George Town, Penang Audience in United States

George Town, Penang logo

George Town, Penang has an estimated audience of 741,642 people in United States. 48.3% are female, 51.7% are male, average age 36.2. Top regions: California, New York, Texas. Top brand affinities: Kendra Scott, Canterbury, New Zealand, Tulkarm, Cam Ward, UK garage.

The average George Town, Penang fan in United States is 36.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kendra Scott, Canterbury, New Zealand, Tulkarm, with strongest over-indexing on Kendra Scott (7.05× the country average). Demographically, the George Town, Penang audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Travelling, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of George Town, Penang fans

Demographic split for George Town, Penang audience in United States
MetricValue
Female48.3%
Male51.7%
Average age36.2
Estimated audience size741,642

Audience persona

The typical George Town, Penang fan in United States is balanced, around 36.2 years old, with strong Travelling tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for George Town, Penang in United States
RegionReachAffinity
California149,2061.83×
New York63,4341.53×
Texas51,6490.81×
Florida43,5800.87×
Washington32,5922.19×
Illinois24,0820.97×
Virginia20,9801.16×
Massachusetts20,2981.39×
Pennsylvania18,8180.75×
New Jersey18,5440.98×
Georgia17,3990.76×
North Carolina16,5290.74×
Oregon14,2661.68×
Arizona14,0960.93×
Colorado12,6001.08×
Ohio12,5980.55×
Michigan12,2070.63×
Maryland10,6660.84×
Minnesota9,8080.92×
Louisiana8,2460.86×
Tennessee8,0630.54×
Washington, District of Columbia7,9793.58×
Indiana7,6180.56×
Nevada7,5391.05×
Hawaii7,4472.34×
Wisconsin6,8200.61×
Missouri6,6750.56×
Utah6,6281×
South Carolina6,5160.58×
Connecticut5,6940.77×
Kentucky5,2870.57×
Oklahoma4,5450.55×
Alabama4,3300.42×
Iowa3,6150.59×
New Hampshire3,0741.05×
Mississippi2,8540.47×
Arkansas2,7460.45×
Kansas2,7200.47×
Idaho2,7190.73×
New Mexico2,6790.72×
West Virginia2,3560.68×
Alaska2,3511.48×
Maine2,3420.88×
Montana2,2201.08×
Nebraska2,0590.55×
South Dakota2,0231.18×
North Dakota1,9701.29×
Wyoming1,9061.73×
Rhode Island1,8740.79×
Vermont1,8441.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for George Town, Penang audience
BrandAffinityCategory
Kendra Scott7.05×Fashion & Accessoires
Canterbury, New Zealand161.95×Travel & Leisure
Tulkarm36.18×Travel & Leisure
Cam Ward6.98×Sports
UK garage7.32×Music & Radio
Nationality2.55×Politics & Society
Keenan Allen7.45×Sports
Kemper Amps29.98×Music & Radio
Electrolyte4.96×Health
Stamp collecting4.77×Home & Garden
Square foot gardening17.42×Home & Garden
Nebraska Cornhuskers football2.33×Sports
Isometric exercise5.56×Sports
Google Photos1.53×Technology & Electronics
Hebe4.01×Home & Garden
Kevin Murphy (screenwriter)9.11×Movies & TV
JDSU1.65×Business & Career
Justice1.55×Politics & Society
Layne Staley3.3×Music & Radio
Life of Pi4.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by George Town, Penang audience
TraitClusterScore
TravellingTHRILL1.58
ExtroversionTHRILL1.28
SpiritualityBALANCE1.22
PatriotismCONSERVATISM1.21
Family OrientationCONSERVATISM1.2
Urban LifestyleOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for George Town, Penang
CountryShare
Malaysia28.3%
Philippines21.8%
United States9.7%

See George Town, Penang audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does George Town, Penang have in United States?

George Town, Penang has an estimated audience of 741,642 people in United States, concentrated in California and New York.

What is the gender split and age of George Town, Penang fans?

48.3% of George Town, Penang fans are female, 51.7% are male, with an average age of 36.2 years.

Which brands do George Town, Penang fans like most?

George Town, Penang fans show strongest brand affinity for Kendra Scott (7.05×), Canterbury, New Zealand (161.95×), and Tulkarm (36.18×) over the country average.

Where do George Town, Penang fans live in United States?

George Town, Penang fans in United States are most concentrated in California (reach 149,206), New York (reach 63,434), and Texas (reach 51,649). These three regions account for the largest share of the active audience.

What other brands do George Town, Penang fans also like?

Beyond George Town, Penang itself, the audience over-indexes on Canterbury, New Zealand (161.95×), Tulkarm (36.18×), Cam Ward (6.98×), and UK garage (7.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for George Town, Penang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.