Rascasse Audience Intelligence

Turkish cuisine Audience in United States

A data profile of the people who buy, follow and care about Turkish cuisine in United States — modelled from more than twelve digital signal sources. Turkish cuisine has an estimated audience of 2,942,964 people in United States.

#31among Cuisine in United States#5172among Topic in United States#653in Food & Beverages

The average Turkish cuisine fan in United States is 40.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Golshifteh Farahani, Music of Afghanistan, Gulf Arabic, with strongest over-indexing on Golshifteh Farahani (43.58× the country average).

Demographically, the Turkish cuisine audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Turkish cuisine fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Golshifteh Farahani.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Turkish cuisine profile in United States.

Audience size
2.9M
in United States
Gender
62.9%♀
37.1% male
Age
40.5
average years
Country rank
#10476
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Turkish cuisine fans

62.9% are female, 37.1% are male, average age 40.5.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Turkish cuisine audience in United States
MetricValue
Female62.9%
Male37.1%
Average age40.5
Estimated audience size2,942,964
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Turkish cuisine audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Turkish cuisine audience comes from United States.

Worldwide audience distribution share by country for Turkish cuisine
CountryShare
United States12.7%
Turkey8.0%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Turkish cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Turkish cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K5.40×
02New York~600K3.90×
03New Jersey~200K2.08×
04Washington, District of Columbia~10K1.68×
05Florida~300K1.54×
06Connecticut~40K1.46×
07Washington~80K1.39×
08Massachusetts~80K1.38×
09California~400K1.33×
10Virginia~90K1.32×
11Texas~300K1.26×
12Maryland~60K1.22×
13Illinois~100K1.18×
14Pennsylvania~100K1.11×
15Delaware~9K1.08×
16Nevada~30K1.05×
17Vermont~5K1.03×
18Georgia~90K1.02×
19Michigan~80K1.01×
20Hawaii~10K1.01×
21North Carolina~90K0.98×
22Colorado~40K0.96×
23New Hampshire~10K0.95×
24Rhode Island~9K0.94×
25Tennessee~50K0.92×
26Ohio~80K0.91×
27Indiana~50K0.91×
28Minnesota~40K0.91×
29North Dakota~6K0.91×
30Arkansas~20K0.90×
31Alaska~6K0.90×
32Nebraska~10K0.88×
33New Mexico~10K0.87×
34South Carolina~40K0.86×
35Missouri~40K0.85×
36Utah~20K0.85×
37Wisconsin~40K0.84×
38Oklahoma~30K0.84×
39Maine~9K0.83×
40Montana~7K0.83×
41Kentucky~30K0.81×
42South Dakota~5K0.81×
43Idaho~10K0.80×
44Kansas~20K0.79×
45Iowa~20K0.78×
46West Virginia~10K0.78×
47Louisiana~30K0.75×
48Mississippi~20K0.72×
49Alabama~30K0.70×
50Arizona~40K0.58×
Fig. 06

Affinity by region

Affinity by region — Turkish cuisine, United States
0.58×1.00×5.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Turkish cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Turkish cuisine audience
#·InterestCategoryAffinity×
01Music of AfghanistanMusic & Radio52.65×
02Golshifteh FarahaniMovies & TV43.58×
03Turkey national football teamSports32.04×
04Shohreh AghdashlooMovies & TV28.22×
05Fenerbahçe S.K.Sports27.10×
06Baghdad GovernorateTravel & Leisure26.64×
07South African cuisineFood & Beverages24.83×
08University of BaghdadBusiness & Career20.82×
09Arabic pop musicMusic & Radio20.57×
10Arda GülerSports20.26×
11Gulf ArabicTravel & Leisure15.82×
12ShawlFashion & Accessoires9.50×
13BurlingtonFashion & Accessoires3.21×
14CuisineFood & Beverages2.11×
15Alcoholic beveragesFood & Beverages1.78×
16BeautyBeauty & Wellness1.75×
17Online shoppingShopping1.71×
18Food and drinkFood & Beverages1.70×
19United StatesTravel & Leisure1.61×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Turkish cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Turkish cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.73×
Luxury OrientationPREMIUM1.57×
Quality AwarenessPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Turkish cuisine audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.05×
Social Media UsageJOY1.07×
Risk AppetiteTHRILL1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Turkish cuisine have in United States?

Turkish cuisine has an estimated audience of 2,942,964 people in United States, concentrated in New York and California.

02

What is the gender split and age of Turkish cuisine fans?

62.9% of Turkish cuisine fans are female, 37.1% are male, with an average age of 40.5 years.

03

Which brands do Turkish cuisine fans like most?

Turkish cuisine fans show strongest brand affinity for Golshifteh Farahani (43.58×), Music of Afghanistan (52.65×), and Gulf Arabic (15.82×) over the country average.

04

Where do Turkish cuisine fans live in United States?

Turkish cuisine fans in United States are most concentrated in New York (reach ~600K), California (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Turkish cuisine fans also like?

Beyond Turkish cuisine itself, the audience over-indexes on Music of Afghanistan (52.65×), Gulf Arabic (15.82×), Arabic pop music (20.57×), and Food and drink (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Turkish cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Turkish cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →