Trucks Audience in Germany
Trucks has an estimated audience of 6,477,244 people in Germany. 35.4% are female, 64.6% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Transfermarkt, Automobiles, Catering, Google Maps.
The average Trucks fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Transfermarkt, Automobiles, with strongest over-indexing on Tagesschau (2.44× the country average). Demographically, the Trucks audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Trucks fans
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 39.4 |
| Estimated audience size | 6,477,244 |
Audience persona
The typical Trucks fan in Germany is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,430,434 | 1.01× |
| Bayern | 1,129,462 | 1.08× |
| Baden-Württemberg | 925,197 | 1.05× |
| Hessen | 730,848 | 1.48× |
| Niedersachsen | 667,562 | 1.06× |
| Rheinland-Pfalz | 383,423 | 1.18× |
| Berlin | 361,380 | 1.25× |
| Schleswig-Holstein | 212,325 | 0.91× |
| Brandenburg | 181,477 | 0.9× |
| Sachsen | 175,486 | 0.55× |
| Hamburg | 159,710 | 1.09× |
| Thüringen | 151,850 | 0.92× |
| Sachsen-Anhalt | 140,394 | 0.84× |
| Mecklenburg-Vorpommern | 96,730 | 0.78× |
| Saarland | 71,755 | 0.9× |
| Bremen | 54,689 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.44× | Movies & TV |
| Transfermarkt | 3.31× | Sports |
| Automobiles | 1.67× | Cars & Mobility |
| Catering | 3.43× | Food & Beverages |
| Google Maps | 1.74× | Internet & Social Media |
| Electric guitar | 3.05× | Music & Radio |
| Škoda Auto | 2.03× | Cars & Mobility |
| Used car | 1.97× | Cars & Mobility |
| Anthropology | 3.5× | Business & Career |
| AutoScout24 | 1.56× | Cars & Mobility |
| SUVs | 1.83× | Cars & Mobility |
| Porsche | 2.12× | Cars & Mobility |
| Cro (rapper) | 3.44× | Music & Radio |
| Saudi Arabia | 3.11× | Travel & Leisure |
| Volkswagen | 1.63× | Cars & Mobility |
| Ferrari | 2.59× | Cars & Mobility |
| Mercedes-Benz | 1.89× | Cars & Mobility |
| French Bulldog | 2.05× | Pets & Animals |
| BMW | 1.57× | Cars & Mobility |
| Piano | 2.53× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.22 |
| DIY Mentality | THRILL | 1.13 |
| Need for Security | CONSERVATISM | 1.13 |
| Sports Activity | POWER | 1.11 |
| Luxury Orientation | PREMIUM | 1.1 |
| Indulgence | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Japan | 4.3% |
| Brazil | 4.1% |
See Trucks audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Trucks have in Germany?
Trucks has an estimated audience of 6,477,244 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Trucks fans?
35.4% of Trucks fans are female, 64.6% are male, with an average age of 39.4 years.
Which brands do Trucks fans like most?
Trucks fans show strongest brand affinity for Tagesschau (2.44×), Transfermarkt (3.31×), and Automobiles (1.67×) over the country average.
Where do Trucks fans live in Germany?
Trucks fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,430,434), Bayern (reach 1,129,462), and Baden-Württemberg (reach 925,197). These three regions account for the largest share of the active audience.
What other brands do Trucks fans also like?
Beyond Trucks itself, the audience over-indexes on Transfermarkt (3.31×), Automobiles (1.67×), Catering (3.43×), and Google Maps (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.