A data profile of the people who buy, follow and care about SUVs in Brazil — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 12,875,172 people in Brazil.
The average SUVs fan in Brazil is 44.7 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Volkswagen, Consortium, WebMotors, with strongest over-indexing on Volkswagen (1.91× the country average).
Demographically, the SUVs audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical SUVs fan in Brazil is more male, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Volkswagen.
The key figures that characterise the SUVs profile in Brazil.
38.6% are female, 61.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 44.7 |
| Estimated audience size | 12,875,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide SUVs audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
Where the SUVs audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goiás | ~600K | 1.18× | |
| 02 | Rio Grande do Sul | ~800K | 1.11× | |
| 03 | Tocantins | ~90K | 1.10× | |
| 04 | Mato Grosso do Sul | ~200K | 1.09× | |
| 05 | Federal District | ~200K | 1.08× | |
| 06 | Mato Grosso | ~300K | 1.07× | |
| 07 | Rondônia | ~100K | 1.07× | |
| 08 | Espírito Santo | ~300K | 1.06× | |
| 09 | Minas Gerais | ~1.5M | 1.03× | |
| 10 | Piauí | ~200K | 1.03× | |
| 11 | Bahia | ~900K | 1.02× | |
| 12 | Santa Catarina | ~600K | 1.02× | |
| 13 | Pernambuco | ~600K | 1.02× | |
| 14 | Alagoas | ~200K | 1.02× | |
| 15 | Paraná | ~800K | 1.00× | |
| 16 | Sergipe | ~100K | 1.00× | |
| 17 | Maranhão | ~300K | 0.99× | |
| 18 | Amapá | ~40K | 0.98× | |
| 19 | Roraima | ~40K | 0.97× | |
| 20 | Pará | ~400K | 0.93× | |
| 21 | Acre | ~40K | 0.93× | |
| 22 | Paraíba | ~200K | 0.92× | |
| 23 | Rio Grande do Norte | ~200K | 0.91× | |
| 24 | Ceará | ~500K | 0.90× | |
| 25 | São Paulo | ~3M | 0.87× | |
| 26 | Amazonas | ~200K | 0.87× | |
| 27 | Rio de Janeiro | ~1M | 0.83× |
The strongest cross-interests of the SUVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jeep Compass | Cars & Mobility | 2.40× | ||
| 02 | Ford Ka | Cars & Mobility | 2.34× | ||
| 03 | Chevrolet Onix | Cars & Mobility | 2.33× | ||
| 04 | Jeep Renegade (BU) | Cars & Mobility | 2.31× | ||
| 05 | Hyundai HB20 | Cars & Mobility | 2.23× | ||
| 06 | Renault | Cars & Mobility | 2.16× | ||
| 07 | Citroën | Cars & Mobility | 2.10× | ||
| 08 | Peugeot | Cars & Mobility | 1.97× | ||
| 09 | Volkswagen | Cars & Mobility | 1.91× | ||
| 10 | Nissan | Cars & Mobility | 1.91× | ||
| 11 | Fiat | Cars & Mobility | 1.88× | ||
| 12 | Hyundai | Cars & Mobility | 1.86× | ||
| 13 | Trucks | Cars & Mobility | 1.82× | ||
| 14 | Toyota | Cars & Mobility | 1.80× | ||
| 15 | General Motors | Cars & Mobility | 1.79× | ||
| 16 | WebMotors | Cars & Mobility | 1.75× | ||
| 17 | Tractor | Cars & Mobility | 1.71× | ||
| 18 | Consortium | Business & Career | 1.70× | ||
| 19 | Honda | Cars & Mobility | 1.69× | ||
| 20 | Bus | Cars & Mobility | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.30× | |
| Family Orientation | CONSERVATISM | 1.02× | |
| Risk Appetite | THRILL | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.61× | |
| Individualism | JOY | 0.64× | |
| Community Orientation | OPEN | 0.68× |
SUVs has an estimated audience of 12,875,172 people in Brazil, concentrated in São Paulo and Minas Gerais.
38.6% of SUVs fans are female, 61.4% are male, with an average age of 44.7 years.
SUVs fans show strongest brand affinity for Volkswagen (1.91×), Consortium (1.7×), and WebMotors (1.75×) over the country average.
SUVs fans in Brazil are most concentrated in São Paulo (reach ~3M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond SUVs itself, the audience over-indexes on Consortium (1.7×), WebMotors (1.75×), Honda (1.69×), and Fiat (1.88×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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