Rascasse Audience Intelligence

Handball Audience in United States

A data profile of the people who buy, follow and care about Handball in United States — modelled from more than twelve digital signal sources. Handball has an estimated audience of 4,741,313 people in United States.

#100among Sport in United States#3904among Topic in United States#602in Sports

The average Handball fan in United States is 34.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Instant messaging, FIFA World Cup 2026, Al-Masry SC, with strongest over-indexing on Instant messaging (5.46× the country average).

Demographically, the Handball audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Handball fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Instant messaging.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Handball profile in United States.

Audience size
4.7M
in United States
Gender
30.4%♀
69.6% male
Age
34.6
average years
Country rank
#6999
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Handball fans

30.4% are female, 69.6% are male, average age 34.6.

Fig. 02

Gender split

30.4%
Female
69.6%
Male
Demographic split for Handball audience in United States
MetricValue
Female30.4%
Male69.6%
Average age34.6
Estimated audience size4,741,313
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Handball audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Handball audience comes from United States.

Worldwide audience distribution share by country for Handball
CountryShare
India13.1%
United States10.5%
Germany10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Handball audience in United States is strongest.

Fig. 05

Top regions by affinity

Handball fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K1.54×
02New Jersey~200K1.50×
03California~700K1.35×
04Texas~500K1.27×
05Maryland~100K1.22×
06Massachusetts~100K1.19×
07Kansas~40K1.19×
08Connecticut~60K1.17×
09Washington, District of Columbia~20K1.17×
10Georgia~200K1.12×
11Hawaii~20K1.12×
12Florida~400K1.11×
13Washington~100K1.10×
14Delaware~10K1.10×
15Illinois~200K1.09×
16Virginia~100K1.09×
17Rhode Island~20K1.07×
18Arizona~100K1.06×
19Nevada~50K1.05×
20North Carolina~100K1.03×
21South Carolina~70K1.02×
22Alabama~70K1.02×
23Pennsylvania~200K1.01×
24Louisiana~60K1.01×
25Missouri~80K1.00×
26Minnesota~70K1.00×
27Mississippi~40K0.98×
28Iowa~40K0.97×
29Tennessee~90K0.95×
30Kentucky~60K0.95×
31Oregon~50K0.95×
32Arkansas~40K0.94×
33Nebraska~20K0.94×
34Indiana~80K0.93×
35Utah~40K0.93×
36Ohio~100K0.92×
37Michigan~100K0.92×
38Colorado~70K0.92×
39New Hampshire~20K0.90×
40South Dakota~10K0.89×
41Oklahoma~50K0.88×
42Alaska~9K0.88×
43Maine~10K0.83×
44Wisconsin~60K0.82×
45North Dakota~8K0.82×
46West Virginia~20K0.81×
47Vermont~7K0.80×
48Idaho~20K0.79×
49New Mexico~20K0.78×
50Montana~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Handball, United States
0.75×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Handball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Handball audience
#·InterestCategoryAffinity×
01Al-Masry SCSports107.23×
02Estudiantes de La PlataSports57.90×
03Egypt national football teamSports34.09×
04Al Ahly SCSports33.73×
05Zamalek SCSports30.18×
06Varieties of ArabicPolitics & Society21.38×
07Erlang (programming language)Technology & Electronics18.19×
08Gulf ArabicTravel & Leisure12.42×
09Génesis (band)Music & Radio7.08×
10Instant messagingInternet & Social Media5.46×
11Creative CommonsTechnology & Electronics3.90×
12WikipediaInternet & Social Media3.10×
13FIFA World Cup 2026Sports2.83×
14SoccerSports2.63×
15PhilosophyBusiness & Career2.35×
16CultureLiterature1.97×
17United StatesTravel & Leisure1.78×
18Food and drinkFood & Beverages1.70×
19FoodFood & Beverages1.65×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Handball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Handball audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
MindfulnessBALANCE1.57×
TraditionCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Handball audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
SustainabilityBALANCE0.98×
Sports ActivityPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Handball have in United States?

Handball has an estimated audience of 4,741,313 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Handball fans?

30.4% of Handball fans are female, 69.6% are male, with an average age of 34.6 years.

03

Which brands do Handball fans like most?

Handball fans show strongest brand affinity for Instant messaging (5.46×), FIFA World Cup 2026 (2.83×), and Al-Masry SC (107.23×) over the country average.

04

Where do Handball fans live in United States?

Handball fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Handball fans also like?

Beyond Handball itself, the audience over-indexes on FIFA World Cup 2026 (2.83×), Al-Masry SC (107.23×), Al Ahly SC (33.73×), and Estudiantes de La Plata (57.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Handball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Handball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →