Rascasse Audience Intelligence

Public transport Audience in Brazil

A data profile of the people who buy, follow and care about Public transport in Brazil — modelled from more than twelve digital signal sources. Public transport has an estimated audience of 7,607,021 people in Brazil.

#538among Topic in Brazil#19in Cars & Mobility

The average Public transport fan in Brazil is 42.8 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include Public utility, Seleção Brasileira, Cruzeiro Esporte Clube, with strongest over-indexing on Public utility (17.38× the country average).

Demographically, the Public transport audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Public transport fan in Brazil is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Public utility.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public transport profile in Brazil.

Audience size
7.6M
in Brazil
Gender
44.9%♀
55.1% male
Age
42.8
average years
Country rank
#811
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public transport fans

44.9% are female, 55.1% are male, average age 42.8.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Public transport audience in Brazil
MetricValue
Female44.9%
Male55.1%
Average age42.8
Estimated audience size7,607,021
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Public transport audience in Brazil
Age bracketShare%
16-1910%
20-2918%
30-3922%
40-4924%
50+26%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Public transport audience comes from Brazil.

Worldwide audience distribution share by country for Public transport
CountryShare
United States18.3%
Brazil6.1%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public transport audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Public transport fans by region: top regions in Brazil
#RegionReachAffinity×
01Roraima~20K1.10×
02Sergipe~90K1.09×
03Piauí~100K1.07×
04Mato Grosso do Sul~100K1.04×
05Rio Grande do Norte~100K1.03×
06Alagoas~100K1.03×
07Rondônia~70K1.03×
08Amazonas~100K1.02×
09Tocantins~50K1.02×
10Acre~30K1.02×
11Paraíba~200K1.01×
12Amapá~30K1.00×
13Maranhão~200K0.99×
14Espírito Santo~200K0.98×
15Mato Grosso~100K0.98×
16Federal District~100K0.98×
17Pará~200K0.96×
18Pernambuco~300K0.95×
19Ceará~300K0.94×
20Goiás~300K0.94×
21Bahia~500K0.92×
22Santa Catarina~300K0.92×
23Rio Grande do Sul~400K0.91×
24Paraná~400K0.90×
25Minas Gerais~700K0.87×
26Rio de Janeiro~600K0.87×
27São Paulo~1.5M0.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public transport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public transport audience
#·InterestCategoryAffinity×
01Public utilityHome & Garden17.38×
02Auto rickshawCars & Mobility12.50×
03MoovitTechnology & Electronics9.69×
04Rail transportTravel & Leisure3.95×
05Creative CommonsTechnology & Electronics3.86×
06Erlang (programming language)Technology & Electronics3.76×
07Wind turbineHome & Garden3.65×
08HumorismLiterature3.07×
09Digital electronicsTechnology & Electronics3.05×
10WikipediaInternet & Social Media2.94×
11Voice over IPTechnology & Electronics2.88×
12Communist Party of ChinaPolitics & Society2.83×
13Esporte Clube VitóriaSports2.30×
14Esporte Clube BahiaSports1.96×
15Seleção BrasileiraSports1.93×
16Clube Atlético MineiroSports1.74×
17Cruzeiro Esporte ClubeSports1.70×
18Fluminense FCSports1.69×
19CR Vasco da GamaSports1.68×
20Sport Club InternacionalSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public transport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public transport audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.55×
Community OrientationOPEN1.66×
Convenience OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public transport audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.98×
Design AffinityPREMIUM0.98×
Price SensitivityPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public transport have in Brazil?

Public transport has an estimated audience of 7,607,021 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Public transport fans?

44.9% of Public transport fans are female, 55.1% are male, with an average age of 42.8 years.

03

Which brands do Public transport fans like most?

Public transport fans show strongest brand affinity for Public utility (17.38×), Seleção Brasileira (1.93×), and Cruzeiro Esporte Clube (1.7×) over the country average.

04

Where do Public transport fans live in Brazil?

Public transport fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Public transport fans also like?

Beyond Public transport itself, the audience over-indexes on Seleção Brasileira (1.93×), Cruzeiro Esporte Clube (1.7×), Erlang (programming language) (3.76×), and Moovit (9.69×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Brazil

See Public transport audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Public transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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