A data profile of the people who buy, follow and care about Land Rover in Brazil — modelled from more than twelve digital signal sources. Land Rover has an estimated audience of 3,933,779 people in Brazil.
The average Land Rover fan in Brazil is 41.0 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Used Cars, Betano, Used car, with strongest over-indexing on Used Cars (8.71× the country average).
Demographically, the Land Rover audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Land Rover fan in Brazil is more male, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Used Cars.
The key figures that characterise the Land Rover profile in Brazil.
44.1% are female, 55.9% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 41.0 |
| Estimated audience size | 3,933,779 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Land Rover audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.7% |
| Italy | 7.9% |
| Brazil | 7.2% |
Where the Land Rover audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso | ~100K | 1.33× | |
| 02 | Goiás | ~200K | 1.29× | |
| 03 | Mato Grosso do Sul | ~70K | 1.27× | |
| 04 | Santa Catarina | ~200K | 1.23× | |
| 05 | Tocantins | ~30K | 1.23× | |
| 06 | Piauí | ~60K | 1.12× | |
| 07 | Paraná | ~300K | 1.11× | |
| 08 | Minas Gerais | ~500K | 1.10× | |
| 09 | Rondônia | ~40K | 1.07× | |
| 10 | Rio Grande do Norte | ~70K | 1.04× | |
| 11 | Rio Grande do Sul | ~200K | 1.03× | |
| 12 | Paraíba | ~80K | 1.02× | |
| 13 | São Paulo | ~1M | 1.01× | |
| 14 | Bahia | ~300K | 1.01× | |
| 15 | Pernambuco | ~200K | 1.01× | |
| 16 | Maranhão | ~100K | 1.00× | |
| 17 | Federal District | ~70K | 1.00× | |
| 18 | Ceará | ~200K | 0.95× | |
| 19 | Espírito Santo | ~80K | 0.93× | |
| 20 | Rio de Janeiro | ~300K | 0.90× | |
| 21 | Alagoas | ~50K | 0.87× | |
| 22 | Sergipe | ~40K | 0.87× | |
| 23 | Pará | ~100K | 0.84× | |
| 24 | Acre | ~10K | 0.82× | |
| 25 | Roraima | ~9K | 0.79× | |
| 26 | Amapá | ~10K | 0.74× | |
| 27 | Amazonas | ~50K | 0.71× |
The strongest cross-interests of the Land Rover audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used Cars | Cars & Mobility | 8.71× | ||
| 02 | Family car | Cars & Mobility | 5.64× | ||
| 03 | Range Rover | Cars & Mobility | 5.53× | ||
| 04 | Used car | Cars & Mobility | 5.25× | ||
| 05 | Lexus | Cars & Mobility | 5.14× | ||
| 06 | Chevrolet S-10 | Cars & Mobility | 4.62× | ||
| 07 | Honda City | Cars & Mobility | 4.56× | ||
| 08 | Lamborghini | Cars & Mobility | 4.13× | ||
| 09 | Hyundai | Cars & Mobility | 3.88× | ||
| 10 | Jeep Compass | Cars & Mobility | 3.80× | ||
| 11 | Ford Ka | Cars & Mobility | 3.57× | ||
| 12 | Auto mechanic | Cars & Mobility | 3.49× | ||
| 13 | Hyundai HB20 | Cars & Mobility | 3.21× | ||
| 14 | Porsche | Cars & Mobility | 2.96× | ||
| 15 | SUVs | Cars & Mobility | 2.61× | ||
| 16 | OLX | Shopping | 2.33× | ||
| 17 | Volkswagen | Cars & Mobility | 2.20× | ||
| 18 | Honda | Cars & Mobility | 2.18× | ||
| 19 | Funding | Business & Career | 1.96× | ||
| 20 | Betano | Games | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.98× | |
| Family Orientation | CONSERVATISM | 1.68× | |
| Quality Awareness | PREMIUM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.68× | |
| Spirituality | BALANCE | 0.74× | |
| Individualism | JOY | 0.78× |
Land Rover's target market in Brazil covers an estimated 3,933,779 people, concentrated in São Paulo and Minas Gerais.
44.1% of the Land Rover audience are female, 55.9% are male, with an average age of 41.0 years.
Land Rover fans show strongest brand affinity for Used Cars (8.71×), Betano (1.67×), and Used car (5.25×) over the country average.
Land Rover fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Land Rover itself, the audience over-indexes on Betano (1.67×), Used car (5.25×), SUVs (2.61×), and Hyundai (3.88×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Land Rover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.