A data profile of the people who buy, follow and care about Electricity in Canada — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 5,825,690 people in Canada.
The average Electricity fan in Canada is 41.4 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Sustainable energy, Hardware store, Staples (Canada), with strongest over-indexing on Sustainable energy (2.86× the country average).
Demographically, the Electricity audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Electricity fan in Canada is balanced, around 41.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Electricity profile in Canada.
45.4% are female, 54.6% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 41.4 |
| Estimated audience size | 5,825,690 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Electricity audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
Where the Electricity audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4M | 1.69× | |
| 02 | British Columbia | ~1M | 1.25× | |
| 03 | Alberta | ~800K | 1.15× | |
| 04 | Manitoba | ~200K | 1.05× | |
| 05 | Saskatchewan | ~200K | 0.96× | |
| 06 | Nova Scotia | ~200K | 0.95× | |
| 07 | New Brunswick | ~100K | 0.94× | |
| 08 | Prince Edward Island | ~20K | 0.84× | |
| 09 | Newfoundland and Labrador | ~70K | 0.80× | |
| 10 | Quebec | ~800K | 0.58× |
The strongest cross-interests of the Electricity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaic system | Home & Garden | 4.18× | ||
| 02 | Solar power | Home & Garden | 2.91× | ||
| 03 | Sustainable energy | Home & Garden | 2.86× | ||
| 04 | Solar energy | Home & Garden | 2.16× | ||
| 05 | Lawn mower | Home & Garden | 2.10× | ||
| 06 | Renewable energy | Business & Career | 2.06× | ||
| 07 | Air pollution | Health | 2.04× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 1.90× | ||
| 09 | Tabloid (newspaper format) | Literature | 1.88× | ||
| 10 | Innovation | Business & Career | 1.85× | ||
| 11 | Tesla Motors | Cars & Mobility | 1.84× | ||
| 12 | Efficient energy use | Technology & Electronics | 1.83× | ||
| 13 | Microwave oven | Home & Garden | 1.76× | ||
| 14 | Hypermarket | Shopping | 1.70× | ||
| 15 | Rail transport | Travel & Leisure | 1.69× | ||
| 16 | Hardware store | Home & Garden | 1.68× | ||
| 17 | United Parcel Service | Business & Career | 1.63× | ||
| 18 | Home insurance | Business & Career | 1.62× | ||
| 19 | Kitchenware | Home & Garden | 1.54× | ||
| 20 | Staples (Canada) | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.51× | |
| Quality Awareness | PREMIUM | 1.50× | |
| Individualism | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Design Affinity | PREMIUM | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.76× |
Electricity has an estimated audience of 5,825,690 people in Canada, concentrated in Ontario and British Columbia.
45.4% of Electricity fans are female, 54.6% are male, with an average age of 41.4 years.
Electricity fans show strongest brand affinity for Sustainable energy (2.86×), Hardware store (1.68×), and Staples (Canada) (1.51×) over the country average.
Electricity fans in Canada are most concentrated in Ontario (reach ~4M), British Columbia (reach ~1M), and Alberta (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Electricity itself, the audience over-indexes on Hardware store (1.68×), Staples (Canada) (1.51×), Innovation (1.85×), and Solar energy (2.16×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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