Arab cuisine Audience in United States

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Arab cuisine has an estimated audience of 1,471,305 people in United States. 56.6% are female, 43.4% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Arabic pop music, Gulf Arabic, Syrian cuisine, American University of Beirut, Iraqi cuisine.

The average Arab cuisine fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Arabic pop music, Gulf Arabic, Syrian cuisine, with strongest over-indexing on Arabic pop music (68× the country average). Demographically, the Arab cuisine audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Arab cuisine fans

Demographic split for Arab cuisine audience in United States
MetricValue
Female56.6%
Male43.4%
Average age38.9
Estimated audience size1,471,305

Audience persona

The typical Arab cuisine fan in United States is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Arabic pop music.

Top regions in United States

Top regions ranked by reach for Arab cuisine in United States
RegionReachAffinity
California256,6251.59×
Texas194,5611.54×
Florida148,8371.49×
Michigan120,7753.14×
New York108,1991.32×
Illinois90,4471.85×
Ohio58,6861.29×
North Carolina49,3871.12×
Arizona48,4281.61×
New Jersey47,5731.27×
Pennsylvania47,5020.96×
Virginia47,1571.32×
Georgia45,5681.01×
Washington31,7931.08×
Tennessee30,7601.04×
Massachusetts26,8870.93×
Indiana26,5570.99×
Maryland24,3130.96×
Louisiana23,0261.21×
Missouri22,9650.97×
Alabama22,3701.09×
Minnesota21,1341×
Kentucky21,0611.14×
Colorado20,8020.9×
Wisconsin20,3480.92×
Oregon17,8411.06×
Nevada15,6971.1×
South Carolina15,5300.7×
Utah15,3611.17×
Connecticut12,7070.86×
Oklahoma12,6670.78×
Mississippi10,0530.83×
Kansas9,3910.81×
Arkansas8,7530.72×
Nebraska8,6471.17×
Iowa7,5660.62×
New Mexico5,9110.8×
Idaho5,7350.78×
Washington, District of Columbia4,6091.04×
Hawaii4,3630.69×
West Virginia3,9020.57×
Rhode Island3,8040.81×
New Hampshire3,0340.52×
Maine2,9720.56×
Delaware2,9370.72×
Montana2,3430.57×
Alaska1,6450.52×
North Dakota1,6080.53×
South Dakota1,3690.4×
Vermont1,3330.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arab cuisine audience
BrandAffinityCategory
Arabic pop music68×Music & Radio
Gulf Arabic45.67×Travel & Leisure
Syrian cuisine74.45×Food & Beverages
American University of Beirut111×Business & Career
Iraqi cuisine63.85×Food & Beverages
Israeli cuisine57.34×Food & Beverages
BBC Arabic108.09×Movies & TV
Arabic coffee33.23×Food & Beverages
Baghdad Governorate63.7×Travel & Leisure
Golshifteh Farahani60×Movies & TV
Egyptian Arabic24.41×Politics & Society
Lebanese American University100×Business & Career
Music of Afghanistan72.98×Music & Radio
Lebanese cuisine40.28×Food & Beverages
Varieties of Arabic45.28×Politics & Society
University of Baghdad45.33×Business & Career
Maghrebi Arabic77.36×Politics & Society
Egypt national football team52.5×Sports
Orient - أورينت59.56×News
Eenadu20.31×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arab cuisine audience
TraitClusterScore
IndulgenceJOY1.92
Urban LifestyleOPEN1.9
Pet OwnershipJOY1.87
Community OrientationOPEN1.84
Price SensitivityPREMIUM1.67
TravellingTHRILL1.58

Worldwide distribution

Worldwide audience distribution share by country for Arab cuisine
CountryShare
United States8.5%
Egypt8.3%
Saudi Arabia7.0%

See Arab cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Arab cuisine have in United States?

Arab cuisine has an estimated audience of 1,471,305 people in United States, concentrated in California and Texas.

What is the gender split and age of Arab cuisine fans?

56.6% of Arab cuisine fans are female, 43.4% are male, with an average age of 38.9 years.

Which brands do Arab cuisine fans like most?

Arab cuisine fans show strongest brand affinity for Arabic pop music (68×), Gulf Arabic (45.67×), and Syrian cuisine (74.45×) over the country average.

Where do Arab cuisine fans live in United States?

Arab cuisine fans in United States are most concentrated in California (reach 256,625), Texas (reach 194,561), and Florida (reach 148,837). These three regions account for the largest share of the active audience.

What other brands do Arab cuisine fans also like?

Beyond Arab cuisine itself, the audience over-indexes on Gulf Arabic (45.67×), Syrian cuisine (74.45×), American University of Beirut (111×), and Iraqi cuisine (63.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arab cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.