Rascasse Audience Intelligence

Astro (Malaysian satellite television) Audience in United States

A data profile of the people who buy, follow and care about Astro (Malaysian satellite television) in United States — modelled from more than twelve digital signal sources. Astro (Malaysian satellite television) has an estimated audience of 2,138,566 people in United States.

#131among TV Channel in United States#2060in Movies & TV

The average Astro (Malaysian satellite television) fan in United States is 30.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kebaya, Tokopedia, Citibank, with strongest over-indexing on Kebaya (187.54× the country average).

Demographically, the Astro (Malaysian satellite television) audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Astro (Malaysian satellite television) fan in United States is more female, around 30.1 years old, with strong Risk Appetite tendencies and a notable affinity for Kebaya.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Astro (Malaysian satellite television) profile in United States.

Audience size
2.1M
in United States
Gender
62.7%♀
37.3% male
Age
30.1
average years
Country rank
#13530
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Astro (Malaysian satellite television)

62.7% are female, 37.3% are male, average age 30.1.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Astro (Malaysian satellite television) audience in United States
MetricValue
Female62.7%
Male37.3%
Average age30.1
Estimated audience size2,138,566
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Astro (Malaysian satellite television) audience in United States
Age bracketShare%
16-1947%
20-2920%
30-3914%
40-4911%
50+7%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Astro (Malaysian satellite television) audience comes from United States.

Worldwide audience distribution share by country for Astro (Malaysian satellite television)
CountryShare
Malaysia24.4%
Indonesia14.8%
United States13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Astro (Malaysian satellite television) audience in United States is strongest.

Fig. 05

Top regions by affinity

Astro (Malaysian satellite television) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.34×
02New York~200K1.24×
03California~300K1.16×
04Arizona~50K1.14×
05Alabama~30K1.14×
06Nevada~20K1.12×
07Texas~200K1.10×
08Washington~50K1.10×
09Nebraska~10K1.09×
10Florida~200K1.08×
11Maryland~40K1.08×
12Oklahoma~30K1.08×
13Georgia~70K1.07×
14Michigan~60K1.07×
15Ohio~70K1.05×
16New Mexico~10K1.05×
17West Virginia~10K1.05×
18Illinois~80K1.04×
19Massachusetts~50K1.04×
20New Jersey~60K1.02×
21Connecticut~20K1.02×
22Arkansas~20K1.02×
23Hawaii~10K1.02×
24Alaska~5K1.02×
25Missouri~40K1.01×
26Pennsylvania~70K1.00×
27North Carolina~70K0.99×
28Indiana~40K0.99×
29Montana~6K0.99×
30Louisiana~30K0.98×
31Tennessee~40K0.97×
32Mississippi~20K0.97×
33Colorado~30K0.96×
34Kentucky~30K0.96×
35Maine~8K0.96×
36Idaho~10K0.94×
37Virginia~50K0.93×
38Kansas~20K0.91×
39Washington, District of Columbia~6K0.91×
40South Carolina~30K0.90×
41Wisconsin~30K0.90×
42Iowa~20K0.90×
43Rhode Island~6K0.88×
44Vermont~3K0.88×
45North Dakota~4K0.87×
46Utah~20K0.86×
47New Hampshire~7K0.86×
48Minnesota~30K0.83×
49Delaware~5K0.81×
50South Dakota~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Astro (Malaysian satellite television), United States
0.78×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Astro (Malaysian satellite television) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Astro (Malaysian satellite television) audience
#·InterestCategoryAffinity×
01TV1 (Malaysia)Movies & TV324.20×
02Kementerian Kesihatan MalaysiaPolitics & Society309.28×
03Kuih RayaTopic265.81×
04Myanmar Model GirlsSports236.40×
05KebayaFashion & Accessoires187.54×
06MyanmarTravel & Leisure187.37×
07Universiti Malaysia TerengganuBusiness & Career175.25×
08Lazada Super MomsTopic149.35×
09BawalFashion & Accessoires121.77×
10FamilyMartShopping105.68×
11TokopediaShopping98.10×
12Channel 7 (Thailand)Movies & TV97.25×
13TmallShopping83.01×
14SCTVMovies & TV64.61×
15LINETechnology & Electronics59.70×
16Divisions of BangladeshTravel & Leisure44.76×
17CitibankBusiness & Career39.96×
18DailymotionMovies & TV20.00×
19TypographyKids & Family17.50×
20CNBCMovies & TV13.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Astro (Malaysian satellite television) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Astro (Malaysian satellite television) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.93×
SpiritualityBALANCE2.83×
TravellingTHRILL1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Astro (Malaysian satellite television) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.34×
PatriotismCONSERVATISM0.45×
DIY MentalityTHRILL0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Astro (Malaysian satellite television) have in United States?

Astro (Malaysian satellite television) has an estimated audience of 2,138,566 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Astro (Malaysian satellite television) fans?

62.7% of Astro (Malaysian satellite television) fans are female, 37.3% are male, with an average age of 30.1 years.

03

Which brands do Astro (Malaysian satellite television) fans like most?

Astro (Malaysian satellite television) fans show strongest brand affinity for Kebaya (187.54×), Tokopedia (98.1×), and Citibank (39.96×) over the country average.

04

Where do Astro (Malaysian satellite television) fans live in United States?

Astro (Malaysian satellite television) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Astro (Malaysian satellite television) fans also like?

Beyond Astro (Malaysian satellite television) itself, the audience over-indexes on Tokopedia (98.1×), Citibank (39.96×), Bawal (121.77×), and Myanmar (187.37×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Astro (Malaysian satellite television). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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