Shawl Audience in United States

Shawl logo

Shawl has an estimated audience of 3,784,475 people in United States. 75.2% are female, 24.8% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Davis Cup, Astro (Malaysian satellite television), Algeria, Los Angeles Lakers, LeBron James.

The average Shawl fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Davis Cup, Astro (Malaysian satellite television), Algeria, with strongest over-indexing on Davis Cup (20.53× the country average). Demographically, the Shawl audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Shawl fans

Demographic split for Shawl audience in United States
MetricValue
Female75.2%
Male24.8%
Average age38.0
Estimated audience size3,784,475

Audience persona

The typical Shawl fan in United States is more female, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for Davis Cup.

Top regions in United States

Top regions ranked by reach for Shawl in United States
RegionReachAffinity
California559,0421.34×
Texas371,4991.14×
Florida281,3091.1×
New York269,2391.27×
Illinois139,5781.11×
Georgia129,0181.11×
Pennsylvania122,5520.96×
North Carolina117,1121.03×
New Jersey108,8811.13×
Ohio105,5720.91×
Virginia105,4921.14×
Michigan99,5891.01×
Washington92,2081.21×
Massachusetts88,4041.19×
Arizona77,3721×
Tennessee69,2670.91×
Maryland68,5811.05×
Indiana63,3220.92×
Colorado57,2930.96×
Missouri56,4080.92×
Minnesota54,5711.01×
Wisconsin52,4970.92×
South Carolina52,0130.91×
Louisiana49,7911.02×
Oregon49,5361.14×
Alabama45,9150.87×
Kentucky43,0260.91×
Connecticut42,7561.13×
Oklahoma41,6210.99×
Nevada38,8391.06×
Utah33,6730.99×
Arkansas30,3830.97×
Kansas28,9150.97×
Iowa28,6320.92×
Mississippi25,5850.82×
Hawaii20,0581.23×
Idaho18,2110.96×
Nebraska17,5200.92×
New Mexico17,3850.92×
New Hampshire15,6721.05×
West Virginia14,4940.82×
Maine13,3670.99×
Washington, District of Columbia12,2801.08×
Rhode Island11,5750.96×
Montana8,5780.82×
Alaska8,4421.04×
Delaware8,4080.81×
South Dakota7,6340.87×
Vermont6,5360.98×
North Dakota6,4420.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shawl audience
BrandAffinityCategory
Davis Cup20.53×Sports
Astro (Malaysian satellite television)19.85×Movies & TV
Algeria23.38×Travel & Leisure
Los Angeles Lakers4.22×Sports
LeBron James4.82×Sports
Morocco13.31×Travel & Leisure
Lazada16.65×Fashion & Accessoires
Skatepark8.62×Sports
Manu Ginóbili35.49×Sports
Kuwait13.68×Travel & Leisure
Tunisia22.41×Travel & Leisure
Bangladesh9.57×Travel & Leisure
Venus Williams11.04×Sports
Spotify2.22×Internet & Social Media
Reddit2.69×Internet & Social Media
Cat Stevens21.67×Music & Radio
San Antonio Spurs5.65×Sports
Bawal16.72×Fashion & Accessoires
DC Shoes11.73×Fashion & Accessoires
Skateboard5.96×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shawl audience
TraitClusterScore
Design AffinityPREMIUM2.18
CreativityOPEN1.71
Price SensitivityPREMIUM1.62
LGBTQ+ IdentityOPEN1.6
Quality AwarenessPREMIUM1.58
SustainabilityBALANCE1.54

Worldwide distribution

Worldwide audience distribution share by country for Shawl
CountryShare
Indonesia9.8%
Turkey9.2%
United States8.3%

See Shawl audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Shawl have in United States?

Shawl has an estimated audience of 3,784,475 people in United States, concentrated in California and Texas.

What is the gender split and age of Shawl fans?

75.2% of Shawl fans are female, 24.8% are male, with an average age of 38.0 years.

Which brands do Shawl fans like most?

Shawl fans show strongest brand affinity for Davis Cup (20.53×), Astro (Malaysian satellite television) (19.85×), and Algeria (23.38×) over the country average.

Where do Shawl fans live in United States?

Shawl fans in United States are most concentrated in California (reach 559,042), Texas (reach 371,499), and Florida (reach 281,309). These three regions account for the largest share of the active audience.

What other brands do Shawl fans also like?

Beyond Shawl itself, the audience over-indexes on Astro (Malaysian satellite television) (19.85×), Algeria (23.38×), Los Angeles Lakers (4.22×), and LeBron James (4.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shawl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.