Typography Audience in Germany
Typography has an estimated audience of 1,552,354 people in Germany. 59.0% are female, 41.0% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Artistic inspiration, Kieser Training, Calf raises, Product design.
The average Typography fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Artistic inspiration, Kieser Training, with strongest over-indexing on Progressive rock (3.35× the country average). Demographically, the Typography audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Typography fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 33.0 |
| Estimated audience size | 1,552,354 |
Audience persona
The typical Typography fan in Germany is more female, around 33.0 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 354,341 | 1.04× |
| Baden-Württemberg | 253,995 | 1.2× |
| Bayern | 250,767 | 1× |
| Niedersachsen | 157,840 | 1.05× |
| Hessen | 125,443 | 1.06× |
| Berlin | 104,368 | 1.5× |
| Sachsen | 71,016 | 0.93× |
| Rheinland-Pfalz | 70,283 | 0.9× |
| Schleswig-Holstein | 52,223 | 0.94× |
| Hamburg | 45,465 | 1.3× |
| Brandenburg | 40,905 | 0.85× |
| Thüringen | 29,618 | 0.75× |
| Sachsen-Anhalt | 25,240 | 0.63× |
| Mecklenburg-Vorpommern | 23,439 | 0.79× |
| Bremen | 16,816 | 1.27× |
| Saarland | 15,040 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.35× | Music & Radio |
| Artistic inspiration | 1.6× | Arts & Culture |
| Kieser Training | 4.9× | Sports |
| Calf raises | 11.11× | Sports |
| Product design | 1.72× | Business & Career |
| Superior Hiking Trail | 11.11× | Travel & Leisure |
| Natural rubber | 2.13× | Cars & Mobility |
| Hypertext | 2.68× | Technology & Electronics |
| Commercial mortgage | 1.62× | Business & Career |
| Staycation | 2.83× | Home & Garden |
| Wolverine (comics) | 4.05× | Literature |
| Nurse education | 1.72× | Kids & Family |
| Grinch | 1.66× | Movies & TV |
| Kippah | 2.97× | Fashion & Accessoires |
| Jason Clarke (actor) | 2.8× | Movies & TV |
| Golem | 1.87× | Technology & Electronics |
| Ireen Sheer | 1.65× | Music & Radio |
| Fatteh | 5.87× | Food & Beverages |
| Information sensitivity | 2.83× | Technology & Electronics |
| Mülheim | 1.84× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.11 |
| Sports Activity | POWER | 1.8 |
| Early Adopter Mentality | POWER | 1.8 |
| Urban Lifestyle | OPEN | 1.7 |
| Design Affinity | PREMIUM | 1.64 |
| DIY Mentality | THRILL | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| China | 11.9% |
| Japan | 7.2% |
See Typography audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Typography have in Germany?
Typography has an estimated audience of 1,552,354 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Typography fans?
59.0% of Typography fans are female, 41.0% are male, with an average age of 33.0 years.
Which brands do Typography fans like most?
Typography fans show strongest brand affinity for Progressive rock (3.35×), Artistic inspiration (1.6×), and Kieser Training (4.9×) over the country average.
Where do Typography fans live in Germany?
Typography fans in Germany are most concentrated in Nordrhein-Westfalen (reach 354,341), Baden-Württemberg (reach 253,995), and Bayern (reach 250,767). These three regions account for the largest share of the active audience.
What other brands do Typography fans also like?
Beyond Typography itself, the audience over-indexes on Artistic inspiration (1.6×), Kieser Training (4.9×), Calf raises (11.11×), and Product design (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Typography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.