A data profile of the people who buy, follow and care about Solar energy in Brazil — modelled from more than twelve digital signal sources. Solar energy has an estimated audience of 5,670,279 people in Brazil.
The average Solar energy fan in Brazil is 43.1 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Bahia.
Top brand affinities include Consortium, Traffic, Tire, with strongest over-indexing on Consortium (1.9× the country average).
Demographically, the Solar energy audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Solar energy fan in Brazil is more male, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Consortium.
The key figures that characterise the Solar energy profile in Brazil.
38.5% are female, 61.5% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 43.1 |
| Estimated audience size | 5,670,279 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Solar energy audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.5% |
| Germany | 6.2% |
| Italy | 5.5% |
Where the Solar energy audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso do Sul | ~200K | 1.97× | |
| 02 | Rio Grande do Norte | ~200K | 1.64× | |
| 03 | Ceará | ~300K | 1.35× | |
| 04 | Pernambuco | ~300K | 1.26× | |
| 05 | Mato Grosso | ~100K | 1.07× | |
| 06 | Piauí | ~80K | 1.07× | |
| 07 | Alagoas | ~90K | 1.06× | |
| 08 | Roraima | ~20K | 1.02× | |
| 09 | Rio Grande do Sul | ~300K | 1.01× | |
| 10 | Amapá | ~20K | 1.01× | |
| 11 | Santa Catarina | ~300K | 1.00× | |
| 12 | Acre | ~20K | 1.00× | |
| 13 | Pará | ~200K | 0.97× | |
| 14 | Tocantins | ~40K | 0.97× | |
| 15 | Bahia | ~400K | 0.96× | |
| 16 | Rondônia | ~40K | 0.95× | |
| 17 | Sergipe | ~60K | 0.93× | |
| 18 | Paraíba | ~100K | 0.91× | |
| 19 | Amazonas | ~90K | 0.89× | |
| 20 | Maranhão | ~100K | 0.87× | |
| 21 | Espírito Santo | ~100K | 0.87× | |
| 22 | Federal District | ~80K | 0.86× | |
| 23 | São Paulo | ~1M | 0.83× | |
| 24 | Minas Gerais | ~500K | 0.81× | |
| 25 | Goiás | ~200K | 0.81× | |
| 26 | Paraná | ~300K | 0.78× | |
| 27 | Rio de Janeiro | ~400K | 0.67× |
The strongest cross-interests of the Solar energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Traffic congestion | Cars & Mobility | 4.30× | ||
| 02 | Private transport | Cars & Mobility | 4.13× | ||
| 03 | Controlled-access highway | Travel & Leisure | 4.00× | ||
| 04 | Air pollution | Health | 3.98× | ||
| 05 | Gasoline | Cars & Mobility | 3.77× | ||
| 06 | Traffic | Cars & Mobility | 3.72× | ||
| 07 | Automotive design | Business & Career | 3.66× | ||
| 08 | Electric car | Cars & Mobility | 3.42× | ||
| 09 | Diesel fuel | Cars & Mobility | 3.32× | ||
| 10 | Land use | Home & Garden | 2.89× | ||
| 11 | Renewable energy | Business & Career | 2.74× | ||
| 12 | Tire | Cars & Mobility | 2.63× | ||
| 13 | Wheel | Cars & Mobility | 1.95× | ||
| 14 | Consortium | Business & Career | 1.90× | ||
| 15 | Tractor | Cars & Mobility | 1.90× | ||
| 16 | Volkswagen | Cars & Mobility | 1.66× | ||
| 17 | Fiat | Cars & Mobility | 1.65× | ||
| 18 | Localiza | Cars & Mobility | 1.58× | ||
| 19 | Motor vehicle | Cars & Mobility | 1.51× | ||
| 20 | WebMotors | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.43× | |
| Sustainability | BALANCE | 1.19× | |
| Patriotism | CONSERVATISM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.51× | |
| Design Affinity | PREMIUM | 0.54× | |
| Individualism | JOY | 0.59× |
Solar energy has an estimated audience of 5,670,279 people in Brazil, concentrated in São Paulo and Minas Gerais.
38.5% of Solar energy fans are female, 61.5% are male, with an average age of 43.1 years.
Solar energy fans show strongest brand affinity for Consortium (1.9×), Traffic (3.72×), and Tire (2.63×) over the country average.
Solar energy fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~500K), and Bahia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Solar energy itself, the audience over-indexes on Traffic (3.72×), Tire (2.63×), Electric car (3.42×), and Automotive design (3.66×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Solar energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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