A data profile of the people who buy, follow and care about Punjabi language in India — modelled from more than twelve digital signal sources. Punjabi language has an estimated audience of 18,174,032 people in India.
Punjabi language has an estimated audience of 18,174,032 people in India. 27.7% are female, 72.3% are male, average age 31.5. Top brand affinities: Videography, Real property, OnePlus, Spanish language, Image scanner.
Top brand affinities include Videography, Real property, OnePlus, with strongest over-indexing on Videography (2.32× the country average).
Demographically, the Punjabi language audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Punjabi language fan in India is more male, around 31.5 years old, with strong Spirituality tendencies and a notable affinity for Videography.
The key figures that characterise the Punjabi language profile in India.
27.7% are female, 72.3% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 31.5 |
| Estimated audience size | 18,174,032 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Punjabi language audience comes from India.
| Country | Share |
|---|---|
| India | 48.4% |
| United States | 11.7% |
| Malaysia | 6.1% |
The strongest cross-interests of the Punjabi language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 3.61× | ||
| 02 | World Vision International | Politics & Society | 3.34× | ||
| 03 | Duvet | Home & Garden | 2.86× | ||
| 04 | WWE Intercontinental Championship | Sports | 2.72× | ||
| 05 | Real property | Home & Garden | 2.39× | ||
| 06 | Videography | Internet & Social Media | 2.32× | ||
| 07 | Spanish language | Politics & Society | 2.18× | ||
| 08 | Ramen | Food & Beverages | 2.13× | ||
| 09 | Image scanner | Technology & Electronics | 2.02× | ||
| 10 | Diplomacy | Politics & Society | 2.02× | ||
| 11 | OnePlus | Technology & Electronics | 1.71× | ||
| 12 | Kippah | Fashion & Accessoires | 1.70× | ||
| 13 | Altruism | Politics & Society | 1.61× | ||
| 14 | Immigration | Politics & Society | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.98× | |
| Social Media Usage | JOY | 0.89× | |
| Risk Appetite | THRILL | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.87× | |
| Social Media Usage | JOY | 0.89× | |
| Spirituality | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Punjabi language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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