Electric guitar Audience in Germany
Electric guitar has an estimated audience of 4,503,762 people in Germany. 45.7% are female, 54.3% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Music, Bundesliga, Entertainment, Sports.
The average Electric guitar fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Music, Bundesliga, with strongest over-indexing on Harry Potter (3.09× the country average). Demographically, the Electric guitar audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Electric guitar fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 35.4 |
| Estimated audience size | 4,503,762 |
Audience persona
The typical Electric guitar fan in Germany is balanced, around 35.4 years old, with strong Sustainability tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,020,648 | 1.04× |
| Bayern | 803,923 | 1.11× |
| Baden-Württemberg | 662,867 | 1.08× |
| Hessen | 534,898 | 1.56× |
| Niedersachsen | 376,514 | 0.86× |
| Berlin | 366,749 | 1.82× |
| Rheinland-Pfalz | 237,002 | 1.05× |
| Sachsen | 187,099 | 0.85× |
| Schleswig-Holstein | 130,139 | 0.8× |
| Brandenburg | 113,875 | 0.82× |
| Hamburg | 101,794 | 1× |
| Sachsen-Anhalt | 97,891 | 0.84× |
| Thüringen | 88,452 | 0.77× |
| Mecklenburg-Vorpommern | 49,197 | 0.57× |
| Saarland | 43,667 | 0.79× |
| Bremen | 40,281 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 3.09× | Movies & TV |
| Music | 2.34× | Business & Career |
| Bundesliga | 2.75× | Sports |
| Entertainment | 2.07× | Movies & TV |
| Sports | 2.19× | Sports |
| Electronic music | 3.06× | Music & Radio |
| Reading | 2.09× | Literature |
| UEFA Champions League | 2.75× | Sports |
| Vehicles | 2.11× | Cars & Mobility |
| Outdoor recreation | 2.08× | Sports |
| Food and drink | 1.87× | Food & Beverages |
| Games | 2.15× | Games |
| Motor vehicle | 2.91× | Cars & Mobility |
| Live events | 2.12× | Music & Radio |
| FC Bayern Munich | 2.26× | Sports |
| Movies | 1.93× | Movies & TV |
| Consumer electronics | 1.92× | Technology & Electronics |
| ImmoScout24 | 2.84× | Home & Garden |
| Arts and music | 1.74× | Arts & Culture |
| Food | 1.79× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.34 |
| DIY Mentality | THRILL | 1.23 |
| Sports Activity | POWER | 1.21 |
| Patriotism | CONSERVATISM | 1.17 |
| Urban Lifestyle | OPEN | 1.14 |
| Early Adopter Mentality | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| China | 7.0% |
| Japan | 6.9% |
See Electric guitar audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electric guitar have in Germany?
Electric guitar has an estimated audience of 4,503,762 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electric guitar fans?
45.7% of Electric guitar fans are female, 54.3% are male, with an average age of 35.4 years.
Which brands do Electric guitar fans like most?
Electric guitar fans show strongest brand affinity for Harry Potter (3.09×), Music (2.34×), and Bundesliga (2.75×) over the country average.
Where do Electric guitar fans live in Germany?
Electric guitar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,020,648), Bayern (reach 803,923), and Baden-Württemberg (reach 662,867). These three regions account for the largest share of the active audience.
What other brands do Electric guitar fans also like?
Beyond Electric guitar itself, the audience over-indexes on Music (2.34×), Bundesliga (2.75×), Entertainment (2.07×), and Sports (2.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electric guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.