Rascasse Audience Intelligence

Arab cuisine Audience in United States

A data profile of the people who buy, follow and care about Arab cuisine in United States — modelled from more than twelve digital signal sources. Arab cuisine has an estimated audience of 1,471,305 people in United States.

#44among Cuisine in United States#7362among Topic in United States#1064in Food & Beverages

The average Arab cuisine fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Arabic pop music, Gulf Arabic, Syrian cuisine, with strongest over-indexing on Arabic pop music (68× the country average).

Demographically, the Arab cuisine audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Individualism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arab cuisine fan in United States is more female, around 38.9 years old, with strong Individualism tendencies and a notable affinity for Arabic pop music.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arab cuisine profile in United States.

Audience size
1.5M
in United States
Gender
56.6%♀
43.4% male
Age
38.9
average years
Country rank
#18025
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arab cuisine fans

56.6% are female, 43.4% are male, average age 38.9.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Arab cuisine audience in United States
MetricValue
Female56.6%
Male43.4%
Average age38.9
Estimated audience size1,471,305
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Arab cuisine audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Arab cuisine audience comes from United States.

Worldwide audience distribution share by country for Arab cuisine
CountryShare
United States8.5%
Egypt8.3%
Saudi Arabia7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arab cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Arab cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K2.95×
02Illinois~80K1.70×
03Arizona~50K1.52×
04California~200K1.49×
05Texas~200K1.48×
06Florida~100K1.40×
07Ohio~60K1.31×
08Nebraska~10K1.31×
09Virginia~50K1.30×
10New York~100K1.22×
11Louisiana~20K1.22×
12New Jersey~50K1.21×
13Kentucky~20K1.19×
14Washington, District of Columbia~5K1.13×
15Alabama~20K1.09×
16Georgia~50K1.08×
17North Carolina~50K1.08×
18Tennessee~30K1.06×
19Utah~10K1.06×
20Washington~30K1.05×
21Oregon~20K1.05×
22Nevada~10K1.02×
23Indiana~30K0.99×
24Missouri~20K0.98×
25Minnesota~20K0.98×
26Pennsylvania~50K0.94×
27Massachusetts~30K0.93×
28Maryland~20K0.93×
29Wisconsin~20K0.92×
30Mississippi~10K0.92×
31New Mexico~7K0.90×
32Rhode Island~4K0.90×
33Kansas~10K0.89×
34Colorado~20K0.88×
35Connecticut~10K0.88×
36Oklahoma~10K0.85×
37Delaware~3K0.84×
38Alaska~3K0.83×
39Idaho~6K0.82×
40North Dakota~2K0.82×
41Vermont~2K0.82×
42Arkansas~10K0.81×
43Hawaii~5K0.80×
44Montana~3K0.80×
45South Carolina~20K0.79×
46Maine~4K0.79×
47South Dakota~3K0.79×
48West Virginia~5K0.77×
49Iowa~9K0.75×
50New Hampshire~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Arab cuisine, United States
0.72×1.00×2.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arab cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arab cuisine audience
#·InterestCategoryAffinity×
01American University of BeirutBusiness & Career111.00×
02BBC ArabicMovies & TV108.09×
03Lebanese American UniversityBusiness & Career100.00×
04Maghrebi ArabicPolitics & Society77.36×
05Syrian cuisineFood & Beverages74.45×
06Music of AfghanistanMusic & Radio72.98×
07Arabic pop musicMusic & Radio68.00×
08Iraqi cuisineFood & Beverages63.85×
09Baghdad GovernorateTravel & Leisure63.70×
10Algeria national football teamSports63.22×
11Golshifteh FarahaniMovies & TV60.00×
12Israeli cuisineFood & Beverages57.34×
13Egypt national football teamSports52.50×
14Gulf ArabicTravel & Leisure45.67×
15University of BaghdadBusiness & Career45.33×
16Varieties of ArabicPolitics & Society45.28×
17Lebanese cuisineFood & Beverages40.28×
18Arabic coffeeFood & Beverages33.23×
19Egyptian ArabicPolitics & Society24.41×
20EenaduNews20.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arab cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arab cuisine audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.30×
IndulgenceJOY2.27×
TravellingTHRILL2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arab cuisine audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.10×
CreativityOPEN1.11×
ExtroversionTHRILL1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arab cuisine have in United States?

Arab cuisine has an estimated audience of 1,471,305 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Arab cuisine fans?

56.6% of Arab cuisine fans are female, 43.4% are male, with an average age of 38.9 years.

03

Which brands do Arab cuisine fans like most?

Arab cuisine fans show strongest brand affinity for Arabic pop music (68×), Gulf Arabic (45.67×), and Syrian cuisine (74.45×) over the country average.

04

Where do Arab cuisine fans live in United States?

Arab cuisine fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Arab cuisine fans also like?

Beyond Arab cuisine itself, the audience over-indexes on Gulf Arabic (45.67×), Syrian cuisine (74.45×), American University of Beirut (111×), and Iraqi cuisine (63.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Arab cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arab cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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