Lazada Audience in United States

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Lazada has an estimated audience of 2,216,249 people in United States. 60.5% are female, 39.5% are male, average age 29.8. Top regions: California, Texas, Florida. Top brand affinities: Myanmar, Johor Bahru, Birthday Gifts, Kebaya, Kuala Lumpur.

The average Lazada fan in United States is 29.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Myanmar, Johor Bahru, Birthday Gifts, with strongest over-indexing on Myanmar (27.71× the country average). Demographically, the Lazada audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Lazada fans

Demographic split for Lazada audience in United States
MetricValue
Female60.5%
Male39.5%
Average age29.8
Estimated audience size2,216,249

Audience persona

The typical Lazada fan in United States is more female, around 29.8 years old, with strong Design Affinity tendencies and a notable affinity for Myanmar.

Top regions in United States

Top regions ranked by reach for Lazada in United States
RegionReachAffinity
California651,6972.67×
Texas199,7051.05×
Florida154,4261.03×
New York139,4191.13×
Washington92,6342.08×
Arizona81,5381.8×
Illinois72,6010.98×
Virginia65,0821.21×
New Jersey61,9001.1×
Georgia58,3570.85×
Nevada47,4452.21×
North Carolina43,8260.66×
Pennsylvania41,4400.56×
Maryland38,4201.01×
Oregon38,0891.5×
Ohio35,9600.53×
Hawaii34,9563.67×
Michigan30,5840.53×
Massachusetts30,0070.69×
Tennessee30,0040.67×
Colorado27,0630.77×
Washington, District of Columbia26,3053.95×
Indiana23,0830.57×
Wisconsin21,0030.63×
Missouri20,6220.58×
Minnesota19,1470.6×
South Carolina19,0630.57×
Alabama17,4750.56×
Louisiana17,2710.6×
Oklahoma15,2460.62×
Utah14,9620.75×
Kentucky14,6430.53×
Connecticut14,5420.65×
Kansas14,4190.83×
Idaho13,8071.24×
Alaska13,4522.84×
Iowa11,7180.64×
Arkansas10,5040.58×
Mississippi9,1500.5×
New Mexico8,5500.77×
Nebraska7,8450.71×
Rhode Island6,3800.9×
New Hampshire5,4580.62×
West Virginia3,9900.39×
Maine3,8190.48×
Delaware3,3950.56×
Montana3,1340.51×
South Dakota2,9270.57×
North Dakota2,9150.64×
Vermont1,6670.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lazada audience
BrandAffinityCategory
Myanmar27.71×Travel & Leisure
Johor Bahru23.44×Travel & Leisure
Birthday Gifts4.62×Kids & Family
Kebaya5.02×Fashion & Accessoires
Kuala Lumpur4.53×Travel & Leisure
Bawal4.99×Fashion & Accessoires
Shah Alam9.67×Travel & Leisure
Toko Baju4.7×Shopping
Peninsular Malaysia7.09×Travel & Leisure
Bandung3.23×Travel & Leisure
Forest City8.38×Home & Garden
States and federal territories of Malaysia10.21×Travel & Leisure
Nip/Tuck4.14×Movies & TV
BBC Learning English6.24×Movies & TV
The Grocery9.89×Literature
Universiti Putra Malaysia7.66×Business & Career
Malay language1.73×Politics & Society
Jakarta1.71×Travel & Leisure
SCTV2.1×Movies & TV
Carabao (band)5.21×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lazada audience
TraitClusterScore
Design AffinityPREMIUM1.78
Luxury OrientationPREMIUM1.41
Quality AwarenessPREMIUM1.12
CreativityOPEN0.99
Pet OwnershipJOY0.94
Healthy LifestyleBALANCE0.9

Worldwide distribution

Worldwide audience distribution share by country for Lazada
CountryShare
Philippines20.8%
Indonesia14.7%
Thailand11.4%

See Lazada audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Lazada have in United States?

Lazada has an estimated audience of 2,216,249 people in United States, concentrated in California and Texas.

What is the gender split and age of Lazada fans?

60.5% of Lazada fans are female, 39.5% are male, with an average age of 29.8 years.

Which brands do Lazada fans like most?

Lazada fans show strongest brand affinity for Myanmar (27.71×), Johor Bahru (23.44×), and Birthday Gifts (4.62×) over the country average.

Where do Lazada fans live in United States?

Lazada fans in United States are most concentrated in California (reach 651,697), Texas (reach 199,705), and Florida (reach 154,426). These three regions account for the largest share of the active audience.

What other brands do Lazada fans also like?

Beyond Lazada itself, the audience over-indexes on Johor Bahru (23.44×), Birthday Gifts (4.62×), Kebaya (5.02×), and Kuala Lumpur (4.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lazada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.