Rascasse Audience Intelligence

Museum Audience in United States

Name: Museum — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Museum in United States — modelled from more than twelve digital signal sources. Museum has an estimated audience of 35,041,652 people in United States.

#20among Touchpoint in United States #9in Arts & Culture

The average Museum fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Oregon.

Top brand affinities include DeviantArt, Modern art, Art exhibition, with strongest over-indexing on DeviantArt (3.86× the country average).

Demographically, the Museum audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Museum fan in United States is more female, around 42.5 years old, with strong Design Affinity tendencies and a notable affinity for DeviantArt.

Category: Arts & Culture · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Museum profile in United States.

Audience size

35M

in United States

Gender

55.8%♀

44.2% male

Age

42.5

average years

Country rank

#713

Touchpoint in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Museum fans

55.8% are female, 44.2% are male, average age 42.5.

Fig. 02

Gender split

55.8%

Female

44.2%

Male

Demographic split for Museum audience in United States
Metric	Value
Female	55.8%
Male	44.2%
Average age	42.5
Estimated audience size	35,041,652

Fig. 03

Age distribution

Age distribution of the Museum audience in United States
Age bracket	Share	%
16-19		15%
20-29		16%
30-39		18%
40-49		21%
50+		30%

Fig. 04

Worldwide distribution

18.4%

of the worldwide Museum audience comes from United States.

Worldwide audience distribution share by country for Museum
Country	Share
United States	18.4%
Japan	9.1%
China	6.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Museum audience in United States is strongest.

Fig. 05

Top regions by affinity

Museum fans by region: top regions in United States
#	Region	Reach	×
01	Wyoming	~400K	8.48×
02	Oregon	~2M	5.34×
03	Iowa	~700K	2.38×
04	Washington, District of Columbia	~200K	2.24×
05	New Jersey	~1.5M	1.51×
06	Alaska	~100K	1.32×
07	Washington	~900K	1.25×
08	Virginia	~1M	1.23×
09	Arizona	~800K	1.12×
10	New York	~2M	1.07×
11	Vermont	~70K	1.06×
12	Colorado	~600K	1.04×
13	California	~4M	1.01×
14	New Mexico	~200K	1.01×
15	Illinois	~1M	0.99×
16	Massachusetts	~700K	0.97×
17	Kansas	~300K	0.96×
18	Hawaii	~100K	0.94×
19	New Hampshire	~100K	0.88×
20	Ohio	~900K	0.86×
21	Maine	~100K	0.86×
22	Montana	~80K	0.85×
23	Texas	~2.5M	0.82×
24	Utah	~300K	0.82×
25	Maryland	~500K	0.81×
26	Nevada	~300K	0.80×
27	Florida	~2M	0.79×
28	Wisconsin	~400K	0.78×
29	Minnesota	~400K	0.78×
30	Pennsylvania	~900K	0.77×
31	Connecticut	~300K	0.77×
32	North Carolina	~800K	0.76×
33	Rhode Island	~80K	0.75×
34	Oklahoma	~300K	0.72×
35	Idaho	~100K	0.71×
36	Michigan	~600K	0.70×
37	Louisiana	~300K	0.69×
38	Missouri	~400K	0.68×
39	Delaware	~70K	0.68×
40	South Dakota	~50K	0.66×
41	Tennessee	~500K	0.65×
42	Nebraska	~100K	0.64×
43	Indiana	~400K	0.63×
44	Georgia	~700K	0.62×
45	Arkansas	~200K	0.62×
46	Kentucky	~300K	0.61×
47	South Carolina	~300K	0.59×
48	West Virginia	~90K	0.53×
49	Alabama	~200K	0.50×
50	Mississippi	~100K	0.50×

Affinity by region — Museum, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Museum audience
#	Interest	Category	×
01	Illustrator	Business & Career	4.06×
02	Graphic novel	Literature	3.95×
03	DeviantArt	Internet & Social Media	3.86×
04	Digital illustration	Arts & Culture	3.68×
05	Art exhibition	Arts & Culture	3.47×
06	Oil painting	Arts & Culture	3.47×
07	Abstract art	Arts & Culture	3.37×
08	Digital art	Arts & Culture	3.23×
09	Watercolor painting	Arts & Culture	3.19×
10	Modern art	Arts & Culture	2.98×
11	Houseplant	Home & Garden	2.81×
12	Communication design	Business & Career	2.73×
13	Contemporary art	Arts & Culture	2.73×
14	Illustration	Arts & Culture	2.46×
15	Art museum	Arts & Culture	2.41×
16	Anime and manga fandom	Literature	2.33×
17	Fine art	Business & Career	2.11×
18	Drawing	Home & Garden	1.84×
19	Old Navy	Fashion & Accessoires	1.66×
20	Trader Joe's	Shopping	1.60×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Museum audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	1.73×
Sustainability	BALANCE	1.41×
Mindfulness	BALANCE	1.38×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Museum audience · Rather not
Trait	Cluster	Score
Need for Security	CONSERVATISM	0.84×
Career Orientation	POWER	0.85×
Convenience Orientation	PREMIUM	0.88×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Museum have in United States?

Museum has an estimated audience of 35,041,652 people in United States, concentrated in California and Texas.

What is the gender split and age of Museum fans?

55.8% of Museum fans are female, 44.2% are male, with an average age of 42.5 years.

Which brands do Museum fans like most?

Museum fans show strongest brand affinity for DeviantArt (3.86×), Modern art (2.98×), and Art exhibition (3.47×) over the country average.

Where do Museum fans live in United States?

Museum fans in United States are most concentrated in California (reach ~4M), Texas (reach ~2.5M), and Oregon (reach ~2M). These three regions account for the largest share of the active audience.

What other brands do Museum fans also like?

Beyond Museum itself, the audience over-indexes on Modern art (2.98×), Art exhibition (3.47×), Communication design (2.73×), and Illustration (2.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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