Rascasse Audience Intelligence

Trucks Audience in Germany

A data profile of the people who buy, follow and care about Trucks in Germany — modelled from more than twelve digital signal sources. Trucks has an estimated audience of 6,477,244 people in Germany.

#441among Topic in Germany#34in Cars & Mobility

The average Trucks fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AutoScout24, Used car, Solar energy, with strongest over-indexing on AutoScout24 (1.84× the country average).

Demographically, the Trucks audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Trucks fan in Germany is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trucks profile in Germany.

Audience size
6.5M
in Germany
Gender
35.4%♀
64.6% male
Age
39.4
average years
Country rank
#717
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trucks fans

35.4% are female, 64.6% are male, average age 39.4.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for Trucks audience in Germany
MetricValue
Female35.4%
Male64.6%
Average age39.4
Estimated audience size6,477,244
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Trucks audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4923%
50+18%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Trucks audience comes from Germany.

Worldwide audience distribution share by country for Trucks
CountryShare
United States23.5%
Japan4.3%
Brazil4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trucks audience in Germany is strongest.

Fig. 05

Top regions by affinity

Trucks fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~700K1.39×
02Rheinland-Pfalz~400K1.17×
03Berlin~300K1.15×
04Hamburg~200K1.05×
05Bremen~60K1.05×
06Bayern~1M1.03×
07Niedersachsen~600K1.03×
08Baden-Württemberg~900K1.00×
09Nordrhein-Westfalen~1.5M0.98×
10Saarland~80K0.98×
11Schleswig-Holstein~200K0.95×
12Thüringen~200K0.95×
13Brandenburg~200K0.94×
14Sachsen-Anhalt~200K0.92×
15Mecklenburg-Vorpommern~100K0.86×
16Sachsen~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Trucks, Germany
0.75×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trucks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trucks audience
#·InterestCategoryAffinity×
01Dump truckCars & Mobility4.47×
02Electric guitarMusic & Radio2.93×
03Flowering plantHome & Garden2.77×
04PianoMusic & Radio2.61×
05Gaming computerTechnology & Electronics2.48×
06Automobile repair shopCars & Mobility2.47×
07Solar energyHome & Garden2.31×
08Used carCars & Mobility2.25×
09PorscheCars & Mobility1.92×
10House musicMusic & Radio1.91×
11Efficient energy useTechnology & Electronics1.85×
12AutoScout24Cars & Mobility1.84×
13Škoda AutoCars & Mobility1.84×
14ADACCars & Mobility1.84×
15Formula OneSports1.81×
16Mercedes-BenzCars & Mobility1.77×
17TransfermarktSports1.69×
18SUVsCars & Mobility1.66×
19VolkswagenCars & Mobility1.54×
20BMWCars & Mobility1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trucks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trucks audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.45×
PatriotismCONSERVATISM1.39×
Risk AppetiteTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trucks audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
MindfulnessBALANCE0.74×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trucks have in Germany?

Trucks has an estimated audience of 6,477,244 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Trucks fans?

35.4% of Trucks fans are female, 64.6% are male, with an average age of 39.4 years.

03

Which brands do Trucks fans like most?

Trucks fans show strongest brand affinity for AutoScout24 (1.84×), Used car (2.25×), and Solar energy (2.31×) over the country average.

04

Where do Trucks fans live in Germany?

Trucks fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Trucks fans also like?

Beyond Trucks itself, the audience over-indexes on Used car (2.25×), Solar energy (2.31×), House music (1.91×), and Electric guitar (2.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Trucks audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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