Electricity Audience in Italy
Electricity has an estimated audience of 15,816,155 people in Italy. 50.4% are female, 49.6% are male, average age 45.4. Top brand affinities: Instant messaging, General practitioner, Dentistry, Slovenia, Expert (company).
Top brand affinities include Instant messaging, General practitioner, Dentistry, with strongest over-indexing on Instant messaging (2.94× the country average). Demographically, the Electricity audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Category: Home & Garden · Type: Topic
Demographics of Electricity fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 45.4 |
| Estimated audience size | 15,816,155 |
Audience persona
The typical Electricity fan in Italy is balanced, around 45.4 years old, with strong DIY Mentality tendencies and a notable affinity for Instant messaging.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.94× | Internet & Social Media |
| General practitioner | 3.62× | Health |
| Dentistry | 3.57× | Business & Career |
| Slovenia | 2.47× | Travel & Leisure |
| Expert (company) | 2.86× | Shopping |
| Voucher | 2.6× | Shopping |
| Meat | 1.75× | Food & Beverages |
| Home Appliances | 1.61× | Home & Garden |
| Google Maps | 1.7× | Internet & Social Media |
| Tattoos | 1.54× | Fashion & Accessoires |
| Rose | 3.11× | Home & Garden |
| Borsa Italiana | 1.52× | Business & Career |
| Doctor of Medicine | 2.8× | Business & Career |
| Enoteca | 2.63× | Food & Beverages |
| AutoScout24 | 1.62× | Cars & Mobility |
| Web application | 2.72× | Technology & Electronics |
| Canada | 1.8× | Travel & Leisure |
| Germany | 2.35× | Travel & Leisure |
| Weather | 2.31× | Home & Garden |
| Renewable energy | 1.79× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.26 |
| Community Orientation | OPEN | 1.25 |
| Family Orientation | CONSERVATISM | 1.09 |
| Need for Security | CONSERVATISM | 1.09 |
| Convenience Orientation | PREMIUM | 1.07 |
| Patriotism | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
See Electricity audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.