Rascasse Audience Intelligence

Medan Audience in United States

A data profile of the people who buy, follow and care about Medan in United States — modelled from more than twelve digital signal sources. Medan has an estimated audience of 1,579,712 people in United States.

#240among City in United States#1393among POI in United States#1296in Travel & Leisure

The average Medan fan in United States is 34.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include byu basketball, Malaysia Airlines, Google Images, with strongest over-indexing on byu basketball (43.23× the country average).

Demographically, the Medan audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Medan fan in United States is balanced, around 34.2 years old, with strong Spirituality tendencies and a notable affinity for byu basketball.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medan profile in United States.

Audience size
1.6M
in United States
Gender
48.2%♀
51.8% male
Age
34.2
average years
Country rank
#17077
POI in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medan fans

48.2% are female, 51.8% are male, average age 34.2.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Medan audience in United States
MetricValue
Female48.2%
Male51.8%
Average age34.2
Estimated audience size1,579,712
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Medan audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3917%
40-4914%
50+13%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Medan audience comes from United States.

Worldwide audience distribution share by country for Medan
CountryShare
Indonesia29.1%
Malaysia10.1%
Japan8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medan audience in United States is strongest.

Fig. 05

Top regions by affinity

Medan fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.90×
02California~300K1.55×
03Washington~50K1.51×
04New York~100K1.44×
05Hawaii~8K1.23×
06Virginia~50K1.20×
07Alaska~4K1.14×
08Massachusetts~40K1.13×
09Oregon~20K1.11×
10Vermont~3K1.11×
11North Dakota~4K1.08×
12Colorado~30K1.07×
13Connecticut~20K1.05×
14South Dakota~4K1.05×
15Rhode Island~5K1.03×
16Montana~4K1.01×
17Delaware~4K1.00×
18New Hampshire~6K0.98×
19Maryland~30K0.97×
20Utah~10K0.97×
21Maine~5K0.97×
22Idaho~8K0.95×
23West Virginia~7K0.95×
24Minnesota~20K0.94×
25Nevada~10K0.94×
26New Mexico~7K0.94×
27New Jersey~40K0.93×
28Illinois~50K0.92×
29Kansas~10K0.92×
30Nebraska~7K0.92×
31Mississippi~10K0.91×
32Arkansas~10K0.90×
33Iowa~10K0.88×
34Georgia~40K0.87×
35Arizona~30K0.87×
36Oklahoma~20K0.87×
37Texas~100K0.86×
38Wisconsin~20K0.86×
39Kentucky~20K0.86×
40Louisiana~20K0.85×
41Pennsylvania~40K0.84×
42Alabama~20K0.84×
43South Carolina~20K0.83×
44Missouri~20K0.82×
45Florida~90K0.81×
46North Carolina~40K0.81×
47Indiana~20K0.81×
48Michigan~30K0.80×
49Tennessee~30K0.80×
50Ohio~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Medan, United States
0.77×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medan audience
#·InterestCategoryAffinity×
01Golden EarringMusic & Radio114.38×
02Part Time JobsBusiness & Career74.19×
03Malaysia AirlinesTravel & Leisure44.61×
04byu basketballSports43.23×
05Liza SoberanoMovies & TV36.17×
06Women's ShoesFashion & Accessoires33.20×
07Bordeaux wineFood & Beverages20.00×
08Astro (Malaysian satellite television)Movies & TV19.15×
09Google ImagesInternet & Social Media18.19×
10Santos FCSports13.86×
11All Nippon AirwaysTravel & Leisure12.35×
12Shemar MooreMovies & TV10.41×
13Web serverTechnology & Electronics9.78×
14Chicago Fire (TV series)Movies & TV8.67×
15BuddhismHealth6.37×
16Las VegasTravel & Leisure4.52×
17Bath and BodyworksShopping3.68×
18RadioTechnology & Electronics3.02×
19InnovationBusiness & Career2.96×
20Financial servicesBusiness & Career2.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medan audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.85×
TravellingTHRILL2.31×
Quality AwarenessPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medan audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
MindfulnessBALANCE0.79×
IndulgenceJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medan have in United States?

Medan has an estimated audience of 1,579,712 people in United States, concentrated in California and New York.

02

What is the gender split and age of Medan fans?

48.2% of Medan fans are female, 51.8% are male, with an average age of 34.2 years.

03

Which brands do Medan fans like most?

Medan fans show strongest brand affinity for byu basketball (43.23×), Malaysia Airlines (44.61×), and Google Images (18.19×) over the country average.

04

Where do Medan fans live in United States?

Medan fans in United States are most concentrated in California (reach ~300K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Medan fans also like?

Beyond Medan itself, the audience over-indexes on Malaysia Airlines (44.61×), Google Images (18.19×), Women's Shoes (33.2×), and Part Time Jobs (74.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Medan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Medan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →