Rascasse Audience Intelligence

Shawl Audience in United States

A data profile of the people who buy, follow and care about Shawl in United States — modelled from more than twelve digital signal sources. Shawl has an estimated audience of 3,784,475 people in United States.

#4461among Topic in United States#419in Fashion & Accessoires

The average Shawl fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Davis Cup, Astro (Malaysian satellite television), Algeria, with strongest over-indexing on Davis Cup (20.53× the country average).

Demographically, the Shawl audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Spirituality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shawl fan in United States is more female, around 38.0 years old, with strong Spirituality tendencies and a notable affinity for Davis Cup.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shawl profile in United States.

Audience size
3.8M
in United States
Gender
75.2%♀
24.8% male
Age
38.0
average years
Country rank
#8424
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shawl fans

75.2% are female, 24.8% are male, average age 38.0.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Shawl audience in United States
MetricValue
Female75.2%
Male24.8%
Average age38.0
Estimated audience size3,784,475
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Shawl audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Shawl audience comes from United States.

Worldwide audience distribution share by country for Shawl
CountryShare
Indonesia9.8%
Turkey9.2%
United States8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shawl audience in United States is strongest.

Fig. 05

Top regions by affinity

Shawl fans by region: top regions in United States
#RegionReachAffinity×
01California~500K1.28×
02Hawaii~20K1.23×
03New York~300K1.22×
04Washington~90K1.15×
05Texas~400K1.14×
06Massachusetts~80K1.13×
07Alaska~9K1.13×
08Connecticut~40K1.11×
09Oregon~50K1.10×
10New Jersey~100K1.09×
11Virginia~100K1.09×
12Georgia~100K1.06×
13Illinois~100K1.05×
14Oklahoma~40K1.04×
15Nevada~40K1.04×
16New Hampshire~20K1.03×
17Washington, District of Columbia~10K1.03×
18Florida~300K1.02×
19North Carolina~100K1.02×
20Maryland~70K1.02×
21Kansas~30K1.02×
22Louisiana~50K1.01×
23Maine~10K1.01×
24Rhode Island~10K1.01×
25Utah~30K1.00×
26Arizona~80K0.99×
27Minnesota~50K0.99×
28Arkansas~30K0.99×
29Vermont~7K0.99×
30Michigan~100K0.97×
31Idaho~20K0.97×
32Nebraska~20K0.97×
33Pennsylvania~100K0.96×
34New Mexico~20K0.95×
35South Dakota~8K0.95×
36North Dakota~7K0.95×
37Colorado~60K0.93×
38Wisconsin~50K0.93×
39Iowa~30K0.93×
40Missouri~60K0.92×
41Tennessee~70K0.91×
42South Carolina~50K0.91×
43Kentucky~40K0.91×
44Montana~10K0.91×
45Indiana~60K0.90×
46Alabama~50K0.90×
47Ohio~100K0.89×
48West Virginia~20K0.88×
49Mississippi~30K0.87×
50Delaware~9K0.86×
Fig. 06

Affinity by region

Affinity by region — Shawl, United States
0.86×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shawl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shawl audience
#·InterestCategoryAffinity×
01AlgeriaTravel & Leisure23.38×
02TunisiaTravel & Leisure22.41×
03Cat StevensMusic & Radio21.67×
04Davis CupSports20.53×
05Astro (Malaysian satellite television)Movies & TV19.85×
06Toko BajuShopping16.89×
07BawalFashion & Accessoires16.72×
08LazadaFashion & Accessoires16.65×
09KuwaitTravel & Leisure13.68×
10MoroccoTravel & Leisure13.31×
11DC ShoesFashion & Accessoires11.73×
12Venus WilliamsSports11.04×
13BangladeshTravel & Leisure9.57×
14SkateparkSports8.62×
15SkateboardSports5.96×
16San Antonio SpursSports5.65×
17LeBron JamesSports4.82×
18Los Angeles LakersSports4.22×
19RedditInternet & Social Media2.69×
20SpotifyInternet & Social Media2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shawl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shawl audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.06×
SustainabilityBALANCE1.96×
Luxury OrientationPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shawl audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.86×
Family OrientationCONSERVATISM0.92×
Community OrientationOPEN1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shawl have in United States?

Shawl has an estimated audience of 3,784,475 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shawl fans?

75.2% of Shawl fans are female, 24.8% are male, with an average age of 38.0 years.

03

Which brands do Shawl fans like most?

Shawl fans show strongest brand affinity for Davis Cup (20.53×), Astro (Malaysian satellite television) (19.85×), and Algeria (23.38×) over the country average.

04

Where do Shawl fans live in United States?

Shawl fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Shawl fans also like?

Beyond Shawl itself, the audience over-indexes on Astro (Malaysian satellite television) (19.85×), Algeria (23.38×), Los Angeles Lakers (4.22×), and LeBron James (4.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Shawl audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shawl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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