A data profile of the people who buy, follow and care about Electricity in Italy — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 15,816,155 people in Italy.
Electricity has an estimated audience of 15,816,155 people in Italy. 50.4% are female, 49.6% are male, average age 45.4. Top brand affinities: Wikipedia, Personal finance, WhatsApp, HVAC, Home Appliances.
Top brand affinities include Wikipedia, Personal finance, WhatsApp, with strongest over-indexing on Wikipedia (3.04× the country average).
Demographically, the Electricity audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Electricity fan in Italy is balanced, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Electricity profile in Italy.
50.4% are female, 49.6% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 45.4 |
| Estimated audience size | 15,816,155 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Electricity audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
The strongest cross-interests of the Electricity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.04× | ||
| 02 | Air conditioning | Technology & Electronics | 2.80× | ||
| 03 | HVAC | Home & Garden | 2.69× | ||
| 04 | Satire | Literature | 2.40× | ||
| 05 | General practitioner | Health | 2.11× | ||
| 06 | Sustainable energy | Home & Garden | 1.97× | ||
| 07 | Mediaset | Technology & Electronics | 1.96× | ||
| 08 | Kitchenware | Home & Garden | 1.87× | ||
| 09 | Renewable energy | Business & Career | 1.86× | ||
| 10 | Cleanliness | Home & Garden | 1.86× | ||
| 11 | Innovation | Business & Career | 1.78× | ||
| 12 | Champagne | Food & Beverages | 1.73× | ||
| 13 | Volunteering | Politics & Society | 1.65× | ||
| 14 | Solar energy | Home & Garden | 1.63× | ||
| 15 | Personal finance | Business & Career | 1.60× | ||
| 16 | Home Appliances | Home & Garden | 1.60× | ||
| 17 | Adriatic Sea | Travel & Leisure | 1.57× | ||
| 18 | Internet & Social Media | 1.56× | |||
| 19 | Milk | Food & Beverages | 1.54× | ||
| 20 | Genetics | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.48× | |
| Community Orientation | OPEN | 1.29× | |
| DIY Mentality | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.