A data profile of the people who buy, follow and care about Agribusiness in Brazil — modelled from more than twelve digital signal sources. Agribusiness has an estimated audience of 15,972,990 people in Brazil.
Agribusiness has an estimated audience of 15,972,990 people in Brazil. 52.9% are female, 47.1% are male, average age 40.9. Top brand affinities: Instagram, Country music, Rock music, Medicine, Pop music.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.64× the country average).
Demographically, the Agribusiness audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Sustainability.
The typical Agribusiness fan in Brazil is balanced, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the Agribusiness profile in Brazil.
52.9% are female, 47.1% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 40.9 |
| Estimated audience size | 15,972,990 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Agribusiness audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 21.2% |
| United States | 10.8% |
| Italy | 4.9% |
The strongest cross-interests of the Agribusiness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fertilizer | Home & Garden | 2.99× | ||
| 02 | Family car | Cars & Mobility | 2.75× | ||
| 03 | Biotechnology | Business & Career | 2.72× | ||
| 04 | Photovoltaics | Home & Garden | 2.23× | ||
| 05 | Toyota Hilux | Cars & Mobility | 2.16× | ||
| 06 | Used Cars | Cars & Mobility | 2.10× | ||
| 07 | Renewable energy | Business & Career | 1.93× | ||
| 08 | Country music | Music & Radio | 1.77× | ||
| 09 | Rock music | Music & Radio | 1.74× | ||
| 10 | Sweepstakes | Games | 1.70× | ||
| 11 | Land Rover | Cars & Mobility | 1.66× | ||
| 12 | Internet & Social Media | 1.64× | |||
| 13 | Pop music | Music & Radio | 1.61× | ||
| 14 | Volkswagen | Cars & Mobility | 1.54× | ||
| 15 | Public transport | Cars & Mobility | 1.54× | ||
| 16 | Hip hop music | Music & Radio | 1.53× | ||
| 17 | Medicine | Business & Career | 1.51× | ||
| 18 | Sportingbet | Sports | 1.51× | ||
| 19 | Max Verstappen | Sports | 1.51× | ||
| 20 | Heavy metal music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.59× | |
| Sustainability | BALANCE | 1.37× | |
| Convenience Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.78× | |
| Community Orientation | OPEN | 0.85× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Agribusiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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