Punjabi language Audience in United States
Punjabi language has an estimated audience of 4,375,613 people in United States. 47.4% are female, 52.6% are male, average age 36.2. Top brand affinities: Mathcore, Regional styles of Mexican music, Product design, Kona Grill, Google Home.
Top brand affinities include Mathcore, Regional styles of Mexican music, Product design, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Punjabi language audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Punjabi language fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 36.2 |
| Estimated audience size | 4,375,613 |
Audience persona
The typical Punjabi language fan in United States is balanced, around 36.2 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 18.06× | Music & Radio |
| Regional styles of Mexican music | 5.74× | Music & Radio |
| Product design | 3.9× | Business & Career |
| Kona Grill | 20× | Food & Beverages |
| Google Home | 11.64× | Technology & Electronics |
| Electrolyte | 5.69× | Health |
| The Historian | 16.48× | Literature |
| Jeep Wagoneer | 5.97× | Cars & Mobility |
| Isometric exercise | 8.97× | Sports |
| UK garage | 4.71× | Music & Radio |
| Emigrate (band) | 7.59× | Music & Radio |
| Natural rubber | 1.68× | Cars & Mobility |
| Eurail | 16.57× | Cars & Mobility |
| Stamp collecting | 3.55× | Home & Garden |
| Fairy godmother | 5.45× | Literature |
| Historic site | 3.11× | Arts & Culture |
| Pro-Ject | 2.88× | Music & Radio |
| 3D printing | 1.73× | Technology & Electronics |
| Jesse Plemons | 2.34× | Movies & TV |
| Bank account | 1.67× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.45 |
| Luxury Orientation | PREMIUM | 2.2 |
| Community Orientation | OPEN | 1.74 |
| Patriotism | CONSERVATISM | 1.72 |
| LGBTQ+ Identity | OPEN | 1.61 |
| Pet Ownership | JOY | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 48.4% |
| United States | 11.7% |
| Malaysia | 6.1% |
See Punjabi language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Punjabi language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.