Handball Audience in Germany
Handball has an estimated audience of 4,503,431 people in Germany. 36.1% are female, 63.9% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: IHF World Men's Handball Championship, Borussia Dortmund, Eintracht Braunschweig, FC St. Pauli, SV Werder Bremen.
The average Handball fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include IHF World Men's Handball Championship, Borussia Dortmund, Eintracht Braunschweig, with strongest over-indexing on IHF World Men's Handball Championship (6.51× the country average). Demographically, the Handball audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Handball fans
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 37.8 |
| Estimated audience size | 4,503,431 |
Audience persona
The typical Handball fan in Germany is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for IHF World Men's Handball Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 790,218 | 0.8× |
| Baden-Württemberg | 581,296 | 0.95× |
| Niedersachsen | 469,737 | 1.07× |
| Bayern | 451,085 | 0.62× |
| Hessen | 309,305 | 0.9× |
| Schleswig-Holstein | 278,221 | 1.72× |
| Sachsen-Anhalt | 256,190 | 2.2× |
| Sachsen | 223,673 | 1.01× |
| Rheinland-Pfalz | 165,715 | 0.73× |
| Berlin | 151,531 | 0.75× |
| Brandenburg | 133,245 | 0.95× |
| Thüringen | 120,985 | 1.05× |
| Hamburg | 91,349 | 0.9× |
| Mecklenburg-Vorpommern | 85,227 | 0.99× |
| Saarland | 43,383 | 0.78× |
| Bremen | 21,425 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHF World Men's Handball Championship | 6.51× | Sports |
| Borussia Dortmund | 1.8× | Sports |
| Eintracht Braunschweig | 5.93× | Sports |
| FC St. Pauli | 5.68× | Sports |
| SV Werder Bremen | 2.39× | Sports |
| Tagesschau | 1.9× | Movies & TV |
| IHF World Women's Handball Championship | 7.01× | Sports |
| 1. FC Nürnberg | 5.27× | Sports |
| Transfermarkt | 2.49× | Sports |
| FC Bayern Munich | 1.6× | Sports |
| Sportschau | 2.23× | Sports |
| 2. Bundesliga | 2.17× | Sports |
| FIFA World Cup | 1.71× | Sports |
| Bundesliga | 1.56× | Sports |
| Sky Sport | 5.4× | Sports |
| Handball-Bundesliga | 5.78× | Sports |
| UEFA Champions League | 1.67× | Sports |
| RB Leipzig | 2.56× | Sports |
| Eintracht Frankfurt | 1.81× | Sports |
| VfL Wolfsburg | 3.78× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.24 |
| Sports Activity | POWER | 1.16 |
| Luxury Orientation | PREMIUM | 1.12 |
| Convenience Orientation | PREMIUM | 0.99 |
| Family Orientation | CONSERVATISM | 0.95 |
| DIY Mentality | THRILL | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 13.1% |
| United States | 10.5% |
| Germany | 10.0% |
See Handball audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Handball have in Germany?
Handball has an estimated audience of 4,503,431 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Handball fans?
36.1% of Handball fans are female, 63.9% are male, with an average age of 37.8 years.
Which brands do Handball fans like most?
Handball fans show strongest brand affinity for IHF World Men's Handball Championship (6.51×), Borussia Dortmund (1.8×), and Eintracht Braunschweig (5.93×) over the country average.
Where do Handball fans live in Germany?
Handball fans in Germany are most concentrated in Nordrhein-Westfalen (reach 790,218), Baden-Württemberg (reach 581,296), and Niedersachsen (reach 469,737). These three regions account for the largest share of the active audience.
What other brands do Handball fans also like?
Beyond Handball itself, the audience over-indexes on Borussia Dortmund (1.8×), Eintracht Braunschweig (5.93×), FC St. Pauli (5.68×), and SV Werder Bremen (2.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Handball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.