Rascasse Audience Intelligence

Marathi language Audience in United States

A data profile of the people who buy, follow and care about Marathi language in United States — modelled from more than twelve digital signal sources. Marathi language has an estimated audience of 1,961,185 people in United States.

#40among Language in United States#6392among Topic in United States#912in Politics & Society

The average Marathi language fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hindi, NDTV, Alia Bhatt, with strongest over-indexing on Hindi (40.66× the country average).

Demographically, the Marathi language audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marathi language fan in United States is more female, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Hindi.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marathi language profile in United States.

Audience size
2M
in United States
Gender
64.2%♀
35.8% male
Age
42.6
average years
Country rank
#14458
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marathi language fans

64.2% are female, 35.8% are male, average age 42.6.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Marathi language audience in United States
MetricValue
Female64.2%
Male35.8%
Average age42.6
Estimated audience size1,961,185
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Marathi language audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Marathi language audience comes from United States.

Worldwide audience distribution share by country for Marathi language
CountryShare
India55.1%
United States7.3%
Taiwan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marathi language audience in United States is strongest.

Fig. 05

Top regions by affinity

Marathi language fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~70K1.72×
02Washington, District of Columbia~10K1.71×
03New Jersey~80K1.68×
04Washington~60K1.55×
05New York~200K1.48×
06California~300K1.45×
07Maryland~50K1.35×
08Virginia~60K1.33×
09Illinois~80K1.29×
10Texas~200K1.17×
11Connecticut~20K1.10×
12Vermont~4K1.10×
13Oregon~20K1.09×
14North Carolina~60K1.08×
15Michigan~60K1.08×
16Pennsylvania~70K1.07×
17Georgia~60K1.07×
18Alaska~4K1.05×
19North Dakota~4K1.05×
20Rhode Island~6K1.02×
21Delaware~5K1.02×
22South Dakota~4K0.99×
23Ohio~60K0.98×
24Minnesota~30K0.98×
25Maine~7K0.98×
26Montana~5K0.98×
27Hawaii~8K0.97×
28New Hampshire~8K0.97×
29Indiana~30K0.96×
30Colorado~30K0.95×
31Arizona~40K0.93×
32West Virginia~8K0.93×
33Utah~20K0.92×
34Missouri~30K0.91×
35Nebraska~9K0.91×
36Idaho~9K0.91×
37Kentucky~20K0.90×
38New Mexico~9K0.90×
39Wisconsin~30K0.89×
40Iowa~10K0.89×
41Mississippi~10K0.88×
42Kansas~10K0.88×
43Arkansas~10K0.87×
44Florida~100K0.86×
45Oklahoma~20K0.85×
46Nevada~20K0.84×
47Tennessee~30K0.83×
48South Carolina~20K0.82×
49Louisiana~20K0.82×
50Alabama~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Marathi language, United States
0.81×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marathi language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marathi language audience
#·InterestCategoryAffinity×
01HindustanPolitics & Society44.12×
02NDTVMovies & TV43.66×
03HindiPolitics & Society40.66×
04Alia BhattMovies & TV40.27×
05KajolMovies & TV30.21×
06Ranbir KapoorMovies & TV29.04×
07Deepika PadukoneMovies & TV27.49×
08Shah Rukh KhanMovies & TV26.18×
09Katrina KaifMovies & TV23.56×
10Ranveer SinghMovies & TV21.86×
11International educationBusiness & Career20.00×
12Cash on deliveryBusiness & Career15.87×
13Vintage BooksLiterature14.21×
14Priyanka ChopraMovies & TV13.49×
15German languagePolitics & Society12.82×
16FlipkartShopping11.75×
17Indian Premier LeagueSports11.61×
18HinduismPolitics & Society9.21×
19Indeed.comBusiness & Career3.02×
20Best BuyShopping2.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marathi language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marathi language audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.64×
Community OrientationOPEN2.42×
Price SensitivityPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marathi language audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.96×
DIY MentalityTHRILL0.99×
Design AffinityPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marathi language have in United States?

Marathi language has an estimated audience of 1,961,185 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Marathi language fans?

64.2% of Marathi language fans are female, 35.8% are male, with an average age of 42.6 years.

03

Which brands do Marathi language fans like most?

Marathi language fans show strongest brand affinity for Hindi (40.66×), NDTV (43.66×), and Alia Bhatt (40.27×) over the country average.

04

Where do Marathi language fans live in United States?

Marathi language fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Marathi language fans also like?

Beyond Marathi language itself, the audience over-indexes on NDTV (43.66×), Alia Bhatt (40.27×), International education (20×), and Shah Rukh Khan (26.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Marathi language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marathi language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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