Action movies Audience in Brazil

Demographics of Action movies fans

Audience persona

The typical Action movies fan in Brazil is more female, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for Shopee.

Top regions in Brazil

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Action movies audiences in other countries

• Action movies — Germany
• Action movies — United States
• Action movies — United Kingdom
• Action movies — France
• Action movies — Italy
• Action movies — Spain
• Action movies — Japan
• Action movies — South Korea
• Action movies — India
• Action movies — Canada
• Action movies — Mexico

More Movie genre audiences in Brazil

• Comedy movies (25,651,989)
• Animated movies (13,385,572)
• Drama movies (12,967,971)
• Thriller movies (12,791,507)
• Science fiction movies (11,527,157)

Frequently asked questions

How many fans does Action movies have in Brazil?

Action movies has an estimated audience of 14,808,545 people in Brazil, concentrated in São Paulo and Rio de Janeiro.

What is the gender split and age of Action movies fans?

55.2% of Action movies fans are female, 44.8% are male, with an average age of 39.7 years.

Which brands do Action movies fans like most?

Action movies fans show strongest brand affinity for Shopee (2.56×), Lindås (3.14×), and Ney Matogrosso (2.77×) over the country average.

Where do Action movies fans live in Brazil?

Action movies fans in Brazil are most concentrated in São Paulo (reach 2,699,516), Rio de Janeiro (reach 956,017), and Minas Gerais (reach 896,820). These three regions account for the largest share of the active audience.

What other brands do Action movies fans also like?

Beyond Action movies itself, the audience over-indexes on Lindås (3.14×), Ney Matogrosso (2.77×), Deity (2.75×), and Maranhão (2.78×) compared to the Brazil average.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.