Rascasse Audience Intelligence

Cash on delivery Audience in United States

A data profile of the people who buy, follow and care about Cash on delivery in United States — modelled from more than twelve digital signal sources. Cash on delivery has an estimated audience of 1,688,819 people in United States.

#6885among Topic in United States#1168in Business & Career

The average Cash on delivery fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Uppada Sarees, Bath and Bodyworks, Kalamkari, with strongest over-indexing on Uppada Sarees (76.65× the country average).

Demographically, the Cash on delivery audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cash on delivery fan in United States is more male, around 35.5 years old, with strong Career Orientation tendencies and a notable affinity for Uppada Sarees.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cash on delivery profile in United States.

Audience size
1.7M
in United States
Gender
42.1%♀
57.9% male
Age
35.5
average years
Country rank
#16232
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cash on delivery fans

42.1% are female, 57.9% are male, average age 35.5.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Cash on delivery audience in United States
MetricValue
Female42.1%
Male57.9%
Average age35.5
Estimated audience size1,688,819
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Cash on delivery audience in United States
Age bracketShare%
16-1925%
20-2924%
30-3922%
40-4917%
50+11%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Cash on delivery audience comes from United States.

Worldwide audience distribution share by country for Cash on delivery
CountryShare
India14.5%
Philippines9.4%
China7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cash on delivery audience in United States is strongest.

Fig. 05

Top regions by affinity

Cash on delivery fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~100K2.05×
02Alaska~6K1.68×
03California~200K1.30×
04Washington~40K1.30×
05Oregon~20K1.10×
06Massachusetts~40K1.09×
07Texas~200K1.07×
08North Dakota~4K1.07×
09Hawaii~8K1.06×
10West Virginia~8K1.05×
11Maine~6K1.03×
12New York~100K1.02×
13Oklahoma~20K1.02×
14Arkansas~10K1.02×
15Virginia~40K1.01×
16Arizona~30K1.00×
17Wisconsin~30K1.00×
18Nebraska~8K0.99×
19Rhode Island~5K0.98×
20Georgia~50K0.97×
21North Carolina~50K0.97×
22Nevada~20K0.97×
23Florida~100K0.96×
24Mississippi~10K0.96×
25Michigan~40K0.95×
26Indiana~30K0.94×
27Alabama~20K0.94×
28New Mexico~8K0.94×
29Louisiana~20K0.93×
30Kansas~10K0.93×
31Idaho~8K0.93×
32South Dakota~4K0.93×
33New Jersey~40K0.92×
34South Carolina~20K0.92×
35Kentucky~20K0.92×
36Connecticut~20K0.92×
37Utah~10K0.92×
38Missouri~20K0.91×
39Colorado~20K0.91×
40Iowa~10K0.91×
41Pennsylvania~50K0.90×
42New Hampshire~6K0.90×
43Ohio~50K0.89×
44Maryland~30K0.89×
45Minnesota~20K0.89×
46Montana~4K0.89×
47Washington, District of Columbia~4K0.86×
48Vermont~3K0.86×
49Tennessee~30K0.85×
50Delaware~4K0.84×
Fig. 06

Affinity by region

Affinity by region — Cash on delivery, United States
0.84×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cash on delivery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cash on delivery audience
#·InterestCategoryAffinity×
01Uppada SareesFashion & Accessoires76.65×
02Global DesiShopping60.82×
03KalamkariHome & Garden52.06×
04W for WomanShopping51.07×
05Kalyan JewellersFashion & Accessoires34.35×
06Vijay (actor)Movies & TV23.89×
07TanishqFashion & Accessoires23.42×
08Handloom sareeFashion & Accessoires23.09×
09LINETechnology & Electronics22.40×
10Cato FashionsShopping20.85×
11Deepika PadukoneMovies & TV20.51×
12Chennai Super KingsSports19.86×
13FlipkartShopping18.75×
14Cricket World CupSports18.23×
15Bollywood HungamaMovies & TV17.45×
16Marathi languagePolitics & Society15.87×
17Indian Premier LeagueSports12.77×
18Bath and BodyworksShopping8.20×
19Zoom (TV channel)Technology & Electronics4.90×
20Indeed.comBusiness & Career3.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cash on delivery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cash on delivery audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.21×
Price SensitivityPREMIUM2.04×
Luxury OrientationPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cash on delivery audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.93×
PatriotismCONSERVATISM0.93×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cash on delivery have in United States?

Cash on delivery has an estimated audience of 1,688,819 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cash on delivery fans?

42.1% of Cash on delivery fans are female, 57.9% are male, with an average age of 35.5 years.

03

Which brands do Cash on delivery fans like most?

Cash on delivery fans show strongest brand affinity for Uppada Sarees (76.65×), Bath and Bodyworks (8.2×), and Kalamkari (52.06×) over the country average.

04

Where do Cash on delivery fans live in United States?

Cash on delivery fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Illinois (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cash on delivery fans also like?

Beyond Cash on delivery itself, the audience over-indexes on Bath and Bodyworks (8.2×), Kalamkari (52.06×), Flipkart (18.75×), and LINE (22.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Cash on delivery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cash on delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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