SUVs Audience in Brazil
SUVs has an estimated audience of 12,875,172 people in Brazil. 38.6% are female, 61.4% are male, average age 44.7. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Volkswagen, Consortium, WebMotors, Honda, Fiat.
The average SUVs fan in Brazil is 44.7 years old, more male, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Volkswagen, Consortium, WebMotors, with strongest over-indexing on Volkswagen (1.91× the country average). Demographically, the SUVs audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of SUVs fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 44.7 |
| Estimated audience size | 12,875,172 |
Audience persona
The typical SUVs fan in Brazil is more male, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Volkswagen.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,926,471 | 0.87× |
| Minas Gerais | 1,378,568 | 1.03× |
| Rio de Janeiro | 1,005,203 | 0.83× |
| Bahia | 867,857 | 1.02× |
| Rio Grande do Sul | 843,627 | 1.11× |
| Paraná | 790,154 | 1× |
| Santa Catarina | 603,349 | 1.02× |
| Pernambuco | 603,038 | 1.02× |
| Goiás | 582,344 | 1.18× |
| Ceará | 505,425 | 0.9× |
| Pará | 387,857 | 0.92× |
| Maranhão | 319,479 | 0.99× |
| Espírito Santo | 284,257 | 1.06× |
| Mato Grosso | 259,516 | 1.08× |
| Paraíba | 238,115 | 0.92× |
| Federal District | 233,511 | 1.09× |
| Mato Grosso do Sul | 206,162 | 1.1× |
| Rio Grande do Norte | 192,488 | 0.9× |
| Amazonas | 192,290 | 0.86× |
| Alagoas | 192,274 | 1.02× |
| Piauí | 184,343 | 1.03× |
| Sergipe | 133,927 | 1× |
| Rondônia | 116,086 | 1.08× |
| Tocantins | 95,162 | 1.12× |
| Amapá | 44,557 | 0.98× |
| Acre | 40,261 | 0.9× |
| Roraima | 34,850 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volkswagen | 1.91× | Cars & Mobility |
| Consortium | 1.7× | Business & Career |
| WebMotors | 1.75× | Cars & Mobility |
| Honda | 1.69× | Cars & Mobility |
| Fiat | 1.88× | Cars & Mobility |
| Ford Ka | 2.34× | Cars & Mobility |
| Jeep Compass | 2.4× | Cars & Mobility |
| Renault | 2.16× | Cars & Mobility |
| Hyundai HB20 | 2.23× | Cars & Mobility |
| Tractor | 1.71× | Cars & Mobility |
| Toyota | 1.8× | Cars & Mobility |
| Trucks | 1.82× | Cars & Mobility |
| General Motors | 1.79× | Cars & Mobility |
| Peugeot | 1.97× | Cars & Mobility |
| Nissan | 1.91× | Cars & Mobility |
| Chevrolet Onix | 2.33× | Cars & Mobility |
| Citroën | 2.1× | Cars & Mobility |
| Peugeot 208 | 2.26× | Cars & Mobility |
| Bus | 1.56× | Cars & Mobility |
| Hyundai | 1.86× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.13 |
| Quality Awareness | PREMIUM | 1.49 |
| Family Orientation | CONSERVATISM | 1.42 |
| Luxury Orientation | PREMIUM | 1.38 |
| Risk Appetite | THRILL | 1.21 |
| Patriotism | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
See SUVs audiences in other countries
More Car type audiences in Brazil
- Hyundai HB20 (5,325,323)
- RVs (4,323,059)
- Honda Civic (3,857,587)
- Peugeot 208 (3,836,894)
- Chevrolet Onix (3,805,658)
Frequently asked questions
How many fans does SUVs have in Brazil?
SUVs has an estimated audience of 12,875,172 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of SUVs fans?
38.6% of SUVs fans are female, 61.4% are male, with an average age of 44.7 years.
Which brands do SUVs fans like most?
SUVs fans show strongest brand affinity for Volkswagen (1.91×), Consortium (1.7×), and WebMotors (1.75×) over the country average.
Where do SUVs fans live in Brazil?
SUVs fans in Brazil are most concentrated in São Paulo (reach 2,926,471), Minas Gerais (reach 1,378,568), and Rio de Janeiro (reach 1,005,203). These three regions account for the largest share of the active audience.
What other brands do SUVs fans also like?
Beyond SUVs itself, the audience over-indexes on Consortium (1.7×), WebMotors (1.75×), Honda (1.69×), and Fiat (1.88×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.