Cash on delivery Audience in United States

Cash on delivery logo

Cash on delivery has an estimated audience of 1,688,819 people in United States. 42.1% are female, 57.9% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Uppada Sarees, Indian Premier League, Bath and Bodyworks, Kalamkari, Flipkart.

The average Cash on delivery fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Uppada Sarees, Indian Premier League, Bath and Bodyworks, with strongest over-indexing on Uppada Sarees (76.65× the country average). Demographically, the Cash on delivery audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Price Sensitivity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Cash on delivery fans

Demographic split for Cash on delivery audience in United States
MetricValue
Female42.1%
Male57.9%
Average age35.5
Estimated audience size1,688,819

Audience persona

The typical Cash on delivery fan in United States is more male, around 35.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Uppada Sarees.

Top regions in United States

Top regions ranked by reach for Cash on delivery in United States
RegionReachAffinity
California252,5861.36×
Texas162,5311.12×
Florida118,1341.03×
Illinois116,7042.07×
New York103,7331.1×
Georgia52,3261.01×
North Carolina50,9961×
Pennsylvania50,8050.89×
Ohio46,1180.89×
Washington45,7401.35×
Michigan43,3920.98×
Virginia42,5771.04×
New Jersey41,6440.97×
Massachusetts36,2931.09×
Arizona35,5351.03×
Tennessee30,1930.89×
Indiana29,2080.95×
Maryland25,8590.89×
Missouri24,9290.92×
Wisconsin24,8560.98×
Colorado24,7140.93×
South Carolina22,9680.9×
Oregon22,4541.16×
Alabama22,2310.94×
Minnesota21,3470.88×
Louisiana20,5760.94×
Kentucky19,7870.93×
Oklahoma19,3871.03×
Nevada16,6491.02×
Connecticut15,9400.94×
Utah14,1950.94×
Arkansas13,5100.97×
Mississippi13,0450.94×
Iowa12,6840.91×
Kansas12,0370.9×
West Virginia8,5171.08×
Nebraska8,5051×
New Mexico7,8220.92×
Hawaii7,5341.04×
Idaho7,4560.88×
Maine5,7600.95×
New Hampshire5,7250.86×
Alaska5,6291.56×
Rhode Island5,1030.95×
Washington, District of Columbia4,5220.89×
Montana3,9470.84×
Delaware3,7110.8×
North Dakota3,3750.97×
South Dakota3,1540.81×
Vermont2,2510.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cash on delivery audience
BrandAffinityCategory
Uppada Sarees76.65×Fashion & Accessoires
Indian Premier League10.59×Sports
Bath and Bodyworks8.2×Shopping
Kalamkari52.06×Home & Garden
Flipkart18.75×Shopping
Global Desi60.82×Shopping
LINE22.4×Technology & Electronics
Handloom saree23.09×Fashion & Accessoires
Cato Fashions20.85×Shopping
Cricket World Cup18.23×Sports
Yahoo!奇摩名人娛樂3.68×Internet & Social Media
Tanishq23.42×Fashion & Accessoires
Kalyan Jewellers34.35×Fashion & Accessoires
Indian Premier League12.77×Sports
Indeed.com3.29×Business & Career
Zoom (TV channel)4.9×Technology & Electronics
Bollywood Hungama17.45×Movies & TV
Deepika Padukone20.51×Movies & TV
Marathi language15.87×Politics & Society
Chennai Super Kings19.86×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cash on delivery audience
TraitClusterScore
Price SensitivityPREMIUM2.73
TravellingTHRILL2.63
Family OrientationCONSERVATISM2.26
LGBTQ+ IdentityOPEN1.94
Luxury OrientationPREMIUM1.74
Sports ActivityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Cash on delivery
CountryShare
India14.5%
Philippines9.4%
China7.0%

See Cash on delivery audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Cash on delivery have in United States?

Cash on delivery has an estimated audience of 1,688,819 people in United States, concentrated in California and Texas.

What is the gender split and age of Cash on delivery fans?

42.1% of Cash on delivery fans are female, 57.9% are male, with an average age of 35.5 years.

Which brands do Cash on delivery fans like most?

Cash on delivery fans show strongest brand affinity for Uppada Sarees (76.65×), Indian Premier League (10.59×), and Bath and Bodyworks (8.2×) over the country average.

Where do Cash on delivery fans live in United States?

Cash on delivery fans in United States are most concentrated in California (reach 252,586), Texas (reach 162,531), and Florida (reach 118,134). These three regions account for the largest share of the active audience.

What other brands do Cash on delivery fans also like?

Beyond Cash on delivery itself, the audience over-indexes on Indian Premier League (10.59×), Bath and Bodyworks (8.2×), Kalamkari (52.06×), and Flipkart (18.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cash on delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.