A data profile of the people who buy, follow and care about Electric vehicle in Brazil — modelled from more than twelve digital signal sources. Electric vehicle has an estimated audience of 3,668,526 people in Brazil.
The average Electric vehicle fan in Brazil is 42.6 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Consortium, SUVs, WebMotors, with strongest over-indexing on Consortium (2.01× the country average).
Demographically, the Electric vehicle audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Electric vehicle fan in Brazil is more male, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Consortium.
The key figures that characterise the Electric vehicle profile in Brazil.
35.0% are female, 65.0% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 42.6 |
| Estimated audience size | 3,668,526 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Electric vehicle audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 6.7% |
| Italy | 5.4% |
Where the Electric vehicle audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~80K | 1.26× | |
| 02 | Federal District | ~70K | 1.13× | |
| 03 | Mato Grosso do Sul | ~60K | 1.11× | |
| 04 | Amapá | ~10K | 1.08× | |
| 05 | Pernambuco | ~200K | 1.06× | |
| 06 | Goiás | ~100K | 1.05× | |
| 07 | Espírito Santo | ~80K | 1.05× | |
| 08 | Rondônia | ~30K | 1.04× | |
| 09 | São Paulo | ~1M | 1.03× | |
| 10 | Roraima | ~10K | 1.03× | |
| 11 | Pará | ~100K | 1.02× | |
| 12 | Sergipe | ~40K | 1.00× | |
| 13 | Rio Grande do Norte | ~60K | 0.99× | |
| 14 | Paraíba | ~70K | 0.98× | |
| 15 | Acre | ~10K | 0.98× | |
| 16 | Piauí | ~50K | 0.97× | |
| 17 | Rio Grande do Sul | ~200K | 0.96× | |
| 18 | Alagoas | ~50K | 0.96× | |
| 19 | Bahia | ~200K | 0.95× | |
| 20 | Maranhão | ~90K | 0.95× | |
| 21 | Ceará | ~100K | 0.93× | |
| 22 | Tocantins | ~20K | 0.93× | |
| 23 | Santa Catarina | ~200K | 0.92× | |
| 24 | Mato Grosso | ~60K | 0.89× | |
| 25 | Minas Gerais | ~300K | 0.88× | |
| 26 | Rio de Janeiro | ~300K | 0.88× | |
| 27 | Paraná | ~200K | 0.86× |
The strongest cross-interests of the Electric vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric car | Cars & Mobility | 3.47× | ||
| 02 | Gasoline | Cars & Mobility | 3.36× | ||
| 03 | Traffic | Cars & Mobility | 3.31× | ||
| 04 | Automotive design | Business & Career | 3.27× | ||
| 05 | Diesel fuel | Cars & Mobility | 3.03× | ||
| 06 | Tire | Cars & Mobility | 2.58× | ||
| 07 | Solar energy | Home & Garden | 2.49× | ||
| 08 | Ford Ka | Cars & Mobility | 2.26× | ||
| 09 | Consortium | Business & Career | 2.01× | ||
| 10 | Wheel | Cars & Mobility | 2.01× | ||
| 11 | General Motors | Cars & Mobility | 1.93× | ||
| 12 | Fiat | Cars & Mobility | 1.88× | ||
| 13 | Volkswagen | Cars & Mobility | 1.84× | ||
| 14 | SUVs | Cars & Mobility | 1.81× | ||
| 15 | Tractor | Cars & Mobility | 1.81× | ||
| 16 | WebMotors | Cars & Mobility | 1.80× | ||
| 17 | Honda | Cars & Mobility | 1.71× | ||
| 18 | Motor vehicle | Cars & Mobility | 1.67× | ||
| 19 | Localiza | Cars & Mobility | 1.67× | ||
| 20 | Credit (finance) | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.52× | |
| Patriotism | CONSERVATISM | 1.10× | |
| Risk Appetite | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.61× | |
| Indulgence | JOY | 0.66× | |
| Early Adopter Mentality | POWER | 0.67× |
Electric vehicle has an estimated audience of 3,668,526 people in Brazil, concentrated in São Paulo and Minas Gerais.
35.0% of Electric vehicle fans are female, 65.0% are male, with an average age of 42.6 years.
Electric vehicle fans show strongest brand affinity for Consortium (2.01×), SUVs (1.81×), and WebMotors (1.8×) over the country average.
Electric vehicle fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~300K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Electric vehicle itself, the audience over-indexes on SUVs (1.81×), WebMotors (1.8×), Electric car (3.47×), and Honda (1.71×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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