Punjabi language Audience in United States
Punjabi language has an estimated audience of 4,375,613 people in United States. 47.4% are female, 52.6% are male, average age 36.2. Top brand affinities: AccuWeather, StubHub, Indeed.com, DocuSign, OpenTable.
Top brand affinities include AccuWeather, StubHub, Indeed.com, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the Punjabi language audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Punjabi language fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 36.2 |
| Estimated audience size | 4,375,613 |
Audience persona
The typical Punjabi language fan in United States is balanced, around 36.2 years old, with strong Risk Appetite tendencies and a notable affinity for AccuWeather.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| Indeed.com | 5.87× | Business & Career |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.66× | Internet & Social Media |
| Horoscope | 11.63× | Health |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Google Maps | 4.66× | Internet & Social Media |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.61× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
| Cotton On | 15.99× | Fashion & Accessoires |
| Term life insurance | 17.91× | Business & Career |
| Orange | 17.89× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.45 |
| Luxury Orientation | PREMIUM | 2.2 |
| Community Orientation | OPEN | 1.74 |
| Patriotism | CONSERVATISM | 1.72 |
| LGBTQ+ Identity | OPEN | 1.61 |
| Pet Ownership | JOY | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 48.4% |
| United States | 11.7% |
| Malaysia | 6.1% |
See Punjabi language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Punjabi language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.