Typography Audience in United States

Typography has an estimated audience of 9,160,755 people in United States. 57.2% are female, 42.8% are male, average age 35.9. Top regions: California, Texas, New York. Top brand affinities: Moto Guzzi, Superman, Stussy, Rip Curl, Digital art.

The average Typography fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Moto Guzzi, Superman, Stussy, with strongest over-indexing on Moto Guzzi (72× the country average). Demographically, the Typography audience skews more female with an average age of 35.9, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Typography fans

Demographic split for Typography audience in United States
MetricValue
Female57.2%
Male42.8%
Average age35.9
Estimated audience size9,160,755

Audience persona

The typical Typography fan in United States is more female, around 35.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Moto Guzzi.

Top regions in United States

Top regions ranked by reach for Typography in United States
RegionReachAffinity
California1,504,0201.49×
Texas869,4351.1×
New York704,6891.38×
Florida680,4031.1×
Georgia330,9731.17×
Illinois317,4261.04×
Pennsylvania305,1710.99×
North Carolina280,4421.02×
Virginia269,7361.21×
Ohio249,9540.89×
New Jersey244,1721.05×
Washington236,3081.29×
Michigan226,6770.95×
Massachusetts212,0241.17×
Maryland197,0991.25×
Arizona181,9230.97×
Tennessee172,2710.94×
Indiana152,5900.91×
Colorado148,8941.03×
Missouri148,2731×
Minnesota126,9000.97×
Oregon124,3251.18×
Wisconsin120,9380.88×
South Carolina115,9490.84×
Alabama109,5510.86×
Utah106,8591.3×
Louisiana106,6650.9×
Oklahoma105,9741.04×
Kentucky98,5640.86×
Connecticut97,8391.06×
Nevada84,3240.95×
Kansas72,0581×
Iowa71,3190.94×
Arkansas65,4940.87×
Mississippi65,0100.86×
Idaho56,9691.24×
Hawaii49,5401.26×
Nebraska42,1860.92×
Washington, District of Columbia41,1311.49×
New Mexico39,3010.86×
Rhode Island31,6951.09×
New Hampshire31,0000.86×
West Virginia29,6010.69×
Maine27,2770.83×
Delaware21,0910.83×
Montana19,0120.75×
South Dakota15,4400.73×
North Dakota14,3400.76×
Vermont14,2880.89×
Alaska13,5270.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Typography audience
BrandAffinityCategory
Moto Guzzi72×Cars & Mobility
Superman3.29×Movies & TV
Stussy13.8×Fashion & Accessoires
Rip Curl25.09×Fashion & Accessoires
Digital art6.65×Arts & Culture
Do it yourself (DIY)3.12×Home & Garden
Art exhibition6.16×Arts & Culture
Astro (Malaysian satellite television)17.5×Movies & TV
Anime and manga fandom4.83×Literature
Bundesliga10.48×Sports
Contemporary art4.38×Arts & Culture
Patek Philippe9.9×Fashion & Accessoires
Uniqlo6.09×Shopping
Premier League5.24×Sports
DeviantArt4.68×Internet & Social Media
Bachelor of Business Administration24.45×Business & Career
Fine art3.22×Business & Career
Lace wig3.44×Beauty & Wellness
Travel photography4.09×Technology & Electronics
Planet Fitness2.39×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Typography audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.28
Design AffinityPREMIUM2.09
Luxury OrientationPREMIUM1.89
SustainabilityBALANCE1.82
DIY MentalityTHRILL1.66
Urban LifestyleOPEN1.57

Worldwide distribution

Worldwide audience distribution share by country for Typography
CountryShare
United States21.0%
China11.9%
Japan7.2%

See Typography audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Typography have in United States?

Typography has an estimated audience of 9,160,755 people in United States, concentrated in California and Texas.

What is the gender split and age of Typography fans?

57.2% of Typography fans are female, 42.8% are male, with an average age of 35.9 years.

Which brands do Typography fans like most?

Typography fans show strongest brand affinity for Moto Guzzi (72×), Superman (3.29×), and Stussy (13.8×) over the country average.

Where do Typography fans live in United States?

Typography fans in United States are most concentrated in California (reach 1,504,020), Texas (reach 869,435), and New York (reach 704,689). These three regions account for the largest share of the active audience.

What other brands do Typography fans also like?

Beyond Typography itself, the audience over-indexes on Superman (3.29×), Stussy (13.8×), Rip Curl (25.09×), and Digital art (6.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Typography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.