Electricity Audience in Canada
Electricity has an estimated audience of 5,825,690 people in Canada. 45.4% are female, 54.6% are male, average age 41.4. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Sustainable energy, Hardware store, Staples (Canada), Innovation, Solar energy.
The average Electricity fan in Canada is 41.4 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Sustainable energy, Hardware store, Staples (Canada), with strongest over-indexing on Sustainable energy (2.86× the country average). Demographically, the Electricity audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Electricity fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 41.4 |
| Estimated audience size | 5,825,690 |
Audience persona
The typical Electricity fan in Canada is balanced, around 41.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Sustainable energy.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,123,374 | 1.69× |
| British Columbia | 1,092,364 | 1.25× |
| Alberta | 825,700 | 1.15× |
| Quebec | 813,183 | 0.58× |
| Manitoba | 229,396 | 1.05× |
| Saskatchewan | 176,843 | 0.96× |
| Nova Scotia | 164,873 | 0.95× |
| New Brunswick | 126,251 | 0.94× |
| Newfoundland and Labrador | 70,776 | 0.8× |
| Prince Edward Island | 23,947 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable energy | 2.86× | Home & Garden |
| Hardware store | 1.68× | Home & Garden |
| Staples (Canada) | 1.51× | Business & Career |
| Innovation | 1.85× | Business & Career |
| Solar energy | 2.16× | Home & Garden |
| Solar power | 2.91× | Home & Garden |
| Renewable energy | 2.06× | Business & Career |
| Tesla Motors | 1.84× | Cars & Mobility |
| Tabloid (newspaper format) | 1.88× | Literature |
| United Parcel Service | 1.63× | Business & Career |
| Microwave oven | 1.76× | Home & Garden |
| Lawn mower | 2.1× | Home & Garden |
| Rail transport | 1.69× | Travel & Leisure |
| Kitchenware | 1.54× | Home & Garden |
| Photovoltaic system | 4.18× | Home & Garden |
| Efficient energy use | 1.83× | Technology & Electronics |
| Air pollution | 2.04× | Health |
| Non-alcoholic beverage | 1.9× | Food & Beverages |
| Home insurance | 1.62× | Business & Career |
| Hypermarket | 1.7× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.51 |
| Quality Awareness | PREMIUM | 1.5 |
| Individualism | JOY | 1.34 |
| Sustainability | BALANCE | 1.33 |
| Need for Security | CONSERVATISM | 1.32 |
| Career Orientation | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
See Electricity audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Electricity have in Canada?
Electricity has an estimated audience of 5,825,690 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Electricity fans?
45.4% of Electricity fans are female, 54.6% are male, with an average age of 41.4 years.
Which brands do Electricity fans like most?
Electricity fans show strongest brand affinity for Sustainable energy (2.86×), Hardware store (1.68×), and Staples (Canada) (1.51×) over the country average.
Where do Electricity fans live in Canada?
Electricity fans in Canada are most concentrated in Ontario (reach 4,123,374), British Columbia (reach 1,092,364), and Alberta (reach 825,700). These three regions account for the largest share of the active audience.
What other brands do Electricity fans also like?
Beyond Electricity itself, the audience over-indexes on Hardware store (1.68×), Staples (Canada) (1.51×), Innovation (1.85×), and Solar energy (2.16×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.