Museum Audience in United States

Name: Museum — United States
Creator: Rascasse
License: https://rascasse.com/terms/

Museum logo

Museum has an estimated audience of 35,041,652 people in United States. 55.8% are female, 44.2% are male, average age 42.5. Top regions: California, Texas, New York. Top brand affinities: DeviantArt, Modern art, Art exhibition, Communication design, Illustration.

The average Museum fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include DeviantArt, Modern art, Art exhibition, with strongest over-indexing on DeviantArt (3.86× the country average). Demographically, the Museum audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Touchpoint · Subtype: Museum

Demographics of Museum fans

Demographic split for Museum audience in United States
Metric	Value
Female	55.8%
Male	44.2%
Average age	42.5
Estimated audience size	35,041,652

Audience persona

The typical Museum fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for DeviantArt.

Top regions in United States

Top regions ranked by reach for Museum in United States
Region	Reach	Affinity
California	4,563,851	1.18×
Texas	2,717,827	0.9×
New York	2,514,411	1.28×
Oregon	2,500,430	6.23×
Florida	2,155,125	0.91×
Virginia	1,249,519	1.46×
Ohio	1,192,246	1.1×
Illinois	1,038,362	0.89×
Pennsylvania	1,029,766	0.87×
North Carolina	906,343	0.86×
Washington	880,712	1.25×
Massachusetts	770,869	1.12×
Georgia	767,946	0.71×
Michigan	740,587	0.81×
New Jersey	692,261	0.78×
Arizona	570,069	0.8×
Maryland	567,328	0.94×
Colorado	552,317	1×
Tennessee	497,992	0.71×
Wisconsin	467,901	0.89×
Indiana	457,401	0.71×
Minnesota	448,493	0.89×
Missouri	444,244	0.79×
South Carolina	335,437	0.64×
Louisiana	335,231	0.74×
Nevada	308,835	0.91×
Oklahoma	307,897	0.79×
Utah	297,068	0.95×
Connecticut	292,052	0.83×
Kentucky	289,817	0.66×
Washington, District of Columbia	271,886	2.58×
Alabama	254,692	0.52×
Kansas	229,947	0.83×
Iowa	214,077	0.74×
Arkansas	191,706	0.66×
New Mexico	186,402	1.06×
Hawaii	151,404	1.01×
Mississippi	149,922	0.52×
Idaho	140,970	0.8×
Nebraska	120,883	0.69×
Maine	115,304	0.92×
New Hampshire	113,414	0.82×
Rhode Island	89,460	0.8×
West Virginia	88,648	0.54×
Montana	88,205	0.91×
Alaska	79,420	1.06×
Delaware	71,235	0.74×
Vermont	68,042	1.11×
South Dakota	54,474	0.67×
Wyoming	45,593	0.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Museum audience
Brand	Affinity	Category
DeviantArt	3.86×	Internet & Social Media
Modern art	2.98×	Arts & Culture
Art exhibition	3.47×	Arts & Culture
Communication design	2.73×	Business & Career
Illustration	2.46×	Arts & Culture
Contemporary art	2.73×	Arts & Culture
Digital illustration	3.68×	Arts & Culture
Digital art	3.23×	Arts & Culture
Old Navy	1.66×	Fashion & Accessoires
Watercolor painting	3.19×	Arts & Culture
Art museum	2.41×	Arts & Culture
Fine art	2.11×	Business & Career
Abstract art	3.37×	Arts & Culture
Houseplant	2.81×	Home & Garden
Oil painting	3.47×	Arts & Culture
Drawing	1.84×	Home & Garden
Anime and manga fandom	2.33×	Literature
Graphic novel	3.95×	Literature
Illustrator	4.06×	Business & Career
Conceptual art	2.67×	Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Museum audience
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.57
Design Affinity	PREMIUM	1.57
Sustainability	BALANCE	1.49
LGBTQ+ Identity	OPEN	1.43
Community Orientation	OPEN	1.34
Mindfulness	BALANCE	1.33

Worldwide distribution

Worldwide audience distribution share by country for Museum
Country	Share
United States	18.5%
Japan	9.1%
China	6.6%

See Museum audiences in other countries

More Museum audiences in United States

Museum of Modern Art (7,444,687)
British Museum (6,534,849)
Metropolitan Museum of Art (5,185,120)
Saatchi Gallery (3,737,632)
Children's museum (3,053,138)

Frequently asked questions

How many fans does Museum have in United States?

Museum has an estimated audience of 35,041,652 people in United States, concentrated in California and Texas.

What is the gender split and age of Museum fans?

55.8% of Museum fans are female, 44.2% are male, with an average age of 42.5 years.

Which brands do Museum fans like most?

Museum fans show strongest brand affinity for DeviantArt (3.86×), Modern art (2.98×), and Art exhibition (3.47×) over the country average.

Where do Museum fans live in United States?

Museum fans in United States are most concentrated in California (reach 4,563,851), Texas (reach 2,717,827), and New York (reach 2,514,411). These three regions account for the largest share of the active audience.

What other brands do Museum fans also like?

Beyond Museum itself, the audience over-indexes on Modern art (2.98×), Art exhibition (3.47×), Communication design (2.73×), and Illustration (2.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.