Rascasse Audience Intelligence

Kuala Lumpur Audience in United States

A data profile of the people who buy, follow and care about Kuala Lumpur in United States — modelled from more than twelve digital signal sources. Kuala Lumpur has an estimated audience of 2,092,905 people in United States.

#200among City in United States#1065among POI in United States#1084in Travel & Leisure

The average Kuala Lumpur fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Astro (Malaysian satellite television), Hot (Israel), Malaysia, with strongest over-indexing on Astro (Malaysian satellite television) (66.1× the country average).

Demographically, the Kuala Lumpur audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Spirituality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kuala Lumpur fan in United States is more female, around 36.5 years old, with strong Spirituality tendencies and a notable affinity for Astro (Malaysian satellite television).

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kuala Lumpur profile in United States.

Audience size
2.1M
in United States
Gender
55.8%♀
44.2% male
Age
36.5
average years
Country rank
#13742
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kuala Lumpur fans

55.8% are female, 44.2% are male, average age 36.5.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Kuala Lumpur audience in United States
MetricValue
Female55.8%
Male44.2%
Average age36.5
Estimated audience size2,092,905
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Kuala Lumpur audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3917%
40-4917%
50+18%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Kuala Lumpur audience comes from United States.

Worldwide audience distribution share by country for Kuala Lumpur
CountryShare
Malaysia26.3%
Indonesia11.3%
United States7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kuala Lumpur audience in United States is strongest.

Fig. 05

Top regions by affinity

Kuala Lumpur fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.62×
02Hawaii~20K2.04×
03Washington~70K1.67×
04California~400K1.56×
05New York~200K1.54×
06Massachusetts~60K1.37×
07Virginia~70K1.32×
08Colorado~40K1.22×
09Illinois~80K1.21×
10Texas~200K1.20×
11Oregon~30K1.19×
12New Jersey~60K1.16×
13Alaska~5K1.13×
14Florida~200K1.09×
15Maryland~40K1.09×
16Utah~20K1.09×
17Nevada~20K1.08×
18Connecticut~20K1.06×
19Minnesota~30K1.01×
20Arizona~40K1.00×
21Vermont~4K1.00×
22Rhode Island~6K0.98×
23Georgia~60K0.93×
24New Hampshire~8K0.93×
25Maine~7K0.93×
26Kansas~10K0.90×
27North Carolina~60K0.89×
28Idaho~9K0.89×
29Montana~5K0.89×
30Pennsylvania~60K0.88×
31Wisconsin~30K0.88×
32New Mexico~9K0.86×
33Michigan~50K0.85×
34Nebraska~9K0.84×
35Missouri~30K0.81×
36Indiana~30K0.79×
37Oklahoma~20K0.79×
38Delaware~4K0.78×
39Tennessee~30K0.77×
40South Carolina~20K0.76×
41Iowa~10K0.75×
42North Dakota~3K0.75×
43Ohio~50K0.73×
44South Dakota~4K0.73×
45Louisiana~20K0.72×
46Arkansas~10K0.72×
47Kentucky~20K0.71×
48West Virginia~6K0.64×
49Alabama~20K0.63×
50Mississippi~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Kuala Lumpur, United States
0.58×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kuala Lumpur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kuala Lumpur audience
#·InterestCategoryAffinity×
01Astro (Malaysian satellite television)Movies & TV66.10×
02Damansara, SelangorTravel & Leisure53.58×
03KedahTravel & Leisure52.34×
04Shah AlamTravel & Leisure49.10×
05Penang IslandTravel & Leisure48.83×
06George Town, PenangTravel & Leisure47.39×
07Hot (Israel)Technology & Electronics42.65×
08LiberiaTravel & Leisure42.46×
09Johor BahruTravel & Leisure36.83×
10Sundanese languagePolitics & Society32.04×
11Malaysian languagePolitics & Society28.29×
12It CosmeticsBeauty & Wellness27.48×
13BawalFashion & Accessoires26.69×
14Malay languagePolitics & Society25.07×
15Bob EvansFood & Beverages21.60×
16MalaysiaTravel & Leisure17.93×
17ipsyShopping14.81×
18DailymotionMovies & TV12.74×
19BangladeshTravel & Leisure12.44×
20CaseyMusic & Radio5.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kuala Lumpur audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kuala Lumpur audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.56×
Luxury OrientationPREMIUM1.97×
Quality AwarenessPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kuala Lumpur audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.74×
Community OrientationOPEN0.84×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kuala Lumpur have in United States?

Kuala Lumpur has an estimated audience of 2,092,905 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kuala Lumpur fans?

55.8% of Kuala Lumpur fans are female, 44.2% are male, with an average age of 36.5 years.

03

Which brands do Kuala Lumpur fans like most?

Kuala Lumpur fans show strongest brand affinity for Astro (Malaysian satellite television) (66.1×), Hot (Israel) (42.65×), and Malaysia (17.93×) over the country average.

04

Where do Kuala Lumpur fans live in United States?

Kuala Lumpur fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kuala Lumpur fans also like?

Beyond Kuala Lumpur itself, the audience over-indexes on Hot (Israel) (42.65×), Malaysia (17.93×), Bob Evans (21.6×), and Malay language (25.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kuala Lumpur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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