A data profile of the people who buy, follow and care about Bahia in Brazil — modelled from more than twelve digital signal sources. Bahia has an estimated audience of 8,702,571 people in Brazil.
Bahia has an estimated audience of 8,702,571 people in Brazil. 61.0% are female, 39.0% are male, average age 36.6. Top brand affinities: Instagram, Shopping malls, Medicine, Hip hop music, Soul music.
Top brand affinities include Instagram, Shopping malls, Medicine, with strongest over-indexing on Instagram (2.91× the country average).
Demographically, the Bahia audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Bahia fan in Brazil is more female, around 36.6 years old, with strong Spirituality tendencies and a notable affinity for Instagram.
The key figures that characterise the Bahia profile in Brazil.
61.0% are female, 39.0% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 36.6 |
| Estimated audience size | 8,702,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Bahia audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 65.6% |
| United States | 4.4% |
| Portugal | 2.8% |
The strongest cross-interests of the Bahia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 2.91× | |||
| 02 | Hip hop music | Music & Radio | 2.76× | ||
| 03 | Soul music | Music & Radio | 2.62× | ||
| 04 | Shopping malls | Shopping | 2.47× | ||
| 05 | Medicine | Business & Career | 2.33× | ||
| 06 | Jazz music | Music & Radio | 2.33× | ||
| 07 | Action movies | Movies & TV | 2.33× | ||
| 08 | Basketball | Sports | 2.18× | ||
| 09 | Heavy metal music | Music & Radio | 2.18× | ||
| 10 | Entrepreneurship | Business & Career | 1.89× | ||
| 11 | Fragrances | Beauty & Wellness | 1.89× | ||
| 12 | Telecommunication | Technology & Electronics | 1.89× | ||
| 13 | Tablet computers | Technology & Electronics | 1.89× | ||
| 14 | Furniture | Home & Garden | 1.75× | ||
| 15 | Beauty salons | Beauty & Wellness | 1.75× | ||
| 16 | Animated movies | Movies & TV | 1.75× | ||
| 17 | Microsoft | Technology & Electronics | 1.75× | ||
| 18 | Personal care | Health | 1.60× | ||
| 19 | Religion | Business & Career | 1.60× | ||
| 20 | TV reality shows | Movies & TV | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.60× | |
| Social Media Usage | JOY | 1.48× | |
| Individualism | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Pet Ownership | JOY | 0.75× | |
| Luxury Orientation | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Bahia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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