Rascasse Audience Intelligence

George Town, Penang Audience in United States

A data profile of the people who buy, follow and care about George Town, Penang in United States — modelled from more than twelve digital signal sources. George Town, Penang has an estimated audience of 741,642 people in United States.

#2741among POI in United States#2206in Travel & Leisure

The average George Town, Penang fan in United States is 36.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Bob Evans, Calgary Stampeders, New Year's Eve, with strongest over-indexing on Bob Evans (74.52× the country average).

Demographically, the George Town, Penang audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical George Town, Penang fan in United States is balanced, around 36.2 years old, with strong Family Orientation tendencies and a notable affinity for Bob Evans.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the George Town, Penang profile in United States.

Audience size
742K
in United States
Gender
48.3%♀
51.7% male
Age
36.2
average years
Country rank
#28826
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of George Town, Penang fans

48.3% are female, 51.7% are male, average age 36.2.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for George Town, Penang audience in United States
MetricValue
Female48.3%
Male51.7%
Average age36.2
Estimated audience size741,642
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the George Town, Penang audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3916%
40-4914%
50+20%
Fig. 04

Worldwide distribution

9.7%

of the worldwide George Town, Penang audience comes from United States.

Worldwide audience distribution share by country for George Town, Penang
CountryShare
Malaysia28.3%
Philippines21.8%
United States9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the George Town, Penang audience in United States is strongest.

Fig. 05

Top regions by affinity

George Town, Penang fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K2.48×
02Washington~30K1.93×
03California~100K1.71×
04Hawaii~5K1.71×
05Oregon~10K1.49×
06New York~60K1.42×
07Massachusetts~20K1.19×
08Alaska~2K1.10×
09Virginia~20K1.09×
10Vermont~1K1.08×
11Colorado~10K1.07×
12Minnesota~10K1.05×
13South Dakota~2K1.04×
14Montana~2K1.03×
15North Dakota~2K1.03×
16Idaho~4K1.02×
17Illinois~20K1.01×
18New Jersey~20K0.99×
19New Hampshire~3K0.99×
20Arizona~10K0.97×
21Nevada~7K0.97×
22Utah~6K0.97×
23Maine~3K0.97×
24Delaware~2K0.97×
25Rhode Island~2K0.96×
26New Mexico~4K0.95×
27West Virginia~3K0.94×
28Connecticut~7K0.93×
29Maryland~10K0.92×
30Nebraska~3K0.91×
31Mississippi~5K0.90×
32Louisiana~9K0.89×
33Arkansas~5K0.88×
34Kansas~5K0.88×
35Iowa~5K0.87×
36Florida~40K0.85×
37Wisconsin~10K0.85×
38Oklahoma~7K0.85×
39Texas~50K0.84×
40Kentucky~8K0.84×
41Georgia~20K0.83×
42South Carolina~9K0.83×
43Alabama~8K0.82×
44Pennsylvania~20K0.81×
45Indiana~10K0.81×
46North Carolina~20K0.80×
47Missouri~10K0.80×
48Tennessee~10K0.79×
49Michigan~20K0.78×
50Ohio~20K0.72×
Fig. 06

Affinity by region

Affinity by region — George Town, Penang, United States
0.72×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the George Town, Penang audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for George Town, Penang audience
#·InterestCategoryAffinity×
01Calgary StampedersSports206.95×
02Suria KLCCShopping92.65×
03Bob EvansFood & Beverages74.52×
04China Eastern AirlinesTravel & Leisure70.49×
05Guest houseTravel & Leisure70.17×
06Kuala LumpurTravel & Leisure47.39×
07Anjelica HustonMovies & TV20.00×
08Proton (automobile)Cars & Mobility20.00×
09Malaysia AirlinesTravel & Leisure20.00×
10New Year's EveHome & Garden19.76×
11Fuzzy's Taco ShopShopping18.41×
12TransUnionTechnology & Electronics15.48×
13Group buyingShopping15.47×
14Torchy's TacosFood & Beverages14.26×
15Nicholas HoultMovies & TV8.27×
16MalaysiaTravel & Leisure7.70×
17Hilton WorldwideTravel & Leisure7.07×
18Web serverTechnology & Electronics6.90×
197-ElevenShopping4.49×
20Planet FitnessSports3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the George Town, Penang audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by George Town, Penang audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.79×
SpiritualityBALANCE1.78×
PatriotismCONSERVATISM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by George Town, Penang audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Luxury OrientationPREMIUM0.80×
Design AffinityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does George Town, Penang have in United States?

George Town, Penang has an estimated audience of 741,642 people in United States, concentrated in California and New York.

02

What is the gender split and age of George Town, Penang fans?

48.3% of George Town, Penang fans are female, 51.7% are male, with an average age of 36.2 years.

03

Which brands do George Town, Penang fans like most?

George Town, Penang fans show strongest brand affinity for Bob Evans (74.52×), Calgary Stampeders (206.95×), and New Year's Eve (19.76×) over the country average.

04

Where do George Town, Penang fans live in United States?

George Town, Penang fans in United States are most concentrated in California (reach ~100K), New York (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do George Town, Penang fans also like?

Beyond George Town, Penang itself, the audience over-indexes on Calgary Stampeders (206.95×), New Year's Eve (19.76×), Kuala Lumpur (47.39×), and Guest house (70.17×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for George Town, Penang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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