Rascasse Audience Intelligence

Wikipedia Audience in United States

A data profile of the people who buy, follow and care about Wikipedia in United States — modelled from more than twelve digital signal sources. Wikipedia has an estimated audience of 46,851,016 people in United States.

#15among Website / Newspaper / Magazine in United States#18in Internet & Social Media

The average Wikipedia fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google, Michoacán, Institutional Revolutionary Party, with strongest over-indexing on Google (1.55× the country average).

Demographically, the Wikipedia audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wikipedia fan in United States is balanced, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Google.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wikipedia profile in United States.

Audience size
46.9M
in United States
Gender
52.3%♀
47.7% male
Age
43.0
average years
Country rank
#450
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Wikipedia

52.3% are female, 47.7% are male, average age 43.0.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Wikipedia audience in United States
MetricValue
Female52.3%
Male47.7%
Average age43.0
Estimated audience size46,851,016
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Wikipedia audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3920%
40-4923%
50+28%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Wikipedia audience comes from United States.

Worldwide audience distribution share by country for Wikipedia
CountryShare
United States21.9%
Germany6.8%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wikipedia audience in United States is strongest.

Fig. 05

Top regions by affinity

Wikipedia fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~300K1.39×
02Washington, District of Columbia~200K1.36×
03Washington~1M1.28×
04Vermont~100K1.28×
05Maine~200K1.20×
06Virginia~1.5M1.18×
07Oregon~600K1.17×
08Massachusetts~1M1.13×
09Pennsylvania~1.5M1.12×
10Indiana~900K1.11×
11West Virginia~200K1.10×
12Maryland~900K1.08×
13Utah~400K1.08×
14Nebraska~200K1.08×
15Minnesota~700K1.07×
16Wisconsin~700K1.05×
17Ohio~1.5M1.04×
18Michigan~1M1.04×
19New Jersey~1M1.04×
20Illinois~1.5M1.03×
21Connecticut~500K1.03×
22Missouri~800K1.02×
23Kentucky~600K1.00×
24Kansas~400K1.00×
25Montana~100K1.00×
26Idaho~200K0.99×
27New York~2.5M0.98×
28Iowa~400K0.98×
29Rhode Island~100K0.98×
30Alaska~100K0.98×
31California~5M0.97×
32Oklahoma~500K0.97×
33New Mexico~200K0.95×
34North Carolina~1.5M0.94×
35Tennessee~900K0.93×
36Arkansas~300K0.91×
37Colorado~700K0.90×
38Alabama~600K0.90×
39South Dakota~90K0.90×
40Georgia~1.5M0.89×
41North Dakota~80K0.89×
42Florida~2.5M0.86×
43South Carolina~600K0.86×
44Louisiana~500K0.84×
45Arizona~800K0.83×
46Delaware~100K0.83×
47Texas~3M0.81×
48Nevada~400K0.81×
49Mississippi~300K0.77×
50Hawaii~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Wikipedia, United States
0.76×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wikipedia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wikipedia audience
#·InterestCategoryAffinity×
01Handloom sareeFashion & Accessoires1.88×
02LehengaFashion & Accessoires1.74×
03Gagra choliFashion & Accessoires1.73×
04DupattaFashion & Accessoires1.70×
05Ponce, Puerto RicoTravel & Leisure1.66×
06Rayo VallecanoTravel & Leisure1.65×
07WaltzMusic & Radio1.64×
08GruperaMusic & Radio1.63×
09narco corridosMusic & Radio1.62×
10BibaFashion & Accessoires1.62×
11ChiapasTravel & Leisure1.58×
12AccordionMusic & Radio1.57×
13GoogleInternet & Social Media1.55×
14Institutional Revolutionary PartyPolitics & Society1.55×
15QuitoTravel & Leisure1.55×
16San SalvadorTravel & Leisure1.54×
17JardínTravel & Leisure1.54×
18MichoacánTravel & Leisure1.52×
19MoreliaTravel & Leisure1.52×
20TorahLiterature1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wikipedia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wikipedia audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.17×
Need for SecurityCONSERVATISM1.13×
CreativityOPEN1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wikipedia audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.76×
Quality AwarenessPREMIUM0.76×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wikipedia have in United States?

Wikipedia has an estimated audience of 46,851,016 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wikipedia fans?

52.3% of Wikipedia fans are female, 47.7% are male, with an average age of 43.0 years.

03

Which brands do Wikipedia fans like most?

Wikipedia fans show strongest brand affinity for Google (1.55×), Michoacán (1.52×), and Institutional Revolutionary Party (1.55×) over the country average.

04

Where do Wikipedia fans live in United States?

Wikipedia fans in United States are most concentrated in California (reach ~5M), Texas (reach ~3M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Wikipedia fans also like?

Beyond Wikipedia itself, the audience over-indexes on Michoacán (1.52×), Institutional Revolutionary Party (1.55×), Ponce, Puerto Rico (1.66×), and Handloom saree (1.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Wikipedia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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