Hat profile in Mexico.
50.4% are female, 49.6% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 33.5 |
| Estimated audience size | 4,140,261 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Hat audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 10.0% |
| Brazil | 6.4% |
The strongest cross-interests of the Hat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snapback (hat) | Fashion & Accessoires | 4.27× | ||
| 02 | Baseball cap | Fashion & Accessoires | 3.38× | ||
| 03 | Guillaume Canet | Movies & TV | 3.38× | ||
| 04 | Calle 13 | Music & Radio | 3.14× | ||
| 05 | Roof | Home & Garden | 2.57× | ||
| 06 | Sequin | Fashion & Accessoires | 2.42× | ||
| 07 | Brick | Home & Garden | 2.36× | ||
| 08 | American League | Sports | 2.27× | ||
| 09 | Mario Bautista | Music & Radio | 2.20× | ||
| 10 | Headgear | Fashion & Accessoires | 2.11× | ||
| 11 | Door | Home & Garden | 2.10× | ||
| 12 | New Era Cap Company | Fashion & Accessoires | 2.06× | ||
| 13 | Concrete | Home & Garden | 2.03× | ||
| 14 | Rosario Tijeras | Movies & TV | 1.92× | ||
| 15 | Cuban rumba | Music & Radio | 1.74× | ||
| 16 | Mongolia | Travel & Leisure | 1.64× | ||
| 17 | Rodeo | Sports | 1.63× | ||
| 18 | Building | Home & Garden | 1.58× | ||
| 19 | American Quarter Horse | Pets & Animals | 1.53× | ||
| 20 | Plumbing | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.04× | |
| DIY Mentality | THRILL | 1.03× | |
| Community Orientation | OPEN | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.91× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Sustainability | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Hat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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