A data profile of the people who buy, follow and care about Tire in Brazil — modelled from more than twelve digital signal sources. Tire has an estimated audience of 5,570,567 people in Brazil.
Tire has an estimated audience of 5,570,567 people in Brazil. 21.5% are female, 78.5% are male, average age 40.3. Top brand affinities: Air pollution, WebMotors, Country music, Rock music, Formula One.
Top brand affinities include Air pollution, WebMotors, Country music, with strongest over-indexing on Air pollution (6.59× the country average).
Demographically, the Tire audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Tire fan in Brazil is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Air pollution.
The key figures that characterise the Tire profile in Brazil.
21.5% are female, 78.5% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 21.5% |
| Male | 78.5% |
| Average age | 40.3 |
| Estimated audience size | 5,570,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Tire audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 6.5% |
| Germany | 5.1% |
The strongest cross-interests of the Tire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air pollution | Health | 6.59× | ||
| 02 | AutoZone | Cars & Mobility | 3.94× | ||
| 03 | Solar energy | Home & Garden | 2.63× | ||
| 04 | Electric vehicle | Cars & Mobility | 2.58× | ||
| 05 | Motorsport | Cars & Mobility | 2.56× | ||
| 06 | WebMotors | Cars & Mobility | 2.36× | ||
| 07 | iCarros | Cars & Mobility | 2.24× | ||
| 08 | Public transport | Cars & Mobility | 2.14× | ||
| 09 | Volkswagen | Cars & Mobility | 1.95× | ||
| 10 | Fiat | Cars & Mobility | 1.93× | ||
| 11 | Honda | Cars & Mobility | 1.76× | ||
| 12 | Betfair | Games | 1.74× | ||
| 13 | Formula One | Sports | 1.70× | ||
| 14 | Google Maps | Internet & Social Media | 1.67× | ||
| 15 | Rock music | Music & Radio | 1.57× | ||
| 16 | OLX | Shopping | 1.57× | ||
| 17 | Country music | Music & Radio | 1.54× | ||
| 18 | SUVs | Cars & Mobility | 1.54× | ||
| 19 | Pop music | Music & Radio | 1.53× | ||
| 20 | Radio | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.97× | |
| Need for Security | CONSERVATISM | 1.97× | |
| Convenience Orientation | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.44× | |
| Design Affinity | PREMIUM | 0.57× | |
| Quality Awareness | PREMIUM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.