A data profile of the people who buy, follow and care about Marathi language in India — modelled from more than twelve digital signal sources. Marathi language has an estimated audience of 14,871,621 people in India.
Marathi language has an estimated audience of 14,871,621 people in India. 24.6% are female, 75.4% are male, average age 31.9. Top brand affinities: Family, Democracy, Instant messaging, Young's, Psychology.
Top brand affinities include Family, Democracy, Instant messaging, with strongest over-indexing on Family (1.65× the country average).
Demographically, the Marathi language audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Marathi language fan in India is more male, around 31.9 years old, with strong Indulgence tendencies and a notable affinity for Family.
The key figures that characterise the Marathi language profile in India.
24.6% are female, 75.4% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 31.9 |
| Estimated audience size | 14,871,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Marathi language audience comes from India.
| Country | Share |
|---|---|
| India | 55.1% |
| United States | 7.3% |
| Taiwan | 4.2% |
The strongest cross-interests of the Marathi language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Democracy | Politics & Society | 3.62× | ||
| 02 | Political science | Business & Career | 2.63× | ||
| 03 | Young's | Food & Beverages | 2.33× | ||
| 04 | Lata Mangeshkar | Music & Radio | 2.30× | ||
| 05 | Hindustan | Politics & Society | 2.15× | ||
| 06 | Katrina Kaif | Movies & TV | 1.95× | ||
| 07 | Volunteering | Politics & Society | 1.83× | ||
| 08 | Innovation | Business & Career | 1.77× | ||
| 09 | Apartment | Business & Career | 1.74× | ||
| 10 | Drawing | Home & Garden | 1.70× | ||
| 11 | Instant messaging | Internet & Social Media | 1.67× | ||
| 12 | NDTV | Movies & TV | 1.66× | ||
| 13 | Family | Kids & Family | 1.65× | ||
| 14 | Desserts | Food & Beverages | 1.63× | ||
| 15 | Wikipedia | Internet & Social Media | 1.58× | ||
| 16 | Psychology | Business & Career | 1.55× | ||
| 17 | Spas | Beauty & Wellness | 1.55× | ||
| 18 | Vacations | Travel & Leisure | 1.54× | ||
| 19 | Kitchen | Home & Garden | 1.53× | ||
| 20 | Hobby | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.75× | |
| Sustainability | BALANCE | 1.50× | |
| Career Orientation | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Social Media Usage | JOY | 0.85× | |
| Luxury Orientation | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Marathi language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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