A data profile of the people who buy, follow and care about Trucks in France — modelled from more than twelve digital signal sources. Trucks has an estimated audience of 3,676,975 people in France.
Trucks has an estimated audience of 3,676,975 people in France. 30.0% are female, 70.0% are male, average age 41.8. Top brand affinities: TotalEnergies, Norauto, Mazda, Permanent residency, Tesla Motors.
Top brand affinities include TotalEnergies, Norauto, Mazda, with strongest over-indexing on TotalEnergies (2.49× the country average).
Demographically, the Trucks audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Family Orientation.
The typical Trucks fan in France is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for TotalEnergies.
The key figures that characterise the Trucks profile in France.
30.0% are female, 70.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 41.8 |
| Estimated audience size | 3,676,975 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Trucks audience comes from France.
| Country | Share |
|---|---|
| United States | 23.5% |
| Japan | 4.3% |
| Brazil | 4.1% |
The strongest cross-interests of the Trucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Auto show | Cars & Mobility | 5.03× | ||
| 02 | Mazda | Cars & Mobility | 4.14× | ||
| 03 | Family car | Cars & Mobility | 3.86× | ||
| 04 | Hatchback | Cars & Mobility | 3.84× | ||
| 05 | Aston Martin | Cars & Mobility | 3.40× | ||
| 06 | Volvo | Cars & Mobility | 3.37× | ||
| 07 | Car dealership | Cars & Mobility | 3.23× | ||
| 08 | Permanent residency | Business & Career | 3.00× | ||
| 09 | Tinder | Internet & Social Media | 3.00× | ||
| 10 | Kitchen garden | Home & Garden | 3.00× | ||
| 11 | Custom motorcycle | Cars & Mobility | 2.75× | ||
| 12 | TotalEnergies | Cars & Mobility | 2.49× | ||
| 13 | Used car | Cars & Mobility | 2.40× | ||
| 14 | Tesla Motors | Cars & Mobility | 2.38× | ||
| 15 | Electric vehicle | Cars & Mobility | 2.38× | ||
| 16 | Solar energy | Home & Garden | 2.30× | ||
| 17 | Norauto | Cars & Mobility | 2.04× | ||
| 18 | SUVs | Cars & Mobility | 1.77× | ||
| 19 | Midi Libre | News | 1.73× | ||
| 20 | Innovation | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Family Orientation | CONSERVATISM | 1.77× | |
| Indulgence | JOY | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.74× | |
| Creativity | OPEN | 0.75× | |
| Price Sensitivity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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