A data profile of the people who buy, follow and care about Electricity in United Kingdom — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 13,101,892 people in United Kingdom.
The average Electricity fan in United Kingdom is 45.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Refrigerator, Esso, Wikipedia, with strongest over-indexing on Refrigerator (2.47× the country average).
Demographically, the Electricity audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Electricity fan in United Kingdom is balanced, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Refrigerator.
The key figures that characterise the Electricity profile in United Kingdom.
51.7% are female, 48.3% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 45.1 |
| Estimated audience size | 13,101,892 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Electricity audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
Where the Electricity audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~900K | 1.52× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.41× | |
| 03 | Northern Ireland | ~500K | 1.26× | |
| 04 | North East | ~500K | 1.06× | |
| 05 | South East | ~1.5M | 0.97× | |
| 06 | Scotland | ~1M | 0.94× | |
| 07 | South West | ~900K | 0.87× | |
| 08 | East Midlands | ~800K | 0.83× | |
| 09 | East of England | ~1M | 0.82× | |
| 10 | England | ~9.5M | 0.79× | |
| 11 | North West | ~800K | 0.54× |
The strongest cross-interests of the Electricity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 3.00× | ||
| 02 | Forestry | Home & Garden | 2.76× | ||
| 03 | Mobile home | Cars & Mobility | 2.66× | ||
| 04 | Motorhome | Cars & Mobility | 2.64× | ||
| 05 | Solar power | Home & Garden | 2.63× | ||
| 06 | Esso | Cars & Mobility | 2.54× | ||
| 07 | Refrigerator | Home & Garden | 2.47× | ||
| 08 | HVAC | Home & Garden | 2.42× | ||
| 09 | Wikipedia | Internet & Social Media | 2.27× | ||
| 10 | Risk management | Business & Career | 2.25× | ||
| 11 | Renewable energy | Business & Career | 2.22× | ||
| 12 | Solar energy | Home & Garden | 2.19× | ||
| 13 | Hot tub | Home & Garden | 1.99× | ||
| 14 | Betfair | Games | 1.92× | ||
| 15 | Innovation | Business & Career | 1.92× | ||
| 16 | Internet & Social Media | 1.81× | |||
| 17 | Home Appliances | Home & Garden | 1.70× | ||
| 18 | Hobby | Home & Garden | 1.65× | ||
| 19 | William Hill (bookmaker) | Games | 1.64× | ||
| 20 | Volunteering | Politics & Society | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.39× | |
| Quality Awareness | PREMIUM | 1.36× | |
| Need for Security | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.76× | |
| Mindfulness | BALANCE | 0.82× | |
| Design Affinity | PREMIUM | 0.83× |
Electricity has an estimated audience of 13,101,892 people in United Kingdom, concentrated in England and South East.
51.7% of Electricity fans are female, 48.3% are male, with an average age of 45.1 years.
Electricity fans show strongest brand affinity for Refrigerator (2.47×), Esso (2.54×), and Wikipedia (2.27×) over the country average.
Electricity fans in United Kingdom are most concentrated in England (reach ~9.5M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Electricity itself, the audience over-indexes on Esso (2.54×), Wikipedia (2.27×), Mobile home (2.66×), and Sustainable energy (3×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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