Wikipedia Audience in United States

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Wikipedia has an estimated audience of 45,802,025 people in United States. 52.3% are female, 47.7% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Google, Michoacán, Ponce, Puerto Rico, Handloom saree, Accordion.

The average Wikipedia fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google, Michoacán, Ponce, Puerto Rico, with strongest over-indexing on Google (1.55× the country average). Demographically, the Wikipedia audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Wikipedia fans

Demographic split for Wikipedia audience in United States
MetricValue
Female52.3%
Male47.7%
Average age43.0
Estimated audience size45,802,025

Audience persona

The typical Wikipedia fan in United States is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Google.

Top regions in United States

Top regions ranked by reach for Wikipedia in United States
RegionReachAffinity
California5,159,5691.02×
Texas3,114,3270.79×
Florida2,889,9210.93×
New York2,603,4491.02×
Pennsylvania1,737,7151.13×
Illinois1,603,8731.05×
Ohio1,502,4481.06×
North Carolina1,334,9370.97×
Virginia1,324,6781.19×
Michigan1,323,5251.11×
Georgia1,303,9820.92×
New Jersey1,270,1301.09×
Washington1,220,8731.33×
Massachusetts1,057,9621.17×
Indiana916,6841.1×
Tennessee887,4510.97×
Maryland881,3991.12×
Arizona809,5110.87×
Missouri760,9531.03×
Wisconsin720,5041.05×
Minnesota715,2681.09×
Colorado666,1610.92×
Oregon600,0971.14×
South Carolina589,3910.86×
Kentucky571,6231×
Alabama570,4990.89×
Oklahoma490,5920.96×
Connecticut483,8151.05×
Louisiana478,8860.81×
Utah448,2781.09×
Nevada372,9460.84×
Iowa364,7320.97×
Kansas345,7250.96×
Arkansas334,4330.89×
Mississippi270,4680.72×
New Hampshire248,2821.38×
West Virginia230,9831.08×
Nebraska227,8750.99×
Idaho223,9660.98×
Washington, District of Columbia211,8261.54×
New Mexico211,5160.92×
Maine195,9111.19×
Hawaii147,7270.75×
Rhode Island140,3390.96×
Montana120,5630.95×
Delaware98,7470.78×
Vermont93,6641.16×
Alaska86,6130.88×
South Dakota83,8410.79×
North Dakota78,7080.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wikipedia audience
BrandAffinityCategory
Google1.55×Internet & Social Media
Michoacán1.52×Travel & Leisure
Ponce, Puerto Rico1.66×Travel & Leisure
Handloom saree1.88×Fashion & Accessoires
Accordion1.57×Music & Radio
San Salvador1.54×Travel & Leisure
Waltz1.64×Music & Radio
Quito1.55×Travel & Leisure
Lehenga1.74×Fashion & Accessoires
Grupera1.63×Music & Radio
Chiapas1.58×Travel & Leisure
Dupatta1.7×Fashion & Accessoires
Jardín1.54×Travel & Leisure
Morelia1.52×Travel & Leisure
Gagra choli1.73×Fashion & Accessoires
narco corridos1.62×Music & Radio
Torah1.5×Literature
Biba1.62×Fashion & Accessoires
Rayo Vallecano1.65×Travel & Leisure
Iron planet1.51×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wikipedia audience
TraitClusterScore
PatriotismCONSERVATISM2.85
Need for SecurityCONSERVATISM2.13
IndividualismJOY1.75
SpiritualityBALANCE1.74
Urban LifestyleOPEN1.68
Convenience OrientationPREMIUM1.62

Worldwide distribution

Worldwide audience distribution share by country for Wikipedia
CountryShare
United States21.7%
Germany6.9%
India4.9%

See Wikipedia audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Wikipedia have in United States?

Wikipedia has an estimated audience of 45,802,025 people in United States, concentrated in California and Texas.

What is the gender split and age of Wikipedia fans?

52.3% of Wikipedia fans are female, 47.7% are male, with an average age of 43.0 years.

Which brands do Wikipedia fans like most?

Wikipedia fans show strongest brand affinity for Google (1.55×), Michoacán (1.52×), and Ponce, Puerto Rico (1.66×) over the country average.

Where do Wikipedia fans live in United States?

Wikipedia fans in United States are most concentrated in California (reach 5,159,569), Texas (reach 3,114,327), and Florida (reach 2,889,921). These three regions account for the largest share of the active audience.

What other brands do Wikipedia fans also like?

Beyond Wikipedia itself, the audience over-indexes on Michoacán (1.52×), Ponce, Puerto Rico (1.66×), Handloom saree (1.88×), and Accordion (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.