A data profile of the people who buy, follow and care about Renewable energy in Brazil — modelled from more than twelve digital signal sources. Renewable energy has an estimated audience of 4,206,057 people in Brazil.
The average Renewable energy fan in Brazil is 43.0 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Alternative energy, Photovoltaics, Efficient energy use, with strongest over-indexing on Alternative energy (15.54× the country average).
Demographically, the Renewable energy audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Sustainability, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Renewable energy fan in Brazil is more male, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Alternative energy.
The key figures that characterise the Renewable energy profile in Brazil.
40.2% are female, 59.8% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 43.0 |
| Estimated audience size | 4,206,057 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Renewable energy audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.2% |
| Germany | 7.4% |
| Italy | 6.9% |
Where the Renewable energy audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Norte | ~90K | 1.23× | |
| 02 | Acre | ~20K | 1.09× | |
| 03 | Roraima | ~10K | 1.09× | |
| 04 | Amapá | ~20K | 1.06× | |
| 05 | Paraíba | ~90K | 1.05× | |
| 06 | Rondônia | ~40K | 1.02× | |
| 07 | Mato Grosso do Sul | ~60K | 1.01× | |
| 08 | Sergipe | ~40K | 1.00× | |
| 09 | Ceará | ~200K | 0.99× | |
| 10 | Federal District | ~70K | 0.99× | |
| 11 | Tocantins | ~30K | 0.99× | |
| 12 | Piauí | ~60K | 0.98× | |
| 13 | Alagoas | ~60K | 0.97× | |
| 14 | Espírito Santo | ~80K | 0.96× | |
| 15 | Amazonas | ~70K | 0.96× | |
| 16 | Pará | ~100K | 0.95× | |
| 17 | São Paulo | ~1M | 0.94× | |
| 18 | Maranhão | ~100K | 0.94× | |
| 19 | Mato Grosso | ~70K | 0.94× | |
| 20 | Rio Grande do Sul | ~200K | 0.93× | |
| 21 | Pernambuco | ~200K | 0.92× | |
| 22 | Santa Catarina | ~200K | 0.92× | |
| 23 | Rio de Janeiro | ~400K | 0.91× | |
| 24 | Minas Gerais | ~400K | 0.90× | |
| 25 | Goiás | ~100K | 0.89× | |
| 26 | Bahia | ~200K | 0.86× | |
| 27 | Paraná | ~200K | 0.86× |
The strongest cross-interests of the Renewable energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alternative energy | Home & Garden | 15.54× | ||
| 02 | Energy industry | Business & Career | 11.64× | ||
| 03 | Electric power distribution | Home & Garden | 11.40× | ||
| 04 | Efficient energy use | Technology & Electronics | 10.88× | ||
| 05 | Environmentalist | Politics & Society | 10.75× | ||
| 06 | Solar panel | Home & Garden | 10.17× | ||
| 07 | Wind power | Home & Garden | 10.03× | ||
| 08 | Sustainable Development Goals | Politics & Society | 9.94× | ||
| 09 | Photovoltaics | Home & Garden | 9.80× | ||
| 10 | Energy conservation | Home & Garden | 9.64× | ||
| 11 | Electric power transmission | Home & Garden | 9.06× | ||
| 12 | Solar cell | Home & Garden | 8.28× | ||
| 13 | Solar power | Home & Garden | 7.64× | ||
| 14 | Sustainable energy | Home & Garden | 6.97× | ||
| 15 | Solar energy | Home & Garden | 3.40× | ||
| 16 | Sustainable agriculture | Home & Garden | 3.18× | ||
| 17 | Enel | Home & Garden | 2.32× | ||
| 18 | Organic farming | Food & Beverages | 2.20× | ||
| 19 | Energy | Home & Garden | 2.19× | ||
| 20 | Agribusiness | Politics & Society | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.01× | |
| DIY Mentality | THRILL | 1.37× | |
| Need for Security | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.64× | |
| Tradition | CONSERVATISM | 0.74× | |
| Urban Lifestyle | OPEN | 0.85× |
Renewable energy has an estimated audience of 4,206,057 people in Brazil, concentrated in São Paulo and Minas Gerais.
40.2% of Renewable energy fans are female, 59.8% are male, with an average age of 43.0 years.
Renewable energy fans show strongest brand affinity for Alternative energy (15.54×), Photovoltaics (9.8×), and Efficient energy use (10.88×) over the country average.
Renewable energy fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Renewable energy itself, the audience over-indexes on Photovoltaics (9.8×), Efficient energy use (10.88×), Solar panel (10.17×), and Sustainable energy (6.97×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Renewable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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