Rascasse Audience Intelligence

Typography Audience in United States

A data profile of the people who buy, follow and care about Typography in United States — modelled from more than twelve digital signal sources. Typography has an estimated audience of 9,160,755 people in United States.

#2468among Topic in United States#117in Kids & Family

The average Typography fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Superman, Digital art, Astro (Malaysian satellite television), with strongest over-indexing on Superman (3.36× the country average).

Demographically, the Typography audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Typography fan in United States is more female, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Superman.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Typography profile in United States.

Audience size
9.2M
in United States
Gender
57.2%♀
42.8% male
Age
35.9
average years
Country rank
#3913
Topic in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Typography fans

57.2% are female, 42.8% are male, average age 35.9.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Typography audience in United States
MetricValue
Female57.2%
Male42.8%
Average age35.9
Estimated audience size9,160,755
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Typography audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Typography audience comes from United States.

Worldwide audience distribution share by country for Typography
CountryShare
United States21.0%
China11.9%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Typography audience in United States is strongest.

Fig. 05

Top regions by affinity

Typography fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.70×
02Washington~300K1.41×
03Utah~100K1.29×
04Washington, District of Columbia~40K1.27×
05Hawaii~50K1.24×
06New York~600K1.21×
07Idaho~50K1.18×
08Texas~900K1.17×
09Virginia~300K1.17×
10Oregon~100K1.16×
11Maryland~200K1.15×
12Georgia~300K1.12×
13Massachusetts~200K1.12×
14Oklahoma~100K1.07×
15Kansas~80K1.06×
16Rhode Island~30K1.06×
17New Jersey~200K1.05×
18Nevada~90K1.03×
19North Carolina~300K1.02×
20Connecticut~90K1.01×
21Missouri~100K1.00×
22Vermont~20K1.00×
23Florida~600K0.98×
24Colorado~100K0.98×
25Pennsylvania~300K0.96×
26Illinois~300K0.96×
27Arizona~200K0.96×
28Indiana~200K0.94×
29Wisconsin~100K0.94×
30Louisiana~100K0.94×
31Michigan~200K0.93×
32South Carolina~100K0.92×
33Kentucky~100K0.92×
34Iowa~70K0.92×
35Arkansas~70K0.92×
36Minnesota~100K0.91×
37Nebraska~40K0.91×
38New Hampshire~30K0.91×
39Delaware~20K0.91×
40Maine~30K0.90×
41Tennessee~200K0.88×
42Mississippi~70K0.88×
43New Mexico~40K0.88×
44Montana~20K0.87×
45Alaska~20K0.87×
46Ohio~200K0.86×
47South Dakota~20K0.86×
48North Dakota~20K0.86×
49Alabama~100K0.82×
50West Virginia~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Typography, United States
0.82×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Typography audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Typography audience
#·InterestCategoryAffinity×
01Astro (Malaysian satellite television)Movies & TV17.50×
02Georgia O'KeeffeArts & Culture12.65×
03Alvin and the ChipmunksMusic & Radio8.54×
04Michelle RodriguezMovies & TV8.49×
05Portrait paintingArts & Culture7.27×
06Digital artArts & Culture6.43×
07Abstract artArts & Culture5.78×
08UniqloShopping5.47×
09Hello KittyKids & Family5.21×
10Watercolor paintingArts & Culture4.60×
11Art exhibitionArts & Culture4.11×
12Modern artArts & Culture3.91×
13Anime and manga fandomLiterature3.57×
14Vintage clothingFashion & Accessoires3.38×
15SupermanMovies & TV3.36×
16UEFA Champions LeagueSports3.06×
17Contemporary artArts & Culture2.96×
18MuseumArts & Culture2.79×
19Fine artBusiness & Career2.78×
20Do it yourself (DIY)Home & Garden2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Typography audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Typography audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.03×
MindfulnessBALANCE1.75×
Urban LifestyleOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Typography audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.90×
Social Media UsageJOY0.91×
Quality AwarenessPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Typography have in United States?

Typography has an estimated audience of 9,160,755 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Typography fans?

57.2% of Typography fans are female, 42.8% are male, with an average age of 35.9 years.

03

Which brands do Typography fans like most?

Typography fans show strongest brand affinity for Superman (3.36×), Digital art (6.43×), and Astro (Malaysian satellite television) (17.5×) over the country average.

04

Where do Typography fans live in United States?

Typography fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Typography fans also like?

Beyond Typography itself, the audience over-indexes on Digital art (6.43×), Astro (Malaysian satellite television) (17.5×), Do it yourself (DIY) (2.47×), and Abstract art (5.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Typography audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Typography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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