Rascasse Audience Intelligence

Bahia Audience in United States

A data profile of the people who buy, follow and care about Bahia in United States — modelled from more than twelve digital signal sources. Bahia has an estimated audience of 585,739 people in United States.

#3370among POI in United States#2630in Travel & Leisure

The average Bahia fan in United States is 35.5 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include Standup paddleboarding, Atlético Madrid, Real Madrid C.F., with strongest over-indexing on Standup paddleboarding (3.44× the country average).

Demographically, the Bahia audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bahia fan in United States is balanced, around 35.5 years old, with strong Travelling tendencies and a notable affinity for Standup paddleboarding.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bahia profile in United States.

Audience size
586K
in United States
Gender
49.7%♀
50.3% male
Age
35.5
average years
Country rank
#33297
POI in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bahia fans

49.7% are female, 50.3% are male, average age 35.5.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Bahia audience in United States
MetricValue
Female49.7%
Male50.3%
Average age35.5
Estimated audience size585,739
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Bahia audience in United States
Age bracketShare%
16-1926%
20-2923%
30-3923%
40-4918%
50+10%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Bahia audience comes from United States.

Worldwide audience distribution share by country for Bahia
CountryShare
Brazil65.6%
United States4.4%
Portugal2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bahia audience in United States is strongest.

Fig. 05

Top regions by affinity

Bahia fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K5.12×
02Massachusetts~40K3.20×
03Florida~100K3.14×
04California~100K1.60×
05Connecticut~9K1.53×
06New Jersey~20K1.52×
07Washington, District of Columbia~3K1.52×
08North Carolina~20K1.29×
09Rhode Island~2K1.10×
10Georgia~20K1.05×
11Maryland~10K1.02×
12Utah~5K1.01×
13Virginia~10K1.00×
14Arizona~10K0.99×
15New Hampshire~2K0.99×
16Texas~50K0.98×
17Vermont~1K0.98×
18South Carolina~9K0.97×
19Alaska~1K0.94×
20Nevada~5K0.92×
21Pennsylvania~20K0.91×
22North Dakota~1K0.91×
23Hawaii~2K0.90×
24Maine~2K0.90×
25Delaware~1K0.90×
26South Dakota~1K0.90×
27Illinois~20K0.89×
28Washington~10K0.89×
29Montana~1K0.89×
30Louisiana~7K0.88×
31Oregon~6K0.87×
32Kansas~4K0.86×
33Idaho~2K0.85×
34West Virginia~2K0.85×
35New Mexico~2K0.83×
36Colorado~8K0.82×
37Mississippi~4K0.81×
38Nebraska~2K0.81×
39Arkansas~4K0.80×
40Iowa~4K0.79×
41Alabama~6K0.78×
42Kentucky~6K0.75×
43Oklahoma~5K0.75×
44Michigan~10K0.74×
45Tennessee~9K0.74×
46Indiana~8K0.73×
47Wisconsin~6K0.73×
48Minnesota~6K0.72×
49Missouri~7K0.71×
50Ohio~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Bahia, United States
0.70×1.00×5.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bahia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bahia audience
#·InterestCategoryAffinity×
01Southampton F.C.Sports7.42×
02Atlético MadridSports5.54×
03A.S. RomaSports4.44×
04Paris Saint-GermainSports3.88×
05Standup paddleboardingSports3.44×
06Colorado RockiesSports3.37×
07Table tennisSports3.28×
08HandballSports3.06×
09Manchester United F.C.Sports2.52×
10Manchester City F.C.Sports2.51×
11Milwaukee BrewersSports2.19×
12FC BarcelonaSports2.10×
13Facial hairBeauty & Wellness1.85×
14Real Madrid C.F.Sports1.78×
15Detroit TigersSports1.74×
16Non-alcoholic beverageFood & Beverages1.73×
17Sports clubSports1.67×
18EyewearFashion & Accessoires1.66×
19EspressoFood & Beverages1.64×
20Public transportCars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bahia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bahia audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.51×
Luxury OrientationPREMIUM1.34×
Sports ActivityPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bahia audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.47×
Social Media UsageJOY0.65×
Need for SecurityCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bahia have in United States?

Bahia has an estimated audience of 585,739 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of Bahia fans?

49.7% of Bahia fans are female, 50.3% are male, with an average age of 35.5 years.

03

Which brands do Bahia fans like most?

Bahia fans show strongest brand affinity for Standup paddleboarding (3.44×), Atlético Madrid (5.54×), and Real Madrid C.F. (1.78×) over the country average.

04

Where do Bahia fans live in United States?

Bahia fans in United States are most concentrated in New York (reach ~200K), Florida (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bahia fans also like?

Beyond Bahia itself, the audience over-indexes on Atlético Madrid (5.54×), Real Madrid C.F. (1.78×), FC Barcelona (2.1×), and Manchester United F.C. (2.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Bahia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bahia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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