Rascasse Audience Intelligence

Electric guitar Audience in Germany

A data profile of the people who buy, follow and care about Electric guitar in Germany — modelled from more than twelve digital signal sources. Electric guitar has an estimated audience of 4,503,762 people in Germany.

#781among Topic in Germany#74in Music & Radio

The average Electric guitar fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Music, Bundesliga, with strongest over-indexing on Harry Potter (3.09× the country average).

Demographically, the Electric guitar audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electric guitar fan in Germany is balanced, around 35.4 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric guitar profile in Germany.

Audience size
4.5M
in Germany
Gender
45.7%♀
54.3% male
Age
35.4
average years
Country rank
#1256
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric guitar fans

45.7% are female, 54.3% are male, average age 35.4.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Electric guitar audience in Germany
MetricValue
Female45.7%
Male54.3%
Average age35.4
Estimated audience size4,503,762
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Electric guitar audience in Germany
Age bracketShare%
16-1929%
20-2921%
30-3920%
40-4918%
50+12%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Electric guitar audience comes from Germany.

Worldwide audience distribution share by country for Electric guitar
CountryShare
United States31.0%
China7.0%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric guitar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electric guitar fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K1.83×
02Hessen~500K1.41×
03Bremen~40K1.12×
04Bayern~800K1.07×
05Rheinland-Pfalz~200K1.07×
06Baden-Württemberg~600K1.04×
07Nordrhein-Westfalen~1M1.00×
08Saarland~50K0.99×
09Hamburg~100K0.96×
10Brandenburg~100K0.90×
11Sachsen-Anhalt~100K0.89×
12Thüringen~100K0.87×
13Niedersachsen~400K0.86×
14Sachsen~200K0.85×
15Schleswig-Holstein~100K0.85×
16Mecklenburg-Vorpommern~70K0.83×
Fig. 06

Affinity by region

Affinity by region — Electric guitar, Germany
0.83×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric guitar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric guitar audience
#·InterestCategoryAffinity×
01Harry PotterMovies & TV3.09×
02Electronic musicMusic & Radio3.06×
03Motor vehicleCars & Mobility2.91×
04ImmoScout24Home & Garden2.84×
05BundesligaSports2.75×
06UEFA Champions LeagueSports2.75×
07MusicBusiness & Career2.34×
08FC Bayern MunichSports2.26×
09SportsSports2.19×
10GamesGames2.15×
11Live eventsMusic & Radio2.12×
12VehiclesCars & Mobility2.11×
13ReadingLiterature2.09×
14Outdoor recreationSports2.08×
15EntertainmentMovies & TV2.07×
16MoviesMovies & TV1.93×
17Consumer electronicsTechnology & Electronics1.92×
18Food and drinkFood & Beverages1.87×
19FoodFood & Beverages1.79×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric guitar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric guitar audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.90×
SustainabilityBALANCE1.81×
Healthy LifestyleBALANCE1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric guitar audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.81×
Price SensitivityPREMIUM0.82×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric guitar have in Germany?

Electric guitar has an estimated audience of 4,503,762 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electric guitar fans?

45.7% of Electric guitar fans are female, 54.3% are male, with an average age of 35.4 years.

03

Which brands do Electric guitar fans like most?

Electric guitar fans show strongest brand affinity for Harry Potter (3.09×), Music (2.34×), and Bundesliga (2.75×) over the country average.

04

Where do Electric guitar fans live in Germany?

Electric guitar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Electric guitar fans also like?

Beyond Electric guitar itself, the audience over-indexes on Music (2.34×), Bundesliga (2.75×), FC Bayern Munich (2.26×), and Entertainment (2.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Electric guitar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electric guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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