A data profile of the people who buy, follow and care about Tesla Motors in France — modelled from more than twelve digital signal sources. Tesla Motors has an estimated audience of 4,734,701 people in France.
The average Tesla Motors fan in France is 42.3 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Macif, Elon Musk, Bourse Direct, with strongest over-indexing on Macif (4.91× the country average).
Demographically, the Tesla Motors audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Tesla Motors fan in France is more male, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Macif.
The key figures that characterise the Tesla Motors profile in France.
26.3% are female, 73.7% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 26.3% |
| Male | 73.7% |
| Average age | 42.3 |
| Estimated audience size | 4,734,701 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Tesla Motors audience comes from France.
| Country | Share |
|---|---|
| United States | 24.9% |
| Germany | 5.9% |
| France | 5.3% |
Where the Tesla Motors audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~500K | 1.27× | |
| 02 | Île-de-France | ~1M | 1.24× | |
| 03 | Provence-Alpes-Côte d'Azur | ~400K | 1.21× | |
| 04 | Auvergne-Rhône-Alpes | ~700K | 1.18× | |
| 05 | Occitanie | ~400K | 1.07× | |
| 06 | Hauts-de-France | ~400K | 1.01× | |
| 07 | Centre-Val de Loire | ~200K | 1.00× | |
| 08 | Nouvelle-Aquitaine | ~400K | 0.97× | |
| 09 | Normandy | ~200K | 0.93× | |
| 10 | Bourgogne-Franche-Comté | ~200K | 0.89× | |
| 11 | Pays de la Loire | ~200K | 0.85× | |
| 12 | Brittany | ~200K | 0.80× | |
| 13 | Corsica | ~10K | 0.61× |
The strongest cross-interests of the Tesla Motors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brooch | Fashion & Accessoires | 27.54× | ||
| 02 | Fiat 500X | Cars & Mobility | 17.52× | ||
| 03 | Opel Mokka | Cars & Mobility | 16.51× | ||
| 04 | Toyota Prius | Cars & Mobility | 15.57× | ||
| 05 | Elon Musk | Business & Career | 13.54× | ||
| 06 | Home insurance | Business & Career | 11.61× | ||
| 07 | City car | Cars & Mobility | 8.94× | ||
| 08 | Trailer (vehicle) | Cars & Mobility | 7.40× | ||
| 09 | Cupra | Cars & Mobility | 7.28× | ||
| 10 | Bourse Direct | Business & Career | 6.49× | ||
| 11 | Used car | Cars & Mobility | 6.25× | ||
| 12 | Plug-in hybrid | Cars & Mobility | 6.12× | ||
| 13 | Pro BTP | Business & Career | 5.34× | ||
| 14 | Grok | Technology & Electronics | 4.95× | ||
| 15 | Macif | Business & Career | 4.91× | ||
| 16 | Harmonie Mutuelle | Business & Career | 4.58× | ||
| 17 | TCL | Technology & Electronics | 4.14× | ||
| 18 | France Info | Movies & TV | 3.34× | ||
| 19 | Engie | Home & Garden | 2.03× | ||
| 20 | Music | Business & Career | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.50× | |
| Career Orientation | POWER | 1.74× | |
| Quality Awareness | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.64× | |
| Creativity | OPEN | 0.69× | |
| Tradition | CONSERVATISM | 0.85× |
Tesla Motors's target market in France covers an estimated 4,734,701 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
26.3% of the Tesla Motors audience are female, 73.7% are male, with an average age of 42.3 years.
Tesla Motors fans show strongest brand affinity for Macif (4.91×), Elon Musk (13.54×), and Bourse Direct (6.49×) over the country average.
Tesla Motors fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~700K), and Grand Est (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Tesla Motors itself, the audience over-indexes on Elon Musk (13.54×), Bourse Direct (6.49×), Pro BTP (5.34×), and Grok (4.95×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Tesla Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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