A data profile of the people who buy, follow and care about Renewable energy in United Kingdom — modelled from more than twelve digital signal sources. Renewable energy has an estimated audience of 7,054,793 people in United Kingdom.
The average Renewable energy fan in United Kingdom is 45.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Octopus Energy, Sustainable energy, Solar power, with strongest over-indexing on Octopus Energy (4.65× the country average).
Demographically, the Renewable energy audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Sustainability, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Renewable energy fan in United Kingdom is balanced, around 45.2 years old, with strong Sustainability tendencies and a notable affinity for Octopus Energy.
The key figures that characterise the Renewable energy profile in United Kingdom.
48.3% are female, 51.7% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 45.2 |
| Estimated audience size | 7,054,793 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 39% |
of the worldwide Renewable energy audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.2% |
| Germany | 7.4% |
| Italy | 6.9% |
Where the Renewable energy audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1M | 1.22× | |
| 02 | Wales | ~500K | 1.16× | |
| 03 | North West | ~900K | 1.14× | |
| 04 | South West | ~600K | 1.09× | |
| 05 | South East | ~1M | 1.08× | |
| 06 | East of England | ~700K | 1.08× | |
| 07 | East Midlands | ~500K | 1.04× | |
| 08 | Scotland | ~600K | 1.02× | |
| 09 | Northern Ireland | ~200K | 0.98× | |
| 10 | North East | ~200K | 0.89× | |
| 11 | England | ~5.5M | 0.84× | |
| 12 | Yorkshire and the Humber | ~400K | 0.76× | |
| 13 | West Midlands | ~200K | 0.72× |
The strongest cross-interests of the Renewable energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Energy industry | Business & Career | 6.92× | ||
| 02 | Sustainable energy | Home & Garden | 6.32× | ||
| 03 | Solar power | Home & Garden | 6.00× | ||
| 04 | Alternative energy | Home & Garden | 5.89× | ||
| 05 | Heat pump | Home & Garden | 5.53× | ||
| 06 | Photovoltaics | Home & Garden | 5.40× | ||
| 07 | Solar panel | Home & Garden | 4.69× | ||
| 08 | Octopus Energy | Home & Garden | 4.65× | ||
| 09 | Efficient energy use | Technology & Electronics | 3.87× | ||
| 10 | Ovo Energy | Home & Garden | 3.62× | ||
| 11 | Natural gas | Cars & Mobility | 3.44× | ||
| 12 | British Gas | Home & Garden | 2.98× | ||
| 13 | Toolstation | Home & Garden | 2.30× | ||
| 14 | Home repair | Home & Garden | 2.26× | ||
| 15 | Electricity | Home & Garden | 2.22× | ||
| 16 | Building | Home & Garden | 2.19× | ||
| 17 | David Attenborough | Movies & TV | 2.06× | ||
| 18 | Halifax (United Kingdom bank) | Business & Career | 1.93× | ||
| 19 | B&Q | Shopping | 1.88× | ||
| 20 | Daily Express | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.46× | |
| Need for Security | CONSERVATISM | 1.65× | |
| Family Orientation | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.65× | |
| Mindfulness | BALANCE | 0.84× | |
| Design Affinity | PREMIUM | 0.87× |
Renewable energy has an estimated audience of 7,054,793 people in United Kingdom, concentrated in England and Greater London.
48.3% of Renewable energy fans are female, 51.7% are male, with an average age of 45.2 years.
Renewable energy fans show strongest brand affinity for Octopus Energy (4.65×), Sustainable energy (6.32×), and Solar power (6×) over the country average.
Renewable energy fans in United Kingdom are most concentrated in England (reach ~5.5M), Greater London (reach ~1M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Renewable energy itself, the audience over-indexes on Sustainable energy (6.32×), Solar power (6×), Solar panel (4.69×), and British Gas (2.98×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Renewable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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