George Town, Penang Audience in United States

George Town, Penang has an estimated audience of 741,642 people in United States. 48.3% are female, 51.7% are male, average age 36.2. Top regions: California, New York, Texas. Top brand affinities: Bob Evans, Calgary Stampeders, Autism Awareness, Diabetes mellitus awareness, Kuala Lumpur.

The average George Town, Penang fan in United States is 36.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bob Evans, Calgary Stampeders, Autism Awareness, with strongest over-indexing on Bob Evans (51.77× the country average). Demographically, the George Town, Penang audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Travelling, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of George Town, Penang fans

Demographic split for George Town, Penang audience in United States
MetricValue
Female48.3%
Male51.7%
Average age36.2
Estimated audience size741,642

Audience persona

The typical George Town, Penang fan in United States is balanced, around 36.2 years old, with strong Travelling tendencies and a notable affinity for Bob Evans.

Top regions in United States

Top regions ranked by reach for George Town, Penang in United States
RegionReachAffinity
California149,2061.83×
New York63,4341.53×
Texas51,6490.81×
Florida43,5800.87×
Washington32,5922.19×
Illinois24,0820.97×
Virginia20,9801.16×
Massachusetts20,2981.39×
Pennsylvania18,8180.75×
New Jersey18,5440.98×
Georgia17,3990.76×
North Carolina16,5290.74×
Oregon14,2661.68×
Arizona14,0960.93×
Colorado12,6001.08×
Ohio12,5980.55×
Michigan12,2070.63×
Maryland10,6660.84×
Minnesota9,8080.92×
Louisiana8,2460.86×
Tennessee8,0630.54×
Washington, District of Columbia7,9793.58×
Indiana7,6180.56×
Nevada7,5391.05×
Hawaii7,4472.34×
Wisconsin6,8200.61×
Missouri6,6750.56×
Utah6,6281×
South Carolina6,5160.58×
Connecticut5,6940.77×
Kentucky5,2870.57×
Oklahoma4,5450.55×
Alabama4,3300.42×
Iowa3,6150.59×
New Hampshire3,0741.05×
Mississippi2,8540.47×
Arkansas2,7460.45×
Kansas2,7200.47×
Idaho2,7190.73×
New Mexico2,6790.72×
West Virginia2,3560.68×
Alaska2,3511.48×
Maine2,3420.88×
Montana2,2201.08×
Nebraska2,0590.55×
South Dakota2,0231.18×
North Dakota1,9701.29×
Wyoming1,9061.73×
Rhode Island1,8740.79×
Vermont1,8441.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for George Town, Penang audience
BrandAffinityCategory
Bob Evans51.77×Food & Beverages
Calgary Stampeders161.95×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kuala Lumpur36.18×Travel & Leisure
Guest house50.61×Travel & Leisure
New Year's Eve12.47×Home & Garden
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Group buying20×Shopping
Income tax13.19×Business & Career
Torchy's Tacos13.02×Food & Beverages
China Eastern Airlines56.2×Travel & Leisure
Volaris10.51×Travel & Leisure
Planet Fitness3.02×Sports
Charles, Prince of Wales18.87×Politics & Society
Malaysia Airlines20×Travel & Leisure
Proton (automobile)19.9×Cars & Mobility
FC Bayern Munich4.55×Sports
OXXO29.98×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by George Town, Penang audience
TraitClusterScore
TravellingTHRILL1.58
ExtroversionTHRILL1.28
SpiritualityBALANCE1.22
PatriotismCONSERVATISM1.21
Family OrientationCONSERVATISM1.2
Urban LifestyleOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for George Town, Penang
CountryShare
Malaysia28.3%
Philippines21.8%
United States9.7%

See George Town, Penang audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does George Town, Penang have in United States?

George Town, Penang has an estimated audience of 741,642 people in United States, concentrated in California and New York.

What is the gender split and age of George Town, Penang fans?

48.3% of George Town, Penang fans are female, 51.7% are male, with an average age of 36.2 years.

Which brands do George Town, Penang fans like most?

George Town, Penang fans show strongest brand affinity for Bob Evans (51.77×), Calgary Stampeders (161.95×), and Autism Awareness (19.03×) over the country average.

Where do George Town, Penang fans live in United States?

George Town, Penang fans in United States are most concentrated in California (reach 149,206), New York (reach 63,434), and Texas (reach 51,649). These three regions account for the largest share of the active audience.

What other brands do George Town, Penang fans also like?

Beyond George Town, Penang itself, the audience over-indexes on Calgary Stampeders (161.95×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Kuala Lumpur (36.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for George Town, Penang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.