A data profile of the people who buy, follow and care about Trucks in Italy — modelled from more than twelve digital signal sources. Trucks has an estimated audience of 5,996,984 people in Italy.
Trucks has an estimated audience of 5,996,984 people in Italy. 29.4% are female, 70.6% are male, average age 41.6. Top brand affinities: AutoScout24, Personal finance, Wikipedia, Used car, SUVs.
Top brand affinities include AutoScout24, Personal finance, Wikipedia, with strongest over-indexing on AutoScout24 (2.98× the country average).
Demographically, the Trucks audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Trucks fan in Italy is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Trucks profile in Italy.
29.4% are female, 70.6% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 41.6 |
| Estimated audience size | 5,996,984 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Trucks audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.5% |
| Japan | 4.3% |
| Brazil | 4.1% |
The strongest cross-interests of the Trucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volvo | Cars & Mobility | 3.30× | ||
| 02 | AutoScout24 | Cars & Mobility | 2.98× | ||
| 03 | Range Rover | Cars & Mobility | 2.84× | ||
| 04 | Car dealership | Cars & Mobility | 2.57× | ||
| 05 | Used car | Cars & Mobility | 2.47× | ||
| 06 | Air conditioning | Technology & Electronics | 2.44× | ||
| 07 | Plug-in hybrid | Cars & Mobility | 2.40× | ||
| 08 | Solar energy | Home & Garden | 2.35× | ||
| 09 | Hyundai | Cars & Mobility | 2.26× | ||
| 10 | Wikipedia | Internet & Social Media | 2.23× | ||
| 11 | Electric vehicle | Cars & Mobility | 2.11× | ||
| 12 | Škoda Auto | Cars & Mobility | 2.02× | ||
| 13 | Toyota | Cars & Mobility | 1.90× | ||
| 14 | Sustainable energy | Home & Garden | 1.86× | ||
| 15 | Personal finance | Business & Career | 1.82× | ||
| 16 | Volkswagen | Cars & Mobility | 1.77× | ||
| 17 | SUVs | Cars & Mobility | 1.66× | ||
| 18 | Innovation | Business & Career | 1.65× | ||
| 19 | MotoGP | Sports | 1.59× | ||
| 20 | Subito.it | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Risk Appetite | THRILL | 1.45× | |
| Need for Security | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Creativity | OPEN | 0.69× | |
| Price Sensitivity | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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