Electricity Audience in Spain
Electricity has an estimated audience of 8,808,885 people in Spain. 50.6% are female, 49.4% are male, average age 46.4. Top brand affinities: MSN, Photovoltaics, Julio Iglesias, Aldi, Movistar.
Top brand affinities include MSN, Photovoltaics, Julio Iglesias, with strongest over-indexing on MSN (4.74× the country average). Demographically, the Electricity audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Category: Home & Garden · Type: Topic
Demographics of Electricity fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 46.4 |
| Estimated audience size | 8,808,885 |
Audience persona
The typical Electricity fan in Spain is balanced, around 46.4 years old, with strong DIY Mentality tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.74× | News |
| Photovoltaics | 6.28× | Home & Garden |
| Julio Iglesias | 2.48× | Music & Radio |
| Aldi | 2.32× | Shopping |
| Movistar | 2.29× | Technology & Electronics |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Energy | 2.31× | Home & Garden |
| CAC 40 | 2.65× | Business & Career |
| 1.81× | Internet & Social Media | |
| TripAdvisor | 2.73× | Travel & Leisure |
| Stradivarius | 2.23× | Shopping |
| Dentistry | 3.31× | Business & Career |
| Orange | 2.53× | Technology & Electronics |
| Formentera | 4.71× | Travel & Leisure |
| Home Appliances | 1.84× | Home & Garden |
| HVAC | 3.23× | Home & Garden |
| Mapfre | 2.24× | Business & Career |
| Hair conditioner | 3.32× | Beauty & Wellness |
| Livemusic | 2.52× | Music & Radio |
| Energy conservation | 6.28× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.37 |
| Community Orientation | OPEN | 1.33 |
| Need for Security | CONSERVATISM | 1.28 |
| Individualism | JOY | 1.21 |
| Family Orientation | CONSERVATISM | 1.21 |
| Design Affinity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
See Electricity audiences in other countries
More Home & Garden audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.