A data profile of the people who buy, follow and care about Assamese language in India — modelled from more than twelve digital signal sources. Assamese language has an estimated audience of 19,952,909 people in India.
Assamese language has an estimated audience of 19,952,909 people in India. 22.7% are female, 77.3% are male, average age 31.8. Top brand affinities: American Airlines, Efficient energy use, Monopoly (game), Vietnam Airlines, Thai Airways.
Top brand affinities include American Airlines, Efficient energy use, Monopoly (game), with strongest over-indexing on American Airlines (1.94× the country average).
Demographically, the Assamese language audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Career Orientation, Tradition.
The typical Assamese language fan in India is more male, around 31.8 years old, with strong Career Orientation tendencies and a notable affinity for American Airlines.
The key figures that characterise the Assamese language profile in India.
22.7% are female, 77.3% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 22.7% |
| Male | 77.3% |
| Average age | 31.8 |
| Estimated audience size | 19,952,909 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 33% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Assamese language audience comes from India.
| Country | Share |
|---|---|
| India | 47.9% |
| United States | 10.1% |
| Taiwan | 4.9% |
The strongest cross-interests of the Assamese language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fortuna Düsseldorf | Sports | 2.30× | ||
| 02 | Buffalo Bills | Sports | 2.22× | ||
| 03 | Slow cooker | Food & Beverages | 2.06× | ||
| 04 | Vietnam Airlines | Travel & Leisure | 2.04× | ||
| 05 | Monopoly (game) | Games | 2.00× | ||
| 06 | American Airlines | Travel & Leisure | 1.94× | ||
| 07 | Pollen | Health | 1.92× | ||
| 08 | Air Canada | Travel & Leisure | 1.89× | ||
| 09 | All Nippon Airways | Travel & Leisure | 1.88× | ||
| 10 | Waldorf Astoria Hotels & Resorts | Travel & Leisure | 1.85× | ||
| 11 | Thai Airways | Travel & Leisure | 1.75× | ||
| 12 | United Airlines | Travel & Leisure | 1.75× | ||
| 13 | Efficient energy use | Technology & Electronics | 1.72× | ||
| 14 | Ford Fiesta | Cars & Mobility | 1.71× | ||
| 15 | Japan Airlines | Travel & Leisure | 1.69× | ||
| 16 | Starwood Hotels and Resorts Worldwide | Travel & Leisure | 1.67× | ||
| 17 | Air France | Travel & Leisure | 1.66× | ||
| 18 | Otorhinolaryngology | Health | 1.56× | ||
| 19 | Water filter | Food & Beverages | 1.54× | ||
| 20 | Jumpsuit | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.19× | |
| Tradition | CONSERVATISM | 1.18× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Extroversion | THRILL | 0.74× | |
| Social Media Usage | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Assamese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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