A data profile of the people who buy, follow and care about Electric guitar in Canada — modelled from more than twelve digital signal sources. Electric guitar has an estimated audience of 3,572,180 people in Canada.
The average Electric guitar fan in Canada is 35.2 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
The key figures that characterise the Electric guitar profile in Canada.
38.2% are female, 61.8% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 35.2 |
| Estimated audience size | 3,572,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Electric guitar audience comes from Canada.
| Country | Share |
|---|---|
| United States | 31.0% |
| China | 7.0% |
| Japan | 6.9% |
Where the Electric guitar audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~600K | 1.26× | |
| 02 | Manitoba | ~200K | 1.23× | |
| 03 | Saskatchewan | ~100K | 1.21× | |
| 04 | Ontario | ~2M | 1.20× | |
| 05 | British Columbia | ~600K | 1.05× | |
| 06 | New Brunswick | ~90K | 1.05× | |
| 07 | Newfoundland and Labrador | ~50K | 0.96× | |
| 08 | Nova Scotia | ~100K | 0.89× | |
| 09 | Prince Edward Island | ~10K | 0.82× | |
| 10 | Quebec | ~400K | 0.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Electric guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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