Turkish cuisine Audience in United States

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Turkish cuisine has an estimated audience of 2,942,964 people in United States. 62.9% are female, 37.1% are male, average age 40.5. Top regions: California, New York, Texas. Top brand affinities: Golshifteh Farahani, Music of Afghanistan, Gulf Arabic, Arabic pop music, Food and drink.

The average Turkish cuisine fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Golshifteh Farahani, Music of Afghanistan, Gulf Arabic, with strongest over-indexing on Golshifteh Farahani (43.58× the country average). Demographically, the Turkish cuisine audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Turkish cuisine fans

Demographic split for Turkish cuisine audience in United States
MetricValue
Female62.9%
Male37.1%
Average age40.5
Estimated audience size2,942,964

Audience persona

The typical Turkish cuisine fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Golshifteh Farahani.

Top regions in United States

Top regions ranked by reach for Turkish cuisine in United States
RegionReachAffinity
California463,8891.43×
New York373,2492.27×
Texas349,3891.38×
Florida320,1581.61×
New Jersey159,4622.13×
Illinois125,2741.28×
Pennsylvania116,2231.17×
Virginia100,8031.41×
Georgia97,8311.08×
North Carolina92,6831.05×
Ohio86,8770.96×
Washington86,4941.47×
Massachusetts84,7161.46×
Michigan80,3921.04×
Maryland64,2981.27×
Tennessee56,1480.95×
Indiana51,2770.95×
Colorado47,0391.01×
Oregon46,8881.39×
Connecticut45,0831.53×
Missouri41,0390.87×
Minnesota39,7840.94×
South Carolina38,6780.87×
Wisconsin37,5870.85×
Nevada31,0631.09×
Kentucky29,7570.81×
Oklahoma27,4430.84×
Louisiana26,9050.71×
Utah22,5110.85×
Arkansas21,4190.88×
Kansas17,5850.76×
Iowa17,5540.72×
Washington, District of Columbia15,7901.79×
Mississippi14,1860.59×
Hawaii12,9781.03×
Nebraska12,5220.85×
New Mexico11,9930.81×
New Hampshire10,7910.93×
Idaho10,4420.71×
Delaware8,8381.09×
West Virginia8,6540.63×
Rhode Island8,3080.89×
Maine7,7530.74×
Montana5,4710.67×
Vermont5,1921×
North Dakota4,7270.78×
South Dakota3,5670.52×
Wyoming3,2670.75×
Arizona2,8710.05×
Alabama1,5620.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Turkish cuisine audience
BrandAffinityCategory
Golshifteh Farahani43.58×Movies & TV
Music of Afghanistan52.65×Music & Radio
Gulf Arabic15.82×Travel & Leisure
Arabic pop music20.57×Music & Radio
Food and drink1.7×Food & Beverages
Shohreh Aghdashloo28.22×Movies & TV
Cuisine2.11×Food & Beverages
Beauty1.75×Beauty & Wellness
Online shopping1.71×Shopping
South African cuisine24.83×Food & Beverages
Baghdad Governorate26.64×Travel & Leisure
Movies1.51×Movies & TV
University of Baghdad20.82×Business & Career
United States1.61×Travel & Leisure
Alcoholic beverages1.78×Food & Beverages
Turkey national football team32.04×Sports
Shawl9.5×Fashion & Accessoires
Burlington3.21×Fashion & Accessoires
Outdoor recreation1.52×Sports
Shoes1.74×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Turkish cuisine audience
TraitClusterScore
IndulgenceJOY2
Design AffinityPREMIUM1.9
Urban LifestyleOPEN1.89
TravellingTHRILL1.8
Healthy LifestyleBALANCE1.71
Convenience OrientationPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Turkish cuisine
CountryShare
United States12.7%
Turkey8.0%
Germany6.5%

See Turkish cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Turkish cuisine have in United States?

Turkish cuisine has an estimated audience of 2,942,964 people in United States, concentrated in California and New York.

What is the gender split and age of Turkish cuisine fans?

62.9% of Turkish cuisine fans are female, 37.1% are male, with an average age of 40.5 years.

Which brands do Turkish cuisine fans like most?

Turkish cuisine fans show strongest brand affinity for Golshifteh Farahani (43.58×), Music of Afghanistan (52.65×), and Gulf Arabic (15.82×) over the country average.

Where do Turkish cuisine fans live in United States?

Turkish cuisine fans in United States are most concentrated in California (reach 463,889), New York (reach 373,249), and Texas (reach 349,389). These three regions account for the largest share of the active audience.

What other brands do Turkish cuisine fans also like?

Beyond Turkish cuisine itself, the audience over-indexes on Music of Afghanistan (52.65×), Gulf Arabic (15.82×), Arabic pop music (20.57×), and Food and drink (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Turkish cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.