Astro (Malaysian satellite television) Audience in United States

Astro (Malaysian satellite television) logo

Astro (Malaysian satellite television) has an estimated audience of 2,195,127 people in United States. 62.7% are female, 37.3% are male, average age 30.1. Top regions: California, Texas, Florida. Top brand affinities: Kebaya, Citibank, Bawal, Myanmar, Kuih Raya.

The average Astro (Malaysian satellite television) fan in United States is 30.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kebaya, Citibank, Bawal, with strongest over-indexing on Kebaya (187.54× the country average). Demographically, the Astro (Malaysian satellite television) audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Astro (Malaysian satellite television) fans

Demographic split for Astro (Malaysian satellite television) audience in United States
MetricValue
Female62.7%
Male37.3%
Average age30.1
Estimated audience size2,195,127

Audience persona

The typical Astro (Malaysian satellite television) fan in United States is more female, around 30.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Kebaya.

Top regions in United States

Top regions ranked by reach for Astro (Malaysian satellite television) in United States
RegionReachAffinity
California293,4241.22×
Texas217,1341.15×
Florida167,4461.13×
New York151,0891.23×
Illinois76,6961.05×
Pennsylvania75,7091.02×
Georgia75,5241.12×
Ohio73,0011.08×
North Carolina67,1241.02×
Michigan63,2061.1×
New Jersey55,1520.99×
Arizona51,7301.15×
Virginia51,0160.95×
Washington50,8671.16×
Tennessee43,9161×
Massachusetts43,7461.01×
Maryland42,4061.12×
Indiana39,7670.99×
Missouri36,9201.04×
Alabama35,5711.16×
Colorado34,9481.01×
Oregon34,5491.37×
Wisconsin30,5220.92×
South Carolina29,5980.9×
Louisiana27,0860.96×
Oklahoma26,4891.09×
Minnesota26,2250.83×
Kentucky25,8830.94×
Nevada24,1261.14×
Connecticut22,0301×
Arkansas17,9890.99×
Utah17,3260.88×
Mississippi17,1420.95×
Iowa16,2580.9×
Kansas14,8880.86×
Nebraska12,0151.09×
New Mexico11,4571.04×
Idaho10,6980.97×
West Virginia10,1150.99×
Hawaii9,5801.02×
Maine7,3710.94×
New Hampshire7,3570.85×
Washington, District of Columbia6,1430.93×
Rhode Island5,9700.85×
Montana5,9660.98×
Delaware4,6530.77×
Alaska4,2670.91×
North Dakota3,6680.81×
South Dakota3,6350.72×
Vermont3,0890.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Astro (Malaysian satellite television) audience
BrandAffinityCategory
Kebaya187.54×Fashion & Accessoires
Citibank39.96×Business & Career
Bawal121.77×Fashion & Accessoires
Myanmar187.37×Travel & Leisure
Kuih Raya265.81×
Myanmar Model Girls236.4×Sports
Channel 7 (Thailand)97.25×Movies & TV
LINE59.7×Technology & Electronics
Divisions of Bangladesh44.76×Travel & Leisure
SCTV64.61×Movies & TV
FamilyMart105.68×Shopping
Universiti Malaysia Terengganu175.25×Business & Career
TV1 (Malaysia)324.2×Movies & TV
Lazada Super Moms149.35×
Tmall83.01×Shopping
Kementerian Kesihatan Malaysia309.28×Politics & Society
CNBC13.35×Movies & TV
Dailymotion20×Movies & TV
Typography17.5×Kids & Family
Jollibee16.73×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Astro (Malaysian satellite television) audience
TraitClusterScore
Luxury OrientationPREMIUM3.69
Risk AppetiteTHRILL1.75
Early Adopter MentalityPOWER1.47
Quality AwarenessPREMIUM1.45
SustainabilityBALANCE1.32
MindfulnessBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Astro (Malaysian satellite television)
CountryShare
Malaysia24.5%
Indonesia14.8%
United States13.7%

See Astro (Malaysian satellite television) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Astro (Malaysian satellite television) have in United States?

Astro (Malaysian satellite television) has an estimated audience of 2,195,127 people in United States, concentrated in California and Texas.

What is the gender split and age of Astro (Malaysian satellite television) fans?

62.7% of Astro (Malaysian satellite television) fans are female, 37.3% are male, with an average age of 30.1 years.

Which brands do Astro (Malaysian satellite television) fans like most?

Astro (Malaysian satellite television) fans show strongest brand affinity for Kebaya (187.54×), Citibank (39.96×), and Bawal (121.77×) over the country average.

Where do Astro (Malaysian satellite television) fans live in United States?

Astro (Malaysian satellite television) fans in United States are most concentrated in California (reach 293,424), Texas (reach 217,134), and Florida (reach 167,446). These three regions account for the largest share of the active audience.

What other brands do Astro (Malaysian satellite television) fans also like?

Beyond Astro (Malaysian satellite television) itself, the audience over-indexes on Citibank (39.96×), Bawal (121.77×), Myanmar (187.37×), and Kuih Raya (265.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Astro (Malaysian satellite television). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.