Rascasse Audience Intelligence

Iraqi cuisine Audience in United States

A data profile of the people who buy, follow and care about Iraqi cuisine in United States — modelled from more than twelve digital signal sources. Iraqi cuisine has an estimated audience of 806,447 people in United States.

#60among Cuisine in United States#9496among Topic in United States#1522in Food & Beverages

The average Iraqi cuisine fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Michigan.

Top brand affinities include Arab cuisine, Lebanese cuisine, The Dubai Mall, with strongest over-indexing on Arab cuisine (63.85× the country average).

Demographically, the Iraqi cuisine audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iraqi cuisine fan in United States is more female, around 41.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Arab cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iraqi cuisine profile in United States.

Audience size
806K
in United States
Gender
56.3%♀
43.7% male
Age
41.6
average years
Country rank
#27326
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iraqi cuisine fans

56.3% are female, 43.7% are male, average age 41.6.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Iraqi cuisine audience in United States
MetricValue
Female56.3%
Male43.7%
Average age41.6
Estimated audience size806,447
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Iraqi cuisine audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4921%
50+27%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Iraqi cuisine audience comes from United States.

Worldwide audience distribution share by country for Iraqi cuisine
CountryShare
Iraq11.6%
United States10.0%
India7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iraqi cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Iraqi cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~60K3.04×
02Oregon~20K1.88×
03Washington~30K1.70×
04Arizona~30K1.67×
05Texas~100K1.60×
06Virginia~30K1.39×
07California~100K1.29×
08Nebraska~5K1.28×
09Maine~4K1.24×
10Illinois~30K1.21×
11Washington, District of Columbia~3K1.15×
12Missouri~10K1.11×
13Kentucky~10K1.08×
14Idaho~4K1.08×
15Massachusetts~20K1.06×
16Utah~7K1.03×
17Colorado~10K1.02×
18Nevada~8K1.02×
19Alaska~2K1.02×
20North Dakota~2K1.02×
21Vermont~1K1.02×
22Minnesota~10K0.98×
23South Dakota~2K0.98×
24Montana~2K0.96×
25Kansas~6K0.93×
26New York~40K0.92×
27West Virginia~3K0.92×
28New Hampshire~3K0.92×
29Rhode Island~2K0.92×
30Delaware~2K0.92×
31Tennessee~10K0.90×
32New Mexico~4K0.90×
33Maryland~10K0.89×
34Hawaii~3K0.89×
35Pennsylvania~20K0.88×
36Georgia~20K0.88×
37New Jersey~20K0.86×
38Oklahoma~8K0.86×
39Connecticut~7K0.86×
40Mississippi~6K0.86×
41Arkansas~6K0.85×
42Iowa~6K0.84×
43Ohio~20K0.83×
44Indiana~10K0.81×
45Wisconsin~10K0.80×
46Louisiana~8K0.80×
47South Carolina~9K0.77×
48Alabama~9K0.77×
49North Carolina~20K0.73×
50Florida~40K0.69×
Fig. 06

Affinity by region

Affinity by region — Iraqi cuisine, United States
0.69×1.00×3.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iraqi cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iraqi cuisine audience
#·InterestCategoryAffinity×
01Arab cuisineFood & Beverages63.85×
02Lebanese cuisineFood & Beverages63.68×
03The Dubai MallFashion & Accessoires50.95×
04BMW 1 SeriesCars & Mobility20.00×
05Chiwetel EjioforMovies & TV14.22×
06Turkish cuisineFood & Beverages12.18×
07LebanonTravel & Leisure9.07×
08The VoiceMovies & TV7.36×
09Chat roomInternet & Social Media7.12×
10HypermarketShopping5.17×
11Mineral waterFood & Beverages4.81×
12Street foodFood & Beverages4.23×
13Renewable energyBusiness & Career4.21×
14Sustainable energyHome & Garden4.18×
15Microwave ovenHome & Garden4.13×
16Discount storesShopping3.58×
17FedExBusiness & Career3.03×
18Pizza HutFood & Beverages2.68×
19Mortgage loansBusiness & Career2.36×
20AirbnbTravel & Leisure2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iraqi cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iraqi cuisine audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.34×
Convenience OrientationPREMIUM2.14×
Quality AwarenessPREMIUM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iraqi cuisine audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
CreativityOPEN0.86×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iraqi cuisine have in United States?

Iraqi cuisine has an estimated audience of 806,447 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Iraqi cuisine fans?

56.3% of Iraqi cuisine fans are female, 43.7% are male, with an average age of 41.6 years.

03

Which brands do Iraqi cuisine fans like most?

Iraqi cuisine fans show strongest brand affinity for Arab cuisine (63.85×), Lebanese cuisine (63.68×), and The Dubai Mall (50.95×) over the country average.

04

Where do Iraqi cuisine fans live in United States?

Iraqi cuisine fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Michigan (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Iraqi cuisine fans also like?

Beyond Iraqi cuisine itself, the audience over-indexes on Lebanese cuisine (63.68×), The Dubai Mall (50.95×), Lebanon (9.07×), and Discount stores (3.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Iraqi cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Iraqi cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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