Rascasse Audience Intelligence

Lazada Target Market in United States

A data profile of the people who buy, follow and care about Lazada in United States — modelled from more than twelve digital signal sources. Lazada has an estimated audience of 2,226,915 people in United States.

#1322among Brand in United States#594in Fashion & Accessoires

The average Lazada fan in United States is 29.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Myanmar, Johor Bahru, Birthday Gifts, with strongest over-indexing on Myanmar (27.71× the country average).

Demographically, the Lazada audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lazada fan in United States is more female, around 29.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Myanmar.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lazada profile in United States.

Audience size
2.2M
in United States
Gender
60.5%♀
39.5% male
Age
29.8
average years
Country rank
#13065
Brand in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lazada

60.5% are female, 39.5% are male, average age 29.8.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Lazada audience in United States
MetricValue
Female60.5%
Male39.5%
Average age29.8
Estimated audience size2,226,915
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Lazada audience in United States
Age bracketShare%
16-1949%
20-2920%
30-3913%
40-4910%
50+8%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Lazada audience comes from United States.

Worldwide audience distribution share by country for Lazada
CountryShare
Philippines20.0%
Indonesia14.2%
Thailand11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lazada audience in United States is strongest.

Fig. 05

Top regions by affinity

Lazada customers by region in United States
#RegionReachAffinity×
01Hawaii~30K3.47×
02Washington, District of Columbia~20K3.45×
03Alaska~10K2.54×
04California~600K2.45×
05Nevada~40K2.05×
06Washington~80K1.91×
07Arizona~70K1.61×
08Oregon~30K1.36×
09Idaho~10K1.12×
10Virginia~60K1.11×
11New York~100K1.10×
12Rhode Island~7K1.06×
13Florida~200K1.04×
14New Jersey~60K1.04×
15Maryland~40K1.01×
16Texas~200K0.99×
17Illinois~70K0.93×
18North Dakota~4K0.93×
19Louisiana~30K0.92×
20South Dakota~5K0.91×
21Kansas~20K0.88×
22Georgia~60K0.83×
23New Mexico~9K0.82×
24Utah~20K0.81×
25Nebraska~9K0.79×
26Colorado~30K0.78×
27Montana~5K0.77×
28Delaware~5K0.76×
29Vermont~3K0.75×
30New Hampshire~6K0.74×
31Iowa~10K0.73×
32Tennessee~30K0.71×
33Massachusetts~30K0.70×
34Connecticut~20K0.70×
35West Virginia~7K0.70×
36North Carolina~50K0.69×
37Oklahoma~20K0.69×
38Arkansas~10K0.69×
39Wisconsin~20K0.68×
40Maine~5K0.67×
41South Carolina~20K0.66×
42Minnesota~20K0.66×
43Mississippi~10K0.66×
44Kentucky~20K0.65×
45Missouri~20K0.64×
46Alabama~20K0.64×
47Indiana~20K0.61×
48Pennsylvania~50K0.60×
49Michigan~30K0.57×
50Ohio~40K0.56×
Fig. 06

Affinity by region

Affinity by region — Lazada, United States
0.56×1.00×3.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lazada audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lazada audience
#·InterestCategoryAffinity×
01MyanmarTravel & Leisure27.71×
02Johor BahruTravel & Leisure23.44×
03States and federal territories of MalaysiaTravel & Leisure10.21×
04The GroceryLiterature9.89×
05Shah AlamTravel & Leisure9.67×
06Forest CityHome & Garden8.38×
07Universiti Putra MalaysiaBusiness & Career7.66×
08Peninsular MalaysiaTravel & Leisure7.09×
09BBC Learning EnglishMovies & TV6.24×
10Carabao (band)Music & Radio5.21×
11KebayaFashion & Accessoires5.02×
12BawalFashion & Accessoires4.99×
13Toko BajuShopping4.70×
14Birthday GiftsKids & Family4.62×
15Kuala LumpurTravel & Leisure4.53×
16Nip/TuckMovies & TV4.14×
17BandungTravel & Leisure3.23×
18SCTVMovies & TV2.10×
19Malay languagePolitics & Society1.73×
20JakartaTravel & Leisure1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lazada audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lazada audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM0.87×
Social Media UsageJOY0.86×
TravellingTHRILL0.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lazada audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
PatriotismCONSERVATISM0.69×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lazada's target market in United States?

Lazada's target market in United States covers an estimated 2,226,915 people, concentrated in California and Texas.

02

What is the gender split and age of Lazada customers?

60.5% of the Lazada audience are female, 39.5% are male, with an average age of 29.8 years.

03

Which brands do Lazada fans like most?

Lazada fans show strongest brand affinity for Myanmar (27.71×), Johor Bahru (23.44×), and Birthday Gifts (4.62×) over the country average.

04

Where do Lazada fans live in United States?

Lazada fans in United States are most concentrated in California (reach ~600K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lazada fans also like?

Beyond Lazada itself, the audience over-indexes on Johor Bahru (23.44×), Birthday Gifts (4.62×), Kebaya (5.02×), and Kuala Lumpur (4.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lazada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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