Agribusiness Audience in Brazil
Agribusiness has an estimated audience of 15,972,990 people in Brazil. 52.9% are female, 47.1% are male, average age 40.9. Top brand affinities: Sportingbet, Fertilizer, Volkswagen, Mixed martial arts, Toyota Hilux.
Top brand affinities include Sportingbet, Fertilizer, Volkswagen, with strongest over-indexing on Sportingbet (2.03× the country average). Demographically, the Agribusiness audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Category: Politics & Society · Type: Topic
Demographics of Agribusiness fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 40.9 |
| Estimated audience size | 15,972,990 |
Audience persona
The typical Agribusiness fan in Brazil is balanced, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Sportingbet.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sportingbet | 2.03× | Sports |
| Fertilizer | 2.61× | Home & Garden |
| Volkswagen | 1.56× | Cars & Mobility |
| Mixed martial arts | 1.94× | Sports |
| Toyota Hilux | 2.39× | Cars & Mobility |
| Sweepstakes | 1.62× | Games |
| Xabi Alonso | 2.55× | Sports |
| Hyundai | 1.6× | Cars & Mobility |
| Renewable energy | 1.83× | Business & Career |
| Peugeot | 1.53× | Cars & Mobility |
| Buffet | 1.52× | Food & Beverages |
| Land Rover | 1.75× | Cars & Mobility |
| Syngenta | 3.99× | Business & Career |
| Dodge Ram | 2.29× | Cars & Mobility |
| Toyota Corolla | 1.82× | Cars & Mobility |
| Hatchback | 1.79× | Cars & Mobility |
| Volvo | 1.65× | Cars & Mobility |
| Volkswagen Amarok | 2.21× | Cars & Mobility |
| Garena | 1.57× | Technology & Electronics |
| Oral-B | 2.2× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.47 |
| Quality Awareness | PREMIUM | 1.32 |
| Family Orientation | CONSERVATISM | 1.1 |
| Luxury Orientation | PREMIUM | 1.08 |
| Risk Appetite | THRILL | 1.05 |
| Sustainability | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 21.2% |
| United States | 10.8% |
| Italy | 4.9% |
See Agribusiness audiences in other countries
More Politics & Society audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Agribusiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.