A data profile of the people who buy, follow and care about Electricity in Spain — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 8,808,885 people in Spain.
Electricity has an estimated audience of 8,808,885 people in Spain. 50.6% are female, 49.4% are male, average age 46.4. Top brand affinities: Photovoltaics, Refrigerator, Energy, WhatsApp, HVAC.
Top brand affinities include Photovoltaics, Refrigerator, Energy, with strongest over-indexing on Photovoltaics (6.28× the country average).
Demographically, the Electricity audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Electricity fan in Spain is balanced, around 46.4 years old, with strong Individualism tendencies and a notable affinity for Photovoltaics.
The key figures that characterise the Electricity profile in Spain.
50.6% are female, 49.4% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 46.4 |
| Estimated audience size | 8,808,885 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 34% |
of the worldwide Electricity audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
The strongest cross-interests of the Electricity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaics | Home & Garden | 6.28× | ||
| 02 | Solar cell | Home & Garden | 6.28× | ||
| 03 | Energy conservation | Home & Garden | 6.28× | ||
| 04 | HVAC | Home & Garden | 3.99× | ||
| 05 | Refrigerator | Home & Garden | 3.85× | ||
| 06 | Satire | Literature | 3.48× | ||
| 07 | Sustainable energy | Home & Garden | 3.10× | ||
| 08 | Breaking news | Movies & TV | 3.09× | ||
| 09 | Betfair | Games | 2.96× | ||
| 10 | Solar energy | Home & Garden | 2.76× | ||
| 11 | Efficient energy use | Technology & Electronics | 2.71× | ||
| 12 | Energy | Home & Garden | 2.44× | ||
| 13 | Renewable energy | Business & Career | 2.42× | ||
| 14 | Innovation | Business & Career | 2.29× | ||
| 15 | Internet & Social Media | 1.89× | |||
| 16 | Distilled beverage | Food & Beverages | 1.74× | ||
| 17 | Iberia (airline) | Travel & Leisure | 1.69× | ||
| 18 | Home Appliances | Home & Garden | 1.67× | ||
| 19 | Apartment | Business & Career | 1.56× | ||
| 20 | IBEX 35 | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.73× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Indulgence | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.75× | |
| Mindfulness | BALANCE | 0.76× | |
| Creativity | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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