A data profile of the people who buy, follow and care about Ford Ka in Brazil — modelled from more than twelve digital signal sources. Ford Ka has an estimated audience of 5,463,027 people in Brazil.
The average Ford Ka fan in Brazil is 40.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Hyundai HB20, Peugeot 208, Volkswagen, with strongest over-indexing on Hyundai HB20 (6× the country average).
Demographically, the Ford Ka audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Ford Ka fan in Brazil is more female, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Hyundai HB20.
The key figures that characterise the Ford Ka profile in Brazil.
56.2% are female, 43.8% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 40.5 |
| Estimated audience size | 5,463,027 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Ford Ka audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 54.1% |
| Argentina | 5.4% |
| United States | 4.6% |
Where the Ford Ka audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minas Gerais | ~800K | 1.36× | |
| 02 | Goiás | ~300K | 1.33× | |
| 03 | Mato Grosso do Sul | ~100K | 1.25× | |
| 04 | Alagoas | ~100K | 1.24× | |
| 05 | Santa Catarina | ~300K | 1.19× | |
| 06 | Bahia | ~400K | 1.18× | |
| 07 | Paraná | ~400K | 1.16× | |
| 08 | São Paulo | ~1.5M | 1.13× | |
| 09 | Federal District | ~100K | 1.13× | |
| 10 | Rio Grande do Norte | ~100K | 1.10× | |
| 11 | Rio Grande do Sul | ~300K | 1.06× | |
| 12 | Espírito Santo | ~100K | 1.06× | |
| 13 | Sergipe | ~60K | 1.04× | |
| 14 | Paraíba | ~100K | 1.03× | |
| 15 | Pernambuco | ~300K | 1.00× | |
| 16 | Rondônia | ~50K | 0.99× | |
| 17 | Tocantins | ~40K | 0.97× | |
| 18 | Roraima | ~10K | 0.95× | |
| 19 | Amapá | ~20K | 0.91× | |
| 20 | Mato Grosso | ~90K | 0.90× | |
| 21 | Rio de Janeiro | ~400K | 0.84× | |
| 22 | Piauí | ~60K | 0.83× | |
| 23 | Maranhão | ~100K | 0.82× | |
| 24 | Ceará | ~200K | 0.72× | |
| 25 | Acre | ~10K | 0.71× | |
| 26 | Pará | ~100K | 0.63× | |
| 27 | Amazonas | ~60K | 0.59× |
The strongest cross-interests of the Ford Ka audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiat Uno | Cars & Mobility | 7.07× | ||
| 02 | Fiat 500 | Cars & Mobility | 6.82× | ||
| 03 | Peugeot 208 | Cars & Mobility | 6.53× | ||
| 04 | Ford Fiesta | Cars & Mobility | 6.16× | ||
| 05 | Hyundai HB20 | Cars & Mobility | 6.00× | ||
| 06 | Honda City | Cars & Mobility | 5.70× | ||
| 07 | Ford EcoSport | Cars & Mobility | 5.60× | ||
| 08 | Peugeot 2008 | Cars & Mobility | 5.20× | ||
| 09 | Chevrolet Onix | Cars & Mobility | 5.16× | ||
| 10 | Chevrolet S-10 | Cars & Mobility | 4.63× | ||
| 11 | Hatchback | Cars & Mobility | 4.36× | ||
| 12 | Volkswagen | Cars & Mobility | 3.78× | ||
| 13 | Fiat | Cars & Mobility | 3.64× | ||
| 14 | Free market | Politics & Society | 3.23× | ||
| 15 | Hyundai | Cars & Mobility | 3.08× | ||
| 16 | Bus | Cars & Mobility | 2.86× | ||
| 17 | Localiza | Cars & Mobility | 2.71× | ||
| 18 | WebMotors | Cars & Mobility | 2.68× | ||
| 19 | Consortium | Business & Career | 2.57× | ||
| 20 | SUVs | Cars & Mobility | 2.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.79× | |
| Family Orientation | CONSERVATISM | 1.30× | |
| Risk Appetite | THRILL | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.53× | |
| Individualism | JOY | 0.55× | |
| Indulgence | JOY | 0.59× |
Ford Ka has an estimated audience of 5,463,027 people in Brazil, concentrated in São Paulo and Minas Gerais.
56.2% of Ford Ka fans are female, 43.8% are male, with an average age of 40.5 years.
Ford Ka fans show strongest brand affinity for Hyundai HB20 (6×), Peugeot 208 (6.53×), and Volkswagen (3.78×) over the country average.
Ford Ka fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~800K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Ford Ka itself, the audience over-indexes on Peugeot 208 (6.53×), Volkswagen (3.78×), Fiat (3.64×), and Chevrolet Onix (5.16×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ford Ka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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