Handloom saree Audience in United States
Handloom saree has an estimated audience of 1,907,588 people in United States. 66.2% are female, 33.8% are male, average age 31.8. Top brand affinities: Keene, New Hampshire, Product design, UK garage, Electrolyte, Bank account.
Top brand affinities include Keene, New Hampshire, Product design, UK garage, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Handloom saree audience skews more female with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership.
Category: Fashion & Accessoires · Type: Topic
Demographics of Handloom saree fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 31.8 |
| Estimated audience size | 1,907,588 |
Audience persona
The typical Handloom saree fan in United States is more female, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Product design | 4.41× | Business & Career |
| UK garage | 11.32× | Music & Radio |
| Electrolyte | 9.06× | Health |
| Bank account | 4.43× | Business & Career |
| Isometric exercise | 14.24× | Sports |
| Stamp collecting | 6.87× | Home & Garden |
| Cam Ward | 4.94× | Sports |
| Combat sport | 1.63× | Sports |
| Elsword | 16.15× | Games |
| Natural rubber | 1.85× | Cars & Mobility |
| Historic site | 3.54× | Arts & Culture |
| Julius Caesar (play) | 4.64× | |
| JDSU | 2.14× | Business & Career |
| Halsey, Oregon | 5.75× | Travel & Leisure |
| Necktie | 3.47× | Fashion & Accessoires |
| Nebraska Cornhuskers football | 2.43× | Sports |
| Noodle (Gorillaz) | 2.33× | Music & Radio |
| Tierra Cali | 4.89× | Travel & Leisure |
| Jesse Plemons | 2.04× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.95 |
| Pet Ownership | JOY | 2.34 |
| Community Orientation | OPEN | 2.22 |
| Luxury Orientation | PREMIUM | 1.98 |
| Design Affinity | PREMIUM | 1.71 |
| Sustainability | BALANCE | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 25.1% |
| United States | 20.6% |
| Japan | 11.4% |
See Handloom saree audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Handloom saree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.