A data profile of the people who buy, follow and care about Trucks in Brazil — modelled from more than twelve digital signal sources. Trucks has an estimated audience of 7,033,676 people in Brazil.
Trucks has an estimated audience of 7,033,676 people in Brazil. 32.0% are female, 68.0% are male, average age 41.5. Top brand affinities: Instagram, Country music, Pop music, Volkswagen, SUVs.
Top brand affinities include Instagram, Country music, Pop music, with strongest over-indexing on Instagram (1.69× the country average).
Demographically, the Trucks audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Trucks fan in Brazil is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Instagram.
The key figures that characterise the Trucks profile in Brazil.
32.0% are female, 68.0% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 41.5 |
| Estimated audience size | 7,033,676 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Trucks audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.5% |
| Japan | 4.3% |
| Brazil | 4.1% |
The strongest cross-interests of the Trucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used car | Cars & Mobility | 3.16× | ||
| 02 | Fiat 500 | Cars & Mobility | 3.16× | ||
| 03 | Toyota Hilux | Cars & Mobility | 2.67× | ||
| 04 | Volkswagen | Cars & Mobility | 2.06× | ||
| 05 | SUVs | Cars & Mobility | 1.82× | ||
| 06 | Country music | Music & Radio | 1.80× | ||
| 07 | Sweepstakes | Games | 1.80× | ||
| 08 | Pop music | Music & Radio | 1.78× | ||
| 09 | Public transport | Cars & Mobility | 1.77× | ||
| 10 | Internet & Social Media | 1.69× | |||
| 11 | Honda | Cars & Mobility | 1.69× | ||
| 12 | WebMotors | Cars & Mobility | 1.66× | ||
| 13 | Hip hop music | Music & Radio | 1.64× | ||
| 14 | Samsung | Technology & Electronics | 1.56× | ||
| 15 | Toyota | Cars & Mobility | 1.56× | ||
| 16 | Formula One | Sports | 1.55× | ||
| 17 | Fiat | Cars & Mobility | 1.55× | ||
| 18 | Soul music | Music & Radio | 1.53× | ||
| 19 | Basketball | Sports | 1.53× | ||
| 20 | Action movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.66× | |
| Patriotism | CONSERVATISM | 1.65× | |
| Family Orientation | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.57× | |
| Creativity | OPEN | 0.75× | |
| Design Affinity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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