Kuala Lumpur Audience in United States

Kuala Lumpur logo

Kuala Lumpur has an estimated audience of 2,092,905 people in United States. 55.8% are female, 44.2% are male, average age 36.5. Top regions: California, Texas, New York. Top brand affinities: Astro (Malaysian satellite television), Hot (Israel), Malaysia, Bob Evans, Malay language.

The average Kuala Lumpur fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Astro (Malaysian satellite television), Hot (Israel), Malaysia, with strongest over-indexing on Astro (Malaysian satellite television) (66.1× the country average). Demographically, the Kuala Lumpur audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Travelling, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Kuala Lumpur fans

Demographic split for Kuala Lumpur audience in United States
MetricValue
Female55.8%
Male44.2%
Average age36.5
Estimated audience size2,092,905

Audience persona

The typical Kuala Lumpur fan in United States is more female, around 36.5 years old, with strong Travelling tendencies and a notable affinity for Astro (Malaysian satellite television).

Top regions in United States

Top regions ranked by reach for Kuala Lumpur in United States
RegionReachAffinity
California382,4661.66×
Texas225,6881.25×
New York192,8211.65×
Florida159,8921.13×
Illinois88,6911.27×
Washington75,9611.81×
Virginia70,9851.39×
New Jersey62,9891.18×
Georgia62,2020.96×
Pennsylvania62,1690.88×
Massachusetts58,5421.42×
North Carolina57,1850.91×
Ohio47,8740.74×
Michigan47,6580.87×
Arizona43,2901.01×
Colorado41,5101.26×
Maryland38,9331.08×
Tennessee32,6780.78×
Minnesota30,0861×
Indiana29,4720.77×
Oregon28,9541.21×
Wisconsin27,4620.87×
Missouri27,1620.81×
Nevada22,2281.1×
South Carolina22,1070.7×
Connecticut21,0361×
Utah20,9041.12×
Hawaii19,5172.17×
Washington, District of Columbia17,8012.83×
Louisiana17,7670.66×
Oklahoma17,3610.75×
Kentucky17,0860.65×
Alabama16,5380.57×
Kansas15,7120.95×
Iowa12,2940.71×
Arkansas11,2810.65×
Idaho9,0270.86×
New Mexico8,2850.79×
Nebraska7,9130.75×
Mississippi7,7130.45×
New Hampshire7,0740.86×
Maine6,5460.87×
Rhode Island6,0380.91×
Alaska4,8461.08×
Montana4,7000.81×
West Virginia4,5660.47×
Delaware3,7810.65×
Vermont3,3220.9×
North Dakota2,5270.59×
South Dakota2,4850.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kuala Lumpur audience
BrandAffinityCategory
Astro (Malaysian satellite television)66.1×Movies & TV
Hot (Israel)42.65×Technology & Electronics
Malaysia17.93×Travel & Leisure
Bob Evans21.6×Food & Beverages
Malay language25.07×Politics & Society
George Town, Penang47.39×Travel & Leisure
It Cosmetics27.48×Beauty & Wellness
Liberia42.46×Travel & Leisure
Dailymotion12.74×Movies & TV
Bawal26.69×Fashion & Accessoires
Casey5.18×Music & Radio
Malaysian language28.29×Politics & Society
Bangladesh12.44×Travel & Leisure
Shah Alam49.1×Travel & Leisure
ipsy14.81×Shopping
Damansara, Selangor53.58×Travel & Leisure
Johor Bahru36.83×Travel & Leisure
Sundanese language32.04×Politics & Society
Penang Island48.83×Travel & Leisure
Kedah52.34×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kuala Lumpur audience
TraitClusterScore
TravellingTHRILL2.18
Early Adopter MentalityPOWER1.79
SpiritualityBALANCE1.68
MindfulnessBALANCE1.67
Sports ActivityPOWER1.47
Urban LifestyleOPEN1.46

Worldwide distribution

Worldwide audience distribution share by country for Kuala Lumpur
CountryShare
Malaysia26.3%
Indonesia11.4%
United States7.2%

See Kuala Lumpur audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Kuala Lumpur have in United States?

Kuala Lumpur has an estimated audience of 2,092,905 people in United States, concentrated in California and Texas.

What is the gender split and age of Kuala Lumpur fans?

55.8% of Kuala Lumpur fans are female, 44.2% are male, with an average age of 36.5 years.

Which brands do Kuala Lumpur fans like most?

Kuala Lumpur fans show strongest brand affinity for Astro (Malaysian satellite television) (66.1×), Hot (Israel) (42.65×), and Malaysia (17.93×) over the country average.

Where do Kuala Lumpur fans live in United States?

Kuala Lumpur fans in United States are most concentrated in California (reach 382,466), Texas (reach 225,688), and New York (reach 192,821). These three regions account for the largest share of the active audience.

What other brands do Kuala Lumpur fans also like?

Beyond Kuala Lumpur itself, the audience over-indexes on Hot (Israel) (42.65×), Malaysia (17.93×), Bob Evans (21.6×), and Malay language (25.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kuala Lumpur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.