Rascasse Audience Intelligence

Assamese language Audience in India

A data profile of the people who buy, follow and care about Assamese language in India — modelled from more than twelve digital signal sources. Assamese language has an estimated audience of 19,952,909 people in India.

Assamese language has an estimated audience of 19,952,909 people in India. 22.7% are female, 77.3% are male, average age 31.8. Top brand affinities: American Airlines, Efficient energy use, Monopoly (game), Vietnam Airlines, Thai Airways.

Top brand affinities include American Airlines, Efficient energy use, Monopoly (game), with strongest over-indexing on American Airlines (1.94× the country average).

Demographically, the Assamese language audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Career Orientation, Tradition.

The typical Assamese language fan in India is more male, around 31.8 years old, with strong Career Orientation tendencies and a notable affinity for American Airlines.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Assamese language profile in India.

Audience size
20M
in India
Gender
22.7%
77.3% male
Age
31.8
average years
Country rank
#118
Topic in India
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Assamese language fans

22.7% are female, 77.3% are male, average age 31.8.

Fig. 02

Gender split

22.7%
Female
77.3%
Male
Demographic split for Assamese language audience in India
MetricValue
Female22.7%
Male77.3%
Average age31.8
Estimated audience size19,952,909
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Assamese language audience in India
Age bracketShare%
16-1932%
20-2933%
30-3916%
40-4911%
50+8%
Fig. 04

Worldwide distribution

47.9%

of the worldwide Assamese language audience comes from India.

Worldwide audience distribution share by country for Assamese language
CountryShare
India47.9%
United States10.1%
Taiwan4.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Assamese language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Assamese language audience
#·InterestCategoryAffinity×
01Fortuna DüsseldorfSports2.30×
02Buffalo BillsSports2.22×
03Slow cookerFood & Beverages2.06×
04Vietnam AirlinesTravel & Leisure2.04×
05Monopoly (game)Games2.00×
06American AirlinesTravel & Leisure1.94×
07PollenHealth1.92×
08Air CanadaTravel & Leisure1.89×
09All Nippon AirwaysTravel & Leisure1.88×
10Waldorf Astoria Hotels & ResortsTravel & Leisure1.85×
11Thai AirwaysTravel & Leisure1.75×
12United AirlinesTravel & Leisure1.75×
13Efficient energy useTechnology & Electronics1.72×
14Ford FiestaCars & Mobility1.71×
15Japan AirlinesTravel & Leisure1.69×
16Starwood Hotels and Resorts WorldwideTravel & Leisure1.67×
17Air FranceTravel & Leisure1.66×
18OtorhinolaryngologyHealth1.56×
19Water filterFood & Beverages1.54×
20JumpsuitFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Assamese language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Assamese language audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.19×
TraditionCONSERVATISM1.18×
Community OrientationOPEN1.17×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Assamese language audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
ExtroversionTHRILL0.74×
Social Media UsageJOY0.79×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Assamese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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