Medan Audience in United States
Medan has an estimated audience of 1,579,712 people in United States. 48.2% are female, 51.8% are male, average age 34.2. Top regions: California, New York, Texas. Top brand affinities: Stamp collecting, Goop, Superior Hiking Trail, UK garage, Nationality.
The average Medan fan in United States is 34.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Stamp collecting, Goop, Superior Hiking Trail, with strongest over-indexing on Stamp collecting (10.73× the country average). Demographically, the Medan audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Medan fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 34.2 |
| Estimated audience size | 1,579,712 |
Audience persona
The typical Medan fan in United States is balanced, around 34.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Stamp collecting.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 297,433 | 1.71× |
| New York | 130,420 | 1.48× |
| Texas | 122,426 | 0.9× |
| Florida | 87,840 | 0.82× |
| Washington | 55,232 | 1.74× |
| Virginia | 52,019 | 1.35× |
| Illinois | 49,801 | 0.95× |
| Georgia | 42,903 | 0.88× |
| Pennsylvania | 40,181 | 0.76× |
| New Jersey | 36,929 | 0.92× |
| Massachusetts | 36,396 | 1.17× |
| North Carolina | 34,148 | 0.72× |
| Ohio | 31,742 | 0.65× |
| Colorado | 30,921 | 1.24× |
| Michigan | 29,342 | 0.71× |
| Arizona | 25,944 | 0.8× |
| Maryland | 25,022 | 0.92× |
| Oregon | 23,720 | 1.31× |
| Washington, District of Columbia | 19,994 | 4.21× |
| Minnesota | 19,390 | 0.86× |
| Tennessee | 18,982 | 0.6× |
| Indiana | 17,954 | 0.62× |
| Wisconsin | 16,838 | 0.71× |
| Missouri | 15,412 | 0.61× |
| Alabama | 13,726 | 0.62× |
| Utah | 13,523 | 0.96× |
| Nevada | 13,427 | 0.88× |
| Connecticut | 13,164 | 0.83× |
| South Carolina | 12,564 | 0.53× |
| Hawaii | 12,078 | 1.78× |
| Kentucky | 10,063 | 0.51× |
| Louisiana | 9,989 | 0.49× |
| Oklahoma | 8,831 | 0.5× |
| Kansas | 8,567 | 0.69× |
| Mississippi | 7,490 | 0.58× |
| Iowa | 7,358 | 0.57× |
| Arkansas | 7,129 | 0.55× |
| Idaho | 6,525 | 0.82× |
| New Mexico | 5,672 | 0.72× |
| West Virginia | 5,300 | 0.72× |
| Alaska | 5,289 | 1.57× |
| New Hampshire | 5,095 | 0.82× |
| Rhode Island | 4,919 | 0.98× |
| Maine | 4,916 | 0.87× |
| Montana | 4,610 | 1.05× |
| South Dakota | 4,551 | 1.25× |
| North Dakota | 4,431 | 1.37× |
| Wyoming | 4,287 | 1.83× |
| Nebraska | 4,276 | 0.54× |
| Vermont | 4,147 | 1.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 10.73× | Home & Garden |
| Goop | 11.74× | Internet & Social Media |
| Superior Hiking Trail | 28.98× | Travel & Leisure |
| UK garage | 10.23× | Music & Radio |
| Nationality | 3.38× | Politics & Society |
| Buying and Selling Real Estate | 11.68× | Home & Garden |
| Wok | 8.46× | Food & Beverages |
| Grinch | 5.03× | Movies & TV |
| Pro-Ject | 4.77× | Music & Radio |
| Governor of Michigan | 8.31× | Politics & Society |
| Home equity | 2.15× | Home & Garden |
| Vocal harmony | 4.91× | Music & Radio |
| TV Fanatic | 10.83× | Movies & TV |
| Nebraska Cornhuskers football | 3.62× | Sports |
| Isometric exercise | 8.73× | Sports |
| El Paso County, Colorado | 12.53× | Travel & Leisure |
| Grace Slick | 8.53× | Music & Radio |
| Hibachi | 7.45× | Food & Beverages |
| Google Home | 6.01× | Technology & Electronics |
| headspace | 8.36× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.99 |
| Risk Appetite | THRILL | 2.67 |
| Travelling | THRILL | 2.17 |
| Quality Awareness | PREMIUM | 1.97 |
| Spirituality | BALANCE | 1.85 |
| Early Adopter Mentality | POWER | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 29.1% |
| Malaysia | 10.1% |
| Japan | 8.3% |
See Medan audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Medan have in United States?
Medan has an estimated audience of 1,579,712 people in United States, concentrated in California and New York.
What is the gender split and age of Medan fans?
48.2% of Medan fans are female, 51.8% are male, with an average age of 34.2 years.
Which brands do Medan fans like most?
Medan fans show strongest brand affinity for Stamp collecting (10.73×), Goop (11.74×), and Superior Hiking Trail (28.98×) over the country average.
Where do Medan fans live in United States?
Medan fans in United States are most concentrated in California (reach 297,433), New York (reach 130,420), and Texas (reach 122,426). These three regions account for the largest share of the active audience.
What other brands do Medan fans also like?
Beyond Medan itself, the audience over-indexes on Goop (11.74×), Superior Hiking Trail (28.98×), UK garage (10.23×), and Nationality (3.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Medan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.