Malaysia Airlines Audience in United States

Malaysia Airlines logo

Malaysia Airlines has an estimated audience of 1,274,696 people in United States. 50.1% are female, 49.9% are male, average age 36.9. Top regions: New York, California, Texas. Top brand affinities: Travel Agent (magazine), Hong Kong Airlines, Air Miles, Kuala Lumpur, Finnair.

The average Malaysia Airlines fan in United States is 36.9 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Travel Agent (magazine), Hong Kong Airlines, Air Miles, with strongest over-indexing on Travel Agent (magazine) (382.35× the country average). Demographically, the Malaysia Airlines audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Malaysia Airlines fans

Demographic split for Malaysia Airlines audience in United States
MetricValue
Female50.1%
Male49.9%
Average age36.9
Estimated audience size1,274,696

Audience persona

The typical Malaysia Airlines fan in United States is balanced, around 36.9 years old, with strong Quality Awareness tendencies and a notable affinity for Travel Agent (magazine).

Top regions in United States

Top regions ranked by reach for Malaysia Airlines in United States
RegionReachAffinity
New York351,9264.94×
California179,5961.28×
Texas114,4151.04×
Florida89,7691.04×
Illinois51,3321.21×
Virginia47,0751.52×
Pennsylvania40,6650.95×
Georgia36,5350.93×
New Jersey35,6611.1×
North Carolina35,4300.92×
Washington31,7741.24×
Massachusetts31,7541.26×
Ohio31,3730.8×
Tennessee30,8091.2×
Michigan27,6150.83×
Arizona24,9860.96×
Maryland21,2330.97×
Wisconsin19,4421.01×
Indiana18,4860.79×
Colorado18,4630.92×
Minnesota16,7520.92×
Oregon16,1251.1×
Missouri15,7110.76×
Alabama15,1140.85×
South Carolina13,7690.72×
Connecticut11,9740.94×
Louisiana11,7510.71×
Nevada11,3030.92×
Oklahoma11,1040.78×
Kentucky10,9280.68×
Utah9,4380.83×
Mississippi9,2390.88×
Arkansas7,7070.73×
Iowa7,7050.73×
Kansas7,4150.74×
New Mexico6,9281.08×
Washington, District of Columbia6,8481.79×
Hawaii6,0511.1×
Maine4,7271.04×
Nebraska4,6580.73×
New Hampshire4,5690.91×
Idaho4,2080.66×
Rhode Island3,9830.98×
West Virginia3,5440.6×
Alaska2,5180.92×
Delaware2,4850.71×
Montana2,3230.66×
Vermont1,8980.85×
South Dakota1,7670.6×
North Dakota1,5290.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malaysia Airlines audience
BrandAffinityCategory
Travel Agent (magazine)382.35×
Hong Kong Airlines379.34×Travel & Leisure
Air Miles373.51×Travel & Leisure
Kuala Lumpur89.09×Travel & Leisure
Finnair164.75×Travel & Leisure
Kuala Lumpur International Airport246.15×Travel & Leisure
Qatar Airways47.27×Travel & Leisure
Loire Valley56.92×Travel & Leisure
Final Destination14.07×Movies & TV
Austrian Airlines151.73×Travel & Leisure
Garuda Indonesia168.09×Travel & Leisure
Korean Air68.9×Travel & Leisure
Sheetz20×Cars & Mobility
British Airways30.82×Travel & Leisure
All Nippon Airways42.49×Travel & Leisure
Etihad Airways57.12×Travel & Leisure
Cathay Pacific43.64×Travel & Leisure
Burlington10.13×Fashion & Accessoires
Medan44.61×Travel & Leisure
EVA Air44.34×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malaysia Airlines audience
TraitClusterScore
Quality AwarenessPREMIUM7.05
Luxury OrientationPREMIUM5.13
TravellingTHRILL4.82
Early Adopter MentalityPOWER3.74
Design AffinityPREMIUM3.12
LGBTQ+ IdentityOPEN2.82

Worldwide distribution

Worldwide audience distribution share by country for Malaysia Airlines
CountryShare
Malaysia20.4%
Brazil10.7%
Australia6.5%

See Malaysia Airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Malaysia Airlines have in United States?

Malaysia Airlines has an estimated audience of 1,274,696 people in United States, concentrated in New York and California.

What is the gender split and age of Malaysia Airlines fans?

50.1% of Malaysia Airlines fans are female, 49.9% are male, with an average age of 36.9 years.

Which brands do Malaysia Airlines fans like most?

Malaysia Airlines fans show strongest brand affinity for Travel Agent (magazine) (382.35×), Hong Kong Airlines (379.34×), and Air Miles (373.51×) over the country average.

Where do Malaysia Airlines fans live in United States?

Malaysia Airlines fans in United States are most concentrated in New York (reach 351,926), California (reach 179,596), and Texas (reach 114,415). These three regions account for the largest share of the active audience.

What other brands do Malaysia Airlines fans also like?

Beyond Malaysia Airlines itself, the audience over-indexes on Hong Kong Airlines (379.34×), Air Miles (373.51×), Kuala Lumpur (89.09×), and Finnair (164.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malaysia Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.