Rascasse Audience Intelligence

Typography Audience in Germany

A data profile of the people who buy, follow and care about Typography in Germany — modelled from more than twelve digital signal sources. Typography has an estimated audience of 1,552,354 people in Germany.

#2354among Topic in Germany#123in Kids & Family

The average Typography fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Watercolor painting, Oil painting, Abstract art, with strongest over-indexing on Watercolor painting (8.61× the country average).

Demographically, the Typography audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Typography fan in Germany is more female, around 33.0 years old, with strong Extroversion tendencies and a notable affinity for Watercolor painting.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Typography profile in Germany.

Audience size
1.6M
in Germany
Gender
59.0%♀
41.0% male
Age
33.0
average years
Country rank
#4321
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Typography fans

59.0% are female, 41.0% are male, average age 33.0.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Typography audience in Germany
MetricValue
Female59.0%
Male41.0%
Average age33.0
Estimated audience size1,552,354
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Typography audience in Germany
Age bracketShare%
16-1934%
20-2923%
30-3919%
40-4915%
50+8%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Typography audience comes from Germany.

Worldwide audience distribution share by country for Typography
CountryShare
United States21.0%
China11.9%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Typography audience in Germany is strongest.

Fig. 05

Top regions by affinity

Typography fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.54×
02Hamburg~40K1.24×
03Hessen~100K1.20×
04Bremen~20K1.19×
05Baden-Württemberg~200K1.16×
06Bayern~300K1.02×
07Nordrhein-Westfalen~300K1.00×
08Niedersachsen~100K0.98×
09Rheinland-Pfalz~70K0.93×
10Sachsen~70K0.93×
11Schleswig-Holstein~50K0.93×
12Brandenburg~40K0.87×
13Thüringen~30K0.85×
14Saarland~20K0.85×
15Mecklenburg-Vorpommern~20K0.84×
16Sachsen-Anhalt~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Typography, Germany
0.76×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Typography audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Typography audience
#·InterestCategoryAffinity×
01Portrait paintingArts & Culture11.11×
02Acrylic paintArts & Culture8.64×
03Watercolor paintingArts & Culture8.61×
04Oil paintingArts & Culture8.41×
05Video editingTechnology & Electronics7.68×
06Abstract artArts & Culture7.63×
07Digital artArts & Culture5.98×
08Robert RedfordMovies & TV4.64×
09Crime fictionLiterature4.61×
10Art exhibitionArts & Culture4.27×
11Modern artArts & Culture4.22×
12Art museumArts & Culture4.03×
13Contemporary artArts & Culture3.60×
14Digital photographyBusiness & Career3.15×
15LivemusicMusic & Radio3.10×
16HugendubelShopping3.07×
17BatmanMovies & TV2.72×
18Luxury goodsFashion & Accessoires2.20×
19Do it yourself (DIY)Home & Garden2.11×
20TagesschauMovies & TV1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Typography audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Typography audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.14×
Early Adopter MentalityPOWER2.00×
Design AffinityPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Typography audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.98×
Career OrientationPOWER1.08×
Healthy LifestyleBALANCE1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Typography have in Germany?

Typography has an estimated audience of 1,552,354 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Typography fans?

59.0% of Typography fans are female, 41.0% are male, with an average age of 33.0 years.

03

Which brands do Typography fans like most?

Typography fans show strongest brand affinity for Watercolor painting (8.61×), Oil painting (8.41×), and Abstract art (7.63×) over the country average.

04

Where do Typography fans live in Germany?

Typography fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Typography fans also like?

Beyond Typography itself, the audience over-indexes on Oil painting (8.41×), Abstract art (7.63×), Digital art (5.98×), and Modern art (4.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Typography audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Typography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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